Presentation on theme: "SOUTH TEXAS RURAL ECONOMIC DEVELOPMENT PROJECT CRISTINA TREJO, PROJECT DIRECTOR GUADALUPE RODRIGUEZ, ECONOMIC DEVELOPMENT SPECIALIST."— Presentation transcript:
SOUTH TEXAS RURAL ECONOMIC DEVELOPMENT PROJECT CRISTINA TREJO, PROJECT DIRECTOR GUADALUPE RODRIGUEZ, ECONOMIC DEVELOPMENT SPECIALIST
Workshop Objectives Introductions Define Rural Development Discuss Community v Economic Development Demonstrate how asset mapping/strategic planning may be used as a tool for rural community and economic development
Economic Development Those activities that cause a net gain of money flow, called an economic base, into the community
Community Development The practices of civic leaders, activists, citizens and professionals to improve various aspects of local communities. Community development seeks to empower individuals and groups by providing them with the skills they need to affect change in their own communities.
Community Economic Development Process by which partnerships interconnect business with other interests & values: skills/ education,/health,/housing/environment. Business becomes a means to wealth and sustainability.
STRREDS (one method) Received grant to develop: 1. an Asset Map 2. an Economic Development Strategy for small, rural communities in South Texas
Critical Project Tasks Select Communities to participate Form a Leadership Strategy Committee Establish a multidisciplinary team
Community Selection Criteria 1) Population below 20,000 persons 2) poverty rate of 10% or more 3) median household income less than $30,000 4) not contiguous with a metropolitan area with a population of more than 20,000 persons
Target Communities Starr CountyCameron CountyWillacy CountyHidalgo County El SauzArroyo CityLasaraAlton EscobaresCombesLyfordEdcouch La GrullaIndian LakePort MansfieldElsa Rio Grande CityLa FeriaRaymondvilleGranjeno RomaLos FresnosSan PerlitaHargill San IsidroLos IndiosSanta MonicaHidalgo Port IsabelSebastianLa Joya PrimeraLa Villa Rio HondoMadero Santa MariaMcCook Santa RosaMonte Alto Palmhurst Palmview Penitas Progreso Sullivan City
Strategic Leadership Committee Guides development of the asset map and economic development plan give input on assets review and provide feedback participate in strategic planning sessions help publicize and market the project
Committee Expertise Rural Development Agricultural Economics Agricultural Research Electric Power Broadband/Internet Rural Telecommunications Rural Housing Colonias Economic Development Business Development Workforce Development Rural Water Youth Leadership K-16 Education Health Sciences Community Development Banking
Project Team Project Director, Cristina Trejo-Vasquez Project Advisor, Brian Kelsey Project Analyst, Michael Uhrbrock Rural Development Specialist, Gaddi Rodriguez Data Specialist, Sai Mullapudi GIS Specialist, Isaac Longoria Graduate Student Researchers: MBA, MPA, MSW
What is an Asset Map? Identifies the assets a region has that can be leveraged for workforce and economic development What assets (human, intellectual, financial, physical, institutional capital) do we have? How do we compare to other areas? What are the gaps? Provides understanding of networks and cultural attitudes Provides baseline to judge future progress Base for strategic planning
Asset Identification Review existing studies, media stories, and economic development marketing materials for communities Conduct interviews with committee and stakeholders Collect and analyze data from public sources Prepare community profiles
Data to be Collected Demographics Businesses/Clusters Specialized workforce Innovation metrics Infrastructure Key players Networks
The STRREDS Process Data Collection Analysis Forums Business Surveys Leadership Interviews
STRREDS Asset Map Data Collection Human Capital Research and Development Financial Capital Industrial Base Connective Organizations Legal and Regulatory Environment Physical Infrastructure Quality of Life
Analysis Forums 239 participants took part in a SWOT analysis and prioritization of planning areas Cameron County Forum: May 12 Hidalgo County Forum: May 14 Willacy County Forum May 20 Starr County Forum: May 26 Rural Economic Summit: June 15
Forum Participation PrivatePublicNon-profitResidentsAcademia TOTALS8948314624 PERCENTAGE (100%)37%20%13%19%10%
Leadership Interviews 32 interviews were conducted with leaders from the rural communities
Data Challenges Rural focus differentiates this project from other asset mapping initiativesdifficult to aggregate community-level data across multiple counties Limited recent demographic data available from U.S. Census Bureau for rural communities Most economic data (e.g., industries, occupations) published by government agencies available only for counties and metropolitan areas
Asset Map www.strreds.wikispaces.com Illuminate: Asset Mapping Roadmap, a Guide to Assessing Regional Development Resources (Council of Competitiveness)
Analysis of the Data Identify challenges and opportunities Identify gap areas based on data analysis
Goals and Objectives Define regional expectations Identify strategic issues most likely to impact the economic future of rural communities Set forth goals and objectives necessary to: 1. Enhance opportunities 2. Capitalize on the regions resources and assets
Strategic Projects, Programs, Activities Identify and prioritize vital projects and programs designed to implement the goals and objectives Consider current and future funding sources Consider partnerships, collaborative ventures, etc.
Plan of Action Create strategies for the implementation of projects, programs and activities Establish performance measures used to evaluate progress toward achieving the goals identified as important for the regions development
Implementation Strategy STRREDS Task Force UTPA Implementation Team Capacity Building Workgroup Business & Job Growth Workgroup Skilled & Competitive Workforce Workgroup Natural Resources & Tourism Workgroup
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