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Attract Customers with Mobile Marketing by Ravi

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Presentation on theme: "Attract Customers with Mobile Marketing by Ravi"— Presentation transcript:

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9 Are you in business? Over 50% of retailers have mobile platforms Do you have customers and want more? 4 of 5 consumers shop on smartphones Do you have a web site? Mobile Internet will overtake desktop this year. Why Have a Mobile Strategy?

10 Create something useful and valuable? 62% consumers want to save time, 29% want to save money Offer electronic coupons? 80% consumers want to receive mobile coupons Track customers location? 50% want to receive deals when physically in or near store. What is Your Mobile Goal?

11 Mobile Website External Server (cloud) Requires Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality. Platforms

12 Customers Pull - typical browsing You Push - sending an or text 20% s opened vs 99% Texts s read in 2.5 days average; Texts in 90 seconds Geo-Location - dynamic billboard on highway. Interactions

13 Consumer goes to Pull Promotion

14 Consumer goes to Pull Promotion Always At Fingertips

15 Push Promotion

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18 Never Misses Out

19 Geo Promotion

20 Text Ravi to

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24 Geo Promotion

25 Guitar Shops Promotion Geo Promotion

26 Guitar Shops Promotion Geo Promotion

27 Guitar Shops App Geo Promotion

28 Garages App Guitar Shops App Geo Promotion

29 Music Stores App Geo Promotion

30 Music Stores App Geo Promotion

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32 Manufacturers App Geo Promotion

33 Manufacturers App Geo Promotion

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35 Right Place, Right Time

36 Connect with consumers on the go (even when they gotta go!) Over 70% of smartphone users take phones into the bathroom Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. Its everywhere…anytime. Mobile Opportunity

37 Mobile Web site On External Server (cloud) Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality Platforms

38 Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3 rd party e-commerce (e.g. PayPal) High = Build Native or Cloud App Hire designer / ongoing design updates / iStores Incorporate native e-commerce Add Messaging & Geofencing. Degrees of Difficulty/Cost

39 Use the iRavi app (http://iRavi.mobi) and learn more Evaluate your customers needs and interests Choose platform: mobile site, cloud app, or native app Consider messaging and/or geofencing. What Next?

40 Attract Customers with Mobile Marketing

41 by Ravi


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