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Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide

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Presentation on theme: "Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide"— Presentation transcript:

1 Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide
Tenzi Sherpa General Secretary International Coordination Council Non-Resident Nepali Association

2 Economic Impact on National Economy 4. Great Himalayan Trail
INDEX SWOT Analysis Sectors of Tourism Economic Impact on National Economy 4. Great Himalayan Trail Photo Slides NRNs : Promoters of Nepalse Tourism Globally Buddha Nepal Campaign

3 SWOT Diagram 1: Prepared by MOTCA, Nepal
Strengths Unmatched natural products: Mt. Everest, Himalayan range and eight of the worlds fourteen 8,000m peaks, Diverse landscape, Sublime natural scenery, Protected areas with diverse flora and fauna, fast flowing rivers, Year-round pleasant weather. Ultimate adventure destination: Best Destination for Mountaineers and Trekkers, White Water Rafting, Largest Assortment of Aerial, Terrestrial and Aquatic sports. Rich Culture: Multi-Cultural, Multi-ethnic; Multi lingual yet harmonious society; Unique Newari architecture of Kathmandu valley, Lumbini and other UNESCO world heritage sites; Kumari-the Living Goddess; more festival than days in a year; Tourist friendly and hospitable people, Diverse cultures in Terai region etc. Others: A model of successful peace process, able private sector, awareness of community level, Public-Private-People Partnership approach, gateway to the Himalaya region. Weaknesses Insufficient infrastructures Inadequate investment in tourism sector Limited air connectivity and weak national carrier Poor coordination among different agencies Weak public-private partnerships Scarcity of resources for massive publicity and consumer promotion Tourism patterns limited to only in a few geographic areas Opportunities Government has placed high priority on Tourism Sector Growing Tourism outbound of immediate neighbors Competitive ground handling costs Spill over effects from adjoining destinations of India and China Growing demand for adventure travel Sustainability of nature and cultural heritage through tourism economic development Tourism Infrastructure Development Threats Transitional phase of political environment Global terrorism Cross-border disease Strong competing advisories unfavorable travel advisories Global economic downturn Climate change Source: GON/MOTCA (2009), Tourism Vision 2020: Tourism for Peace, People and prosperity.

4 SWOT Diagram 2: Prepared by UNCTAD-DITC
Nepal’s Tourism Sector Strengths Natural assets Cultural diversity Religious sites 4 World Heritage Sites Acquired image as an adventure and cultural theme tourism destination Good service, hospitable nature of the Nepalese people Expanded air access to major markets Government promotion of sustainable tourism Wide array of ecotourism offerings Weaknesses Lagging capacity expansion relative to targeted volume of tourists Infrastructure limitations in rural regions: utilities, telecom, water treatment. Road network limitations / traffic congestion Limited capacity of Kathmandu airport to accommodate growing traffic Moderate levels of ‘leakage’ Foreign–based local businesses do not repatriate profits towards Nepal Lower quality service provided by small restaurants, guesthouses, taxies Limited access to new investments and financing Inadequate safety regulations Opportunities Strengthen inter-sectoral linkages Strengthen community-based tourism Restored in-country stability, safety and security Restored political stability Improving tourism and transportation infrastructure and service New tourism themes: healthcare and educational tourism, business and conference tourism Threats Environmental degradation in high-traffic areas Increasing incidence of theft and violence targeting tourists Global economic crisis Over-development may damage the image of the destination Competition for land between tourists and local needs Required spill-ins from other sectors: requires improved supply of services from the transport, financial, ICT, recreation, healthcare, utilities and security services sectors Anticipated spill-overs into other sectors: provides improved market for services from the transport, recreations and healthcare sectors; conservation and improved land management related environmental benefits; expanded offering of infrastructure in tourism zones; propagation of quality standards to other sectors. Key stakeholders: relevant government ministries and parastatals; tourism sector firms – hotels, restaurants; transport firms – airlines, taxies, car-rental; local communities; labour unions; recreation and sports firms and interest groups; advertising agents and e-tourism suppliers. Source: UNCTAD-DITC-TNCD, Strategies for advancing development of the services sector of Nepal, Draft Version, February 2009.

5 Sectors of Tourism Professional Tourism Mountaineering Tourism Trekking Tourism 4. Adventure Tourism. e.g. skiing, gliding, water rafting, hot air ballooning, Parasailing etc. Cultural Tourism Religious Tourism 7. Sports and Entertainment Tourism. e.g.i) Golf, Elephant Polo, Horse Riding, Cricket, Football etc. ii)Cinema iii)Casino 8. Education Tourism 9. Health Tourism. e.g. Homeopathy, Spiritual Practice, Meditation, Yoga, Natural treatment, and Traditional Treatment System (Ayurveda). 10. Agro Tourism.

6 Effect of the Tourism Service Sector on the National Economy
Contributes to the economy (GDP), employment (including women & youth), foreign exchange earnings. Helps in meeting MDGs & poverty reduction: Sector with high multiplier and positive spill-over effects etc. Three Year Interim Plan ( ): Formulated new plans and policies for tourism infrastructure development (creating awareness about tourism, developing skills, expanding tourism activities); improving standards of tourism services; and undertaking international promotion and marketing. Tourism Vision 2020 (May, 2009): Valued tourism as the major contributor to a sustainable Nepalese economy, having been developed as an attractive, safe, exciting and unique destination through conservation and promotion, leading to equitable distribution of tourism benefits and greater harmony in society. The Tourism Vision 2020 also envisaged two goals: Increase annual international tourist arrivals to Nepal to two million by 2020, and Augment economic opportunities and increase employment in tourism sector to one million. Nepal Tourism Year 2011 has been a successful to promote Tourism in Nepal Government Has Declared 2012 as the Visit Lumbini Year


8 National Parks and Natural Heritages
Roof of the World, Everest and the Himalayas

9 Ethnic and Cultural Diversity

10 Adventure Tourism in Nepal
World Heritage Site Adventure Tourism in Nepal

11 Ethnic and Cultural Diversity
Best Trekking Destination

12 Non-Resident Nepalis (NRNS) Promoters of Nepalese Tourism Globally
Tourism Promotion is one of the Main Objectives National Coordination Councils in more than 65 nations Participation in Tourism Fairs, Building Nepal Houses, Nepal Festivals etc. NRNA Supported Visit Lumbini Year 2012, Nepal Investment Year 2012/13, NTY2011 etc  NRN Tourism Enterpreners Global ly Linking Friends of Nepal to Nepalese Tourism Sector One of most potential Investors are NRNs.

13 Major Activities Buddha- Nepal Campaign
A Global Campaign for Tourism Promotion of Nepal Only 7% in Korea knew Nepal as Buddha’s Birthplace Buddha Nepal Campaign Aims Tourism Promotion through Buddha Nepal Campaign

14 MAJOR ACTIVITIES Buddha- Nepal Campaign (Contd..)
Textbook Correction Campaign through NCCs & Friends of Nepal (Example Korea)

15 Thank You

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