Presentation on theme: "Driving Business Results with Oracle Comprehensive Trade Management Bob Ashford, Massimo Zanetti Beverage Boyd Smythe, PepsiCo Victor Espinoza, Chicken."— Presentation transcript:
Driving Business Results with Oracle Comprehensive Trade Management Bob Ashford, Massimo Zanetti Beverage Boyd Smythe, PepsiCo Victor Espinoza, Chicken of the Sea Herbert Klein, Oracle Linda Peel, Oracle
5 Who Is PepsiCo? Global Beverages Global Snacks Global Nutrition Brands 22 billion-dollar brands Performance More than $65 billion revenue Scale >200 countries & territories People ~280,000 employees PepsiCo is a global food and beverage powerhouse. Our broad range of more than 3,000 delicious products offers consumers convenient, nutritious and affordable options in nearly every country around the world.
6 Our Trade Solution: TPO with Indirects This Week Tostitos Doritos Ruffles Sunchips Last Week Fritos Cheetos 20 Count Sunchips Baked
7 How the Business Uses It Review Event Performance Standardized Methodology Includes Cannibalization Sales & Profit Retailer Impact Every Event Timely Reporting Assess Proposed Trade Calendars Scenarios Created by Sales & Finance Teams Scenario Planning Incents Risk-Taking Automated Forecasting Analyze Promotions Nationally Set National Strategies & Forecast Impact Identify Broad Opportunities Enable Discussions of Account-Specific Opportunities
8 Future Plans & Objectives Roll Out to New Account Teams Continue Improving Inputs & Accuracy Embed Fully into Processes Develop Additional Tools