We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byTobias Hartell
Modified over 2 years ago
Meliã Hotels International on Rocket Fuel March 2014
Too much focus here… Not enough here PROBLEM: CONTEXT ALSO MATTERS WHERE WE WERE
THE CHALLENGE GOALS
MAKE PROSPECTING WORK HARDER WHERE WE WANTED TO BE
Move away from this…And be more like this. HOW DID WE ACHIEVE THIS? R EDUCE SPRAY & PRAY APPROACH AND MOVE TOWARD A MORE TACTICAL PLAN TO DRIVE GROWTH IN THE NEAR, MEDIUM & LONG TERM
WHAT WAS DONE TO ACHIEVE GOALS? STRATEGICALLY SET UP TRACKING PIXELS AND POST-IMPRESSION WINDOW TO GET CONVERTING CUSTOMERS & FEED THE FUNNEL SCALE
PARTNERING WITH ROCKET FUEL WHY ROCKET FUEL?
STRATEGY RESULTS R OCKET F UEL ACHIEVED CPO 36.2% BETTER THAN GOAL
WHAT DO WE DO NEXT? N OT JUST FEEDING THE MACHINE BUT ALSO FUELLING THE ART THAT APPLIES TO OUR CREATIVE U SE INSIGHTS TO FEED BACK INTO THE PLANNING CYCLE
THANK YOU! Panel Q&A
A simple performance measurement framework A good performance measurement framework will focus on the customer and measure the right things. Performance.
Concepts & Context of Business Strategy. Business Strategy Mission Goals Objectives Strategies Tactics Sales oriented efforts Marketing oriented efforts.
Promoting and assessing value creation: a framework TAlearn community meeting Jakarta, March 14, 2014.
Company Name Here Partners names here. Mission Statement Many companies have a brief mission statement, usually in 30 words or fewer, explaining their.
Apps & the Enterprise Will Ro, Global Director, HTCpro.
AMSP AY EOA Seminar 6 EOA 1 Class Notes Dan C. Fullerton 24 August 2015.
T H E U N I V E R S I T Y O F B R I T I S H C O L U M B I A CAUBO 2005 Performance Planning and Review Science and/or Art? Gina Borza, UBC Kristen Corrigan,
The Social Company Created for you by: Chris Johnstone.
IITD NATIONAL TRAINING AWARDS 2015 An Overview Wednesday, October 8 th 2014.
Are you implementing? Or are you “Dabbling”. There are too many marketing strategies to list that will all work to some level 99% of the time when a strategy.
Tompkins/White/Bozer/Tanchoco Facilities Planning 3e Chapter 1 - Introduction.
Strategic Operations Management Chapter Map. The Goods – Services Continuum Figure 1.1 – Week 2 (semester 1)
Facebook Ad’s Reloaded A complete Guide To Creating Leads with FB Ad’s.
Topic 5 Topic 1 Topic 2 Topic 3 Topic
$100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300.
Malali Busquets How to Monetise Data 12 th November 2015.
MARKETING Strategies MARKETING Process. What are marketing strategies? Marketing strategies are a process of using the marketing mix to satisfy and attract.
© 2010 Forrester Research, Inc. Reproduction Prohibited 1.
Why Market First We Work with a Retailer’s Call Center or the Market First Preferred Call Center to Maximize their Effectiveness by Offering: Scripting.
Veronique Freeman (440)
Ryan Koechel DIRECTOR OF ECOMMERCE Steve Sachs CHIEF EXECUTIVE OFFICER.
Building global tourism governance Javier Blanco Herranz Executive Director of Affiliate Members 32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION.
© 2003 CCI. All rights reserved. Marketing Planning & Execution Marketing Sales.
ITC Co-op ADARA Capabilities Proposal. ADARA: The World’s Largest Set of Digital Travel Data Thanks to our contractual relationships with our partners,
New Forest District Council Service planning surgery – PPRN 19/1/07.
Tech Talk IT Guidance for Executives. Information & Communications Technology is a key enabler to Customs reform and modernization Already ubiquitous.
Wildfire, a division of Google | wildfireapp.com | | and Proprietary 1 The Top 3.
Why Social Media for business? What are the benefits of Social Media for marketers? Acquisition Brand Awareness Target ability Interactive – Two Way Who.
Federal Trade Commission and National Advertising Division, Better Business Bureau Effective Disclosures in Advertising May 22, 2001.
What is the future of the UTW Blumine Island Program?
Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young.
Innolink Group offers its customers comprehensive services to achieve success and growth. Innolink Group consists of the following subsidiaries: Innolink.
CASE STUDY. FORMAT The Challenge The Approach The Results.
1 Real World Requirements Gathering and Project Prioritization in the Era of Big Data and Analytics Rob Risany Aviana Global David Roscoe Doe Run.
Planning Process The Planning Process is a decision-making tool that supports the organization’s overall philosophy about youth-centered leadership and.
Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.
International Plekhanov Conference Research of Successful Communications Planning; Team Restructuring.
7 Incredible Benefits of Social Media Tracy Stewart.
Developing and Managing a Successful Innovation Strategy.
Awareness Evaluation Engagement Conversion Loyalty 01. Reach 02. Preference 03. Action Measurement.
© Copyright Custell Pty Ltd The Relationship Lifeblood: Leverage the Relationship Improve Intimacy Create Value Reduce cost Partnering for.
Intuitive Design Inc. New Product Development Progress March 25, 2006 Prepared for: Company Management Team Dave Leis.
© March What is management? "Management is the art of getting things done through and with people in formally organized groups. (Koontz ) Management.
Welcome to our sales workshop Writing a Sales Plan Workshop led by: Bob French & Dale Radcliff Hosted by: T HE A LTERNATIVE B OARD San Mateo County October.
VISION: Preferred Partner for High Impact, Well-focused Development Assistance 1 The Medium Term Strategy – Progress and Challenges AfDB PARTNERSHIPS FORUM.
Program (project team) Overall Goal / Vision Interest, Motivation, Role & Responsibility of the Project Intermediate Goal(s) Boundary Partners & their.
Alan Barnard Template for Submissions of Case Studies to Logistics Achiever Awards LOGISTICS ACHIEVER AWARDS.
Global Innovation Management VeMBA Business Models.
Supply Chain Management Purchasing/Inventory/Materials.
© 2017 SlidePlayer.com Inc. All rights reserved.