Presentation on theme: "PROMOTION IDEs PROMOTION STRATEGY AND CONCEPTUAL INPUT."— Presentation transcript:
PROMOTION IDEs PROMOTION STRATEGY AND CONCEPTUAL INPUT
The aspects of promotion for development organization The AIDA model Awareness Awareness Interest Interest Desire Desire Action Action
Objectives Demand Creation Demand Creation Need Realization Need Realization Observed Need Observed Need Felt Need Felt Need Concept Selling Concept Selling
The types of promotion Direct Direct Indirect Indirect Static Static Dynamic Dynamic
The concept of two way communication and its advantages with reference to clients Who Pays for Promotions ?
The promotional activities undertaken by IDEI STATICDYNAMIC STATICDYNAMIC Hand billsPersonal Selling Wall PaintingOpinion Leader Dealer Signboard Mobile demonstration Caps, T-shirts etc.Farmer Meeting Fixed demonstrationVideo Van Show Banner, PosterShort Campaign Radio Farmer exposure