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Meliã Hotels International on Rocket Fuel March 2014
Too much focus here… Not enough here PROBLEM: CONTEXT ALSO MATTERS WHERE WE WERE
THE CHALLENGE GOALS
MAKE PROSPECTING WORK HARDER WHERE WE WANTED TO BE
Move away from this…And be more like this. HOW DID WE ACHIEVE THIS? R EDUCE SPRAY & PRAY APPROACH AND MOVE TOWARD A MORE TACTICAL PLAN TO DRIVE GROWTH IN THE NEAR, MEDIUM & LONG TERM
WHAT WAS DONE TO ACHIEVE GOALS? STRATEGICALLY SET UP TRACKING PIXELS AND POST-IMPRESSION WINDOW TO GET CONVERTING CUSTOMERS & FEED THE FUNNEL SCALE
PARTNERING WITH ROCKET FUEL WHY ROCKET FUEL?
STRATEGY RESULTS R OCKET F UEL ACHIEVED CPO 36.2% BETTER THAN GOAL
WHAT DO WE DO NEXT? N OT JUST FEEDING THE MACHINE BUT ALSO FUELLING THE ART THAT APPLIES TO OUR CREATIVE U SE INSIGHTS TO FEED BACK INTO THE PLANNING CYCLE
THANK YOU! Panel Q&A
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