Are you in business? Over 50% of retailers have mobile platforms Do you have customers and want more? 4 of 5 consumers shop on smartphones Do you have a web site? Mobile Internet will overtake desktop this year. Why Have a Mobile Strategy?
Create something useful and valuable? 62% consumers want to save time, 29% want to save money Offer electronic coupons? 80% consumers want to receive mobile coupons Track customers location? 50% want to receive deals when physically in or near store. What is Your Mobile Goal?
Mobile Website External Server (cloud) Requires Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality. Platforms
Customers Pull - typical browsing You Push - sending an email or text 20% Emails opened vs 99% Texts Emails read in 2.5 days average; Texts in 90 seconds Geo-Location - dynamic billboard on highway. Interactions
Consumer goes to http://iRavi.mobi Pull Promotion
Consumer goes to http://iRavi.mobi Pull Promotion Always At Fingertips
Connect with consumers on the go (even when they gotta go!) Over 70% of smartphone users take phones into the bathroom Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. Its everywhere…anytime. Mobile Opportunity
Mobile Web site On External Server (cloud) Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality Platforms
Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3 rd party e-commerce (e.g. PayPal) High = Build Native or Cloud App Hire designer / ongoing design updates / iStores Incorporate native e-commerce Add Messaging & Geofencing. Degrees of Difficulty/Cost
Use the iRavi app (http://iRavi.mobi) and learn more Evaluate your customers needs and interests Choose platform: mobile site, cloud app, or native app Consider messaging and/or geofencing. What Next?