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Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN.

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Presentation on theme: "Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN."— Presentation transcript:

1 Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN

2 PARKING LOT PROMOTION PLAN

3 PARKING LOT PROMOTION PLAN GOAL: To measurably increase the use of Concrete as a viable and affordable parking option (both Conventional and Pervious)

4 PARKING LOT PROMOTION PLAN ADVERTISING

5 PARKING LOT PROMOTION PLAN ADVERTISING –Trade Magazines

6 PARKING LOT PROMOTION PLAN ADVERTISING –Trade Magazines –Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)

7 PARKING LOT PROMOTION PLAN ADVERTISING –Trade Magazines –Association Magazines (Engineers, Architects, Property Managers, Malls, etc.) –Pervious and Flatwork Certification

8 PARKING LOT PROMOTION PLAN DIRECT MAIL

9 PARKING LOT PROMOTION PLAN DIRECT MAIL –Architects

10 PARKING LOT PROMOTION PLAN DIRECT MAIL –Architects –Engineers

11 PARKING LOT PROMOTION PLAN DIRECT MAIL –Architects –Engineers –Developers

12 PARKING LOT PROMOTION PLAN DIRECT MAIL –Architects –Engineers –Developers –Municipalities

13 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT

14 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT –Folder

15 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT –Folder –Brochures

16 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT –Folder –Brochures –DVD/Video

17 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT –Folder –Brochures –DVD/Video –Direct Mail Pieces

18 PARKING LOT PROMOTION PLAN PROMOTIONAL MATERIAL DEVELOPMENT –Folder –Brochures –DVD/Video –Direct Mail Pieces –Ads

19 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER

20 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER –Currently Interviewing

21 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER –Currently Interviewing –Goal Of 1-31-07

22 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER –Currently Interviewing –Goal Of 1-31-07 –Job Description

23 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER –Currently Interviewing –Goal Of 1-31-07 –Job Description –Goals and Objectives

24 PARKING LOT PROMOTION PLAN PARKING LOT PROMOTIONAL MANAGER –Currently Interviewing –Goal Of 1-31-07 –Job Description –Goals and Objectives –Form Regional Promotion Groups From Producers and Others

25 PARKING LOT PROMOTION PLAN PUBLIC RELATIONS

26 PARKING LOT PROMOTION PLAN PUBLIC RELATIONS –Concrete Newspaper Columns

27 PARKING LOT PROMOTION PLAN PUBLIC RELATIONS –Concrete Newspaper Columns –50% Of Releases Will Involve Parking Lots

28 PARKING LOT PROMOTION PLAN PUBLIC RELATIONS –Concrete Newspaper Columns –50% Of Releases Will Involve Parking Lots –Business Radio Interviews

29 PARKING LOT PROMOTION PLAN PUBLIC RELATIONS –Concrete Newspaper Columns –50% Of Releases Will Involve Parking Lots –Business Radio Interviews –Speaking Engagements (Engineers, Drain Commissioners, Architects, etc.)

30 PARKING LOT PROMOTION PLAN TALK TO ME IN A YEAR ON HOW IT WORKED!


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