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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Networking - EMEA Promotion.

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Presentation on theme: "© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Networking - EMEA Promotion."— Presentation transcript:

1 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Networking - EMEA Promotion September 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development

2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Wireless & POE promo Support NW modernization campaign Wireless & POE promo Support NW modernization campaign All Channel Mid Market ALL Internal E-reseller Large Account Target audience EMEA PROMO PLANNING ALL –Standard Trade In Program (Wired + Wireless) Large account --- Small Business ---- Commercial mid market Others -ALL- Network Modernization campaign Q312Q412Q113 JulyAugustSeptOctNovDec Top Value Lite Selected products on 1410/1810/1910 series + Wireless Top Value Lite Selected products on 1410/1810/1910 series + Wireless Mini Gbic offer 2620/2510 +Mini Gbic for 1 Eur soft bundle Mini Gbic offer 2620/2510 +Mini Gbic for 1 Eur soft bundle End of Sale promotion Top Value Lite Refresh discount / list of products Discount on Carepack included Top Value Lite Refresh discount / list of products Discount on Carepack included MS Lync Demo kit New Refresh

3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 HPN Incentives available FOR SEPTEMBER 2012 TOP VALUE lite offer Refresh– Running from Sept 1 st until December 31st 2012 Rebate on selected switches from 1405/1810*/1910 /2510* series and wireless products * 1810 and G until end of October 2012 only; 14XX/1910 and wireless running until end of December 31st 2012 Network Modernization - Running from Sept 1 st until October 31st 2012 Supporting UC&C messaging – Discount on PoE Switch from 2520/2620/29xx End of Sales Offer – July 1 st until October 31 st 2012 _ NEW PRODUCT LIST AS OF July 1 st + Extension until end of Oct! On going offer MS Lync Demo kit available– July 1 st until October 31 st demo kits available –OGP on demand Trade-in program, wired and wireless

4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TOP VALUE LITE SEPTEMBER REFRESH

5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 TOP VALUE LITE – HPN implementation Incorporate HPN into HP Top Value offer Implement light version of Top Value promo (no auto-replenishment capabilities, No TV specific SKU) Top Value => competitive pricing, selection of entry level products No additional discount possible One common offer

6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 SUMMARY TOP VALUE LITE OFFER Q412 - Q113 Objective : - Push focus entry level product under HP top value promo umbrella - Have a compelling / aggressive street price - Simplify channel promotion, keep stable promo price - no additional discount allowed on top Offer TOP VALUE focused products in HPN. Sell out rebate (M09R) Period : Sept 1 st – Dec 31 st for 14XX/1910 and wireless products. * 1810 series and 2510G => offer running from Sept 1 st until October 31 st 2012 ! Target : Resellers / End users Geographical scope all countries in EMEA region Note : REFRESH OF PREVIOUS QUARTER OFFER - Sept 1 st list Price drop highlighted in Green - Sept 1 st New product in TV offer highlighted in yellow - Offer on Carepack in addittion (see next slide) * * * *

7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 CAREPACK for TV OFFER with 20% off list price FIXED 3 yr 24x7x4 Hours Care Pack service available for Top Value products with 20% additional off list price – Sept to Dec 2012 Hardware and Software Maintenance Services: offering support services to help increase the performance and availability of the network infrastructure via extending the warranty coverage with the FIXED 3 yr 24x7x4 Care Pack service. Hardware support services that provide advanced levels of hardware repair and 4 hour replacement part with no onsite engineer Software support that offers software updates and device-specific, 24x7 phone-in assistance for problem diagnosis and resoluti on Period : Sept 1 st – Dec 31 st for 14XX/1910 and wireless products.* 1810 series and 2510G => offer running from Sept 1 st until October 31 st 2012 only! Target : Resellers / End users Geographical scope all countries in EMEA region

8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG EMEA / EURO = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, Slovakiaand Hungary EMEA Complex / EURO = Greece, North Africa SEE EU member = Bulgaria, Romania, Slovenia + Czech Republic SEE non EU member = Croatia, Albania, Bosnia, Macedonia, Serbia, Montenegro ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East - ISE $ standard = Turley, South Africa, Russia, Israel

9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Communication tool box Localized banners and ing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish,Dutch, Czech, Polish and Russian HP web page live as of Sept 1st

10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Network Modernization campaign

11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Network Modernization / PoE and wireless Promotion Objective : - Push Network Modernization to support UC&C and BYOD messaging : PoE infrastructure & Wireless products - Create additional revenue Offer 1. PoE: Get Power Over Ethernet at an affordable price. Up to 25% additional off (for resellers) on PoE version of 2520, 2620 and 2910 Switch series. 2. Wireless : Get 2 MSM720 Premium Mobility Controllers for the price of an MSM720 Premium Mobility Controller and an MSM720 Access Controller. Period : September 1st to October 31st 2012 Target : Resellers / End users Geographical scope all countries in EMEA region Period : September 1st to October 31st 2012 Target : Resellers / End users Geographical scope all countries in EMEA region

12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 OPG INFORMATION Here below is the list of OPG to use : VERY important : NEW country coverage for each OPG EMEA / EURO = Austria, Baltics, Finland, Belgium, France, Spain, Portugal, Italy, Germany, Netherlands, Ireland, Poland, Slovakiaand Hungary EMEA Complex / EURO = Greece, North Africa SEE EU member = Bulgaria, Romania, Slovenia + Czech Republic SEE non EU member = Croatia, Albania, Bosnia, Macedonia, Serbia, Montenegro ISE$ Complex / USD = Africa, CIS, EEM (if $), Middle East - ISE $ standard = Turley, South Africa, Russia, Israel

13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Communication tool box Localized banners and ing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish,Dutch, Czech, Polish and Russian HP web page live as of Sept 1st

14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Q312- Q412 HPN-Lync demo bundles

15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 SUMMARY HPN-Lync Demo Bundles Objective : - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync Offer Bundle 1 : Buy 1 HP G-PoE Switchand get 1 HP HP4120 phones for free This offer will be set up on demand with creation of M77R (partner specific activity) Period : July 1st to October 31st Target : Resellers Geographical scope all countries in EMEA region MRSP = Manufacturer Recommended Sales Price

16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 SUMMARY HPN-Lync Demo Bundles Objective : - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync Offer Bundle 2 : Get 31% off on a 5406 bundle with an HP Survivable Branch Gateway Module + 1 HP HP 4120 Lync phones This offer will be set up on demand with creation of M77R (partner specific activity) Period : July 1st to October 31st Target : Resellers Geographical scope all countries in EMEA region MRSP = Manufacturer Recommended Sales Price

17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. End of Sales promotion

18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 End of Sale PROMOTION New Offer : updated list of products as of July 1st Up to 68% off estimated Reseller Buying Price (up to 42% add off list price) Target : All resellers in EMEA Product Families : 42xx / 45xx / 5500 Limited quantity : Maximum 20 units per reseller. Promo duration : while stock lasts (extended until end of October) TO BE UPDATED IN SEPT NEW PRODUCTS TO COME

19 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you


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