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PROMOTION IDEs PROMOTION STRATEGY AND CONCEPTUAL INPUT.

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Presentation on theme: "PROMOTION IDEs PROMOTION STRATEGY AND CONCEPTUAL INPUT."— Presentation transcript:

1 PROMOTION IDEs PROMOTION STRATEGY AND CONCEPTUAL INPUT

2 The aspects of promotion for development organization The AIDA model Awareness Awareness Interest Interest Desire Desire Action Action

3 Objectives Demand Creation Demand Creation Need Realization Need Realization Observed Need Observed Need Felt Need Felt Need Concept Selling Concept Selling

4 The types of promotion Direct Direct Indirect Indirect Static Static Dynamic Dynamic

5 The concept of two way communication and its advantages with reference to clients Who Pays for Promotions ?

6 The promotional activities undertaken by IDEI STATICDYNAMIC STATICDYNAMIC Hand billsPersonal Selling Wall PaintingOpinion Leader Dealer Signboard Mobile demonstration Caps, T-shirts etc.Farmer Meeting Fixed demonstrationVideo Van Show Banner, PosterShort Campaign Radio Farmer exposure

7 Selecting Alternatives Cost Cost Outreach Outreach Impact Impact

8 Supply chain incentive as tool of promotion Market penetration Market penetration Market share Market share Who bears the cost Who bears the cost Form of incentive Form of incentiveCash Kind Kind


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