Presentation on theme: "Health Promotion World Health Organisation Make Roads Safe – A decade of action for road safety 2010 - 2020."— Presentation transcript:
Health Promotion World Health Organisation Make Roads Safe – A decade of action for road safety
Health promotion - World Health Organisation Commission for Global Road Safety recommends: Build management capacity Influence road design and network management Influence vehicle safety design Influence road user behaviour and Improve post crash care.
National Injury Prevention and Safety Promotion Plan Figure 1: Elements of the Australian Injury Prevention and Safety Promotion Plan
National Strategic plans National Road Safety Strategy National Strategic Framework for Aboriginal and Torres Strait Islanders National Injury Prevention and Safety Promotion Plan: Australian Transport Council National Road Safety Council to develop National Road Safety Strategy
Health promotion strategies addressing road safetyfor NSW National Road Safety Strategy National Road Safety Strategy Road safety 2010 – A framework for saving 2000 lives by the year 2010 in NSW Road safety 2010 – A framework for saving 2000 lives by the year 2010 in NSW RTA Aboriginal action plan What do you notice?
National Road Safety Action Plan The action plan has two objectives: making the road transport system more forgiving of human error (create supportive environment) minimising the contribution of unsafe road user behaviour to road crashes. (develop personal skills).
NSW Road safety health promotion Road Safety 2010 – A Framework for saving 2,000 lives by the year 2010 in NSW Safer people Safer roads Safer vehicle Community based action
What has happened in the last 10 years? The RTA use the 4 Es to help modify and prevent crashes: - Environment Engineering Enforcement Education Activity – List modifiable factors under safer roads, safer vehicles and safer people.
Activity How do these documents link to the Ottawa Charter? What are the target groups? Why are they targeted? What are the key issues they are trying to address? Are they effective?
Speeding Speeding is the most significant behavioural road safety issue. In NSW from : – 37% of all fatal crashes are speed related. – 16% of all injury crashes were speed related. In 2009 – 46% of all fatalities were speed-related (212 deaths) The cost to the community is significant: On average 190 people die. – 4,400 are injured. – Estimated cost of $917 million. Source: NSW Centre for Road Safety, RTA – Claire Murdoch presentation
Who speeds? While the perception in the community may be that there is a small group of drivers speeding at high levels, involved in speed related crashes, we know that even low level speeding increases the risk of a crash. Anecdotally, speeding is seen by most drivers as acceptable and even safe. Given that in any group in the community most people speed at some level in some circumstances, speeding is a community wide concern. Is this group any different?
Acceptability of speeding Males and participants aged were the most accepting of speeding. Metropolitan participants were more accepting of both: – Speeding in a 60 km/h zone, and – although not speeding, not driving to the conditions Despite these results, speed was the factor most commonly mentioned in the context of factors that lead to road crashes – mentioned by 57% of participants, ahead of drink driving, inattention, inexperienced drivers, and fatigue.
Key motivators and modifiers of speeding I stick to the speed limit with family in the car (All drivers) Young drivers (under 30 years) I feel comfortable driving faster than the speed limit because I know I am in control. I enjoy driving fast. I tend to drive faster than the speed limit when I know it is unlikely I will be caught. Speeding relieves boredom on long trips. Sometimes you need to drive faster than the speed limit to be safe. I tend to drive faster than the speed limit when I have friends in the car.
Key findings Despite understanding that speeding is the key factor in motor vehicle crashes: – Speeding is common – Not yet seen as socially unacceptable (except in extreme cases). Male drivers those under the age of 50 years are more likely to speed, speed at a higher level, speed more often and are more likely to see speeding as acceptable. There is a clear link between drivers acceptance of speeding and their self reported speeding behaviour, with a significant positive correlation found between the two.
Key findings Younger and male drivers have internal motivations for speeding related to feelings of control and the enjoyment of driving fast. Do not consider external threats and addressing these attitudes may prove productive in education messages. Family is a universal modifier of speeding. Speed enforcement currently plays a crucial role in modifying speeding, and the approval of enforcement initiatives is high.
Speeding can be managed and reduced over time
Current strategies to address speeding – Engineering programs – Public education programs – Speed enforcement – Speed Limits – Fines and penalties
What next? Continue to build on Pinkie campaign. Need to address males aged 30 – 49 years while continuing to address young drivers. Introduction of RBT has shown that a sustained commitment to enforcement can make a behaviour less socially acceptable. Monitor young drivers reforms and their relationship to speeding countermeasures.
Links to the action areas of the Ottawa Charter Build healthy public policy Create supportive environments Strengthen community actions Develop personal skills Reorient health services
Some other campaigns Arrive Alive NT Indigenous road safety Keys for life safety/keys-for-life/ Keys 2 drive (national program) Speeding Blitz blues
Useful websites The National injury prevention and safety promotion plan: Australian Indigenous HealthInfoNet Australian Transport Council National Road Safety Council Global status report on road safety – WHO l l Monash Uni – Injury Prevention Links Curriculum Support PDHPE website ndex.htm ndex.htm Board of studies – PDHPE Stage 6 support document
If you have further questions, please contact me- Kim Flack Ryde State Office det.nsw.edu.au