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Meliã Hotels International on Rocket Fuel March 2014.

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Presentation on theme: "Meliã Hotels International on Rocket Fuel March 2014."— Presentation transcript:

1 Meliã Hotels International on Rocket Fuel March 2014

2 Too much focus here… Not enough here PROBLEM: CONTEXT ALSO MATTERS WHERE WE WERE

3 THE CHALLENGE GOALS

4 MAKE PROSPECTING WORK HARDER WHERE WE WANTED TO BE

5 Move away from this…And be more like this. HOW DID WE ACHIEVE THIS? R EDUCE SPRAY & PRAY APPROACH AND MOVE TOWARD A MORE TACTICAL PLAN TO DRIVE GROWTH IN THE NEAR, MEDIUM & LONG TERM

6 WHAT WAS DONE TO ACHIEVE GOALS? STRATEGICALLY SET UP TRACKING PIXELS AND POST-IMPRESSION WINDOW TO GET CONVERTING CUSTOMERS & FEED THE FUNNEL SCALE

7 PARTNERING WITH ROCKET FUEL WHY ROCKET FUEL?

8 STRATEGY RESULTS R OCKET F UEL ACHIEVED CPO 36.2% BETTER THAN GOAL

9 WHAT DO WE DO NEXT? N OT JUST FEEDING THE MACHINE BUT ALSO FUELLING THE ART THAT APPLIES TO OUR CREATIVE U SE INSIGHTS TO FEED BACK INTO THE PLANNING CYCLE

10 THANK YOU! Panel Q&A


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