Presentation on theme: "Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide"— Presentation transcript:
1 Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide Tenzi Sherpa General Secretary International Coordination Council Non-Resident Nepali Association
2 Economic Impact on National Economy 4. Great Himalayan Trail INDEXSWOT AnalysisSectors of TourismEconomic Impact on National Economy4. Great Himalayan TrailPhoto SlidesNRNs : Promoters of Nepalse Tourism GloballyBuddha Nepal Campaign
3 SWOT Diagram 1: Prepared by MOTCA, Nepal StrengthsUnmatched natural products: Mt. Everest, Himalayan range and eight of the worlds fourteen 8,000m peaks, Diverse landscape, Sublime natural scenery, Protected areas with diverse flora and fauna, fast flowing rivers, Year-round pleasant weather.Ultimate adventure destination: Best Destination for Mountaineers and Trekkers, White Water Rafting, Largest Assortment of Aerial, Terrestrial and Aquatic sports.Rich Culture: Multi-Cultural, Multi-ethnic; Multi lingual yet harmonious society; Unique Newari architecture of Kathmandu valley, Lumbini and other UNESCO world heritage sites; Kumari-the Living Goddess; more festival than days in a year; Tourist friendly and hospitable people, Diverse cultures in Terai region etc.Others: A model of successful peace process, able private sector, awareness of community level, Public-Private-People Partnership approach, gateway to the Himalaya region.WeaknessesInsufficient infrastructuresInadequate investment in tourism sectorLimited air connectivity and weak national carrierPoor coordination among different agenciesWeak public-private partnershipsScarcity of resources for massive publicity and consumer promotionTourism patterns limited to only in a few geographic areasOpportunitiesGovernment has placed high priority on Tourism SectorGrowing Tourism outbound of immediate neighborsCompetitive ground handling costsSpill over effects from adjoining destinations of India and ChinaGrowing demand for adventure travelSustainability of nature and cultural heritage through tourism economic developmentTourism Infrastructure DevelopmentThreatsTransitional phase of political environmentGlobal terrorismCross-border diseaseStrong competing advisoriesunfavorable travel advisoriesGlobal economic downturnClimate changeSource: GON/MOTCA (2009), Tourism Vision 2020: Tourism for Peace, People and prosperity.
4 SWOT Diagram 2: Prepared by UNCTAD-DITC Nepal’s Tourism SectorStrengthsNatural assetsCultural diversityReligious sites4 World Heritage SitesAcquired image as an adventure and cultural theme tourism destinationGood service, hospitable nature of the Nepalese peopleExpanded air access to major marketsGovernment promotion of sustainable tourismWide array of ecotourism offeringsWeaknessesLagging capacity expansion relative to targeted volume of touristsInfrastructure limitations in rural regions: utilities, telecom, water treatment.Road network limitations / traffic congestionLimited capacity of Kathmandu airport to accommodate growing trafficModerate levels of ‘leakage’Foreign–based local businesses do not repatriate profits towards NepalLower quality service provided by small restaurants, guesthouses, taxiesLimited access to new investments and financingInadequate safety regulationsOpportunitiesStrengthen inter-sectoral linkagesStrengthen community-based tourismRestored in-country stability, safety and securityRestored political stabilityImproving tourism and transportation infrastructure and serviceNew tourism themes: healthcare and educational tourism, business and conference tourismThreatsEnvironmental degradation in high-traffic areasIncreasing incidence of theft and violence targeting touristsGlobal economic crisisOver-development may damage the image of the destinationCompetition for land between tourists and local needsRequired spill-ins from other sectors: requires improved supply of services from the transport, financial, ICT, recreation, healthcare, utilities and security services sectorsAnticipated spill-overs into other sectors: provides improved market for services from the transport, recreations and healthcare sectors; conservation and improved land management related environmental benefits; expanded offering of infrastructure in tourism zones; propagation of quality standards to other sectors.Key stakeholders: relevant government ministries and parastatals; tourism sector firms – hotels, restaurants; transport firms – airlines, taxies, car-rental; local communities; labour unions; recreation and sports firms and interest groups; advertising agents and e-tourism suppliers.Source: UNCTAD-DITC-TNCD, Strategies for advancing development of the services sector of Nepal, Draft Version, February 2009.
5 Sectors of TourismProfessional TourismMountaineering TourismTrekking Tourism4. Adventure Tourism. e.g. skiing, gliding, water rafting, hot air ballooning, Parasailing etc.Cultural TourismReligious Tourism7. Sports and Entertainment Tourism. e.g.i) Golf, Elephant Polo, Horse Riding, Cricket, Football etc. ii)Cinema iii)Casino8. Education Tourism9. Health Tourism. e.g. Homeopathy, Spiritual Practice, Meditation, Yoga, Natural treatment, and Traditional Treatment System (Ayurveda).10. Agro Tourism.
6 Effect of the Tourism Service Sector on the National Economy Contributes to the economy (GDP), employment (including women & youth), foreign exchange earnings.Helps in meeting MDGs & poverty reduction: Sector with high multiplier and positive spill-over effects etc.Three Year Interim Plan ( ): Formulated new plans and policies for tourism infrastructure development (creating awareness about tourism, developing skills, expanding tourism activities); improving standards of tourism services; and undertaking international promotion and marketing.Tourism Vision 2020 (May, 2009): Valued tourism as the major contributor to a sustainable Nepalese economy, having been developed as an attractive, safe, exciting and unique destination through conservation and promotion, leading to equitable distribution of tourism benefits and greater harmony in society.The Tourism Vision 2020 also envisaged two goals:Increase annual international tourist arrivals to Nepal to two million by 2020, andAugment economic opportunities and increase employment in tourism sector to one million.Nepal Tourism Year 2011 has been a successful to promote Tourism in NepalGovernment Has Declared 2012 as the Visit Lumbini Year
10 Adventure Tourism in Nepal World Heritage SiteAdventure Tourism in Nepal
11 Ethnic and Cultural Diversity Best Trekking Destination
12 Non-Resident Nepalis (NRNS) Promoters of Nepalese Tourism Globally Tourism Promotion is one of the Main ObjectivesNational Coordination Councils in more than 65 nationsParticipation in Tourism Fairs, Building Nepal Houses, Nepal Festivals etc.NRNA Supported Visit Lumbini Year 2012, Nepal Investment Year 2012/13, NTY2011 etc NRN Tourism Enterpreners Global lyLinking Friends of Nepal to Nepalese Tourism SectorOne of most potential Investors are NRNs.
13 Major Activities Buddha- Nepal Campaign A Global Campaign for Tourism Promotion of NepalOnly 7% in Korea knew Nepal as Buddha’s BirthplaceBuddha Nepal Campaign Aims Tourism Promotion through Buddha Nepal Campaign
14 MAJOR ACTIVITIES Buddha- Nepal Campaign (Contd..) Textbook Correction Campaign throughNCCs & Friends of Nepal (Example Korea)