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Online Self-Promotion Building an Online Resume and Portfolio.

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1 Online Self-Promotion Building an Online Resume and Portfolio

2 2007D. A. Gordon / Gordon Computer, LLC 1. Design an Online Resume Your online resume should mirror your hard copy resume Keep them in sync Colors & graphics Keep in simple – but Get the readers attention right away Consider using an Areas of Expertise feature Use this table instead of Position Objective – or Use them both! 2

3 2007D. A. Gordon / Gordon Computer, LLC Design an Online Resume Strong pointers for your online resume: Get to the point right away – make it obvious Never, ever make them guess what to do! Remember the 6 Cs of writing: 1. Clearness – focus on your purpose 2. Correctness – everything counts 3. Concreteness – create a clear picture for the reader 4. Conciseness – use the fewest words possible 5. Completeness – write and rewrite your outline 6. Character – watch your tone (not too friendly) 3

4 2007D. A. Gordon / Gordon Computer, LLC Design an Online Resume Provide a link to download a hard copy of your resume 1. Every time you update your resume, update the online version 2. Offer a PDF version as well as a Word version – some people are adamant Linux users or just wont support Microsoft On the resume website, use a page to list the software applications you have used 4

5 2007D. A. Gordon / Gordon Computer, LLC Design an Online Resume You can build a page for an online portfolio on your resume website, or You can link to a separate online portfolio website Either way, choose the domain name for your URL very carefully Domain names cost about $10 a year Checking domain name availability is free: http://www.networksolutions.com/ http://www.networksolutions.com/ 5

6 2007D. A. Gordon / Gordon Computer, LLC Build an Online Resume The following online resume pitfalls can prove fatal: Anything cutesy Long winded descriptions, waffling, unclear Background music Animated graphics Flash presentation on the first page Strongly consider the pros and cons of this Business people, esp those currently hiring, have little time and less patience 6

7 2007D. A. Gordon / Gordon Computer, LLC Build an Online Resume Building a Resume with HTML: 1. You can learn HTML virtually free at Virtual University – www.vu.org www.vu.org 2. Learn how to update your online resume yourself - this is a fluid document and changes when you learn new skills 3. Use Cascading Stylesheets CSS for formatting fonts – but CSS is not necessary for indents – tables work just fine and they load faster 4. Frames: Good looking, but …. They dont work well with meta-tags (for searches) For this reason, I plan to rebuild my resume website 7

8 2007D. A. Gordon / Gordon Computer, LLC Build an Online Resume Online Resume Page Title – The title is the most important meta-tag Yahoo and others search the title first At least 3 of your keywords should be in the title Online Resume Meta-Tags 1. Learn how to use meta-tags virtually free at Virtual University – www.vu.orgwww.vu.org 2. See some tips on using meta-tags in the Appendix 3. You can pay a lot of money to get your site bumped up in Internet searches, but when used and applied correctly, meta-tags work almost as well 8

9 2007D. A. Gordon / Gordon Computer, LLC Build an Online Resume In your online resume, be sure to leave out: 1. Any personal information you dont want the whole world to know 2. Your personal street address – city or state is enough 3. References Never post the contact information for your references on the Internet Contact information for references can be provided on the phone or in an email after the first interview Graduation dates: If it works out better for you, feel free to omit college graduation dates 9

10 2007D. A. Gordon / Gordon Computer, LLC

11 2007D. A. Gordon / Gordon Computer, LLC 2. Design an Online Portfolio What is an Online Portfolio? 1. A Web-published collection of documents, link resources, graphics, audio and video clips that showcase a persons abilities and skills 2. A digital portfolio that helps users back up their resume claims by offering direct links to their creations 3. A living document, like your resume 4. A dynamic website that needs to be updated, at least once a year To be a competitive technical communicator, you need to be able to present yourself in both hardcopy and electronic formats 11

12 2007D. A. Gordon / Gordon Computer, LLC Design an Online Portfolio To be a competitive technical communicator, you need to be able to present yourself in both hardcopy and electronic formats Presenting your skills online puts you ahead of the competition who do not Many technical writing assignments start out hard copy, but eventually gravitate to HTML Show your versatility up front Demonstrate your online prowess 12

13 2007D. A. Gordon / Gordon Computer, LLC Design an Online Portfolio An online portfolio … … can permit varying degrees of access, so the same portfolio might be used for multiple purposes … complements your resume … can do a thorough selling job for you before you get the first phone call … can be used online or burned to a CD or copied to a thumb drive … demonstrates that you are familiar with various types of computer technology and applications 13

14 2007D. A. Gordon / Gordon Computer, LLC Design an Online Portfolio Additional points Online portfolios change and evolve not only with added skills and accomplishments, but also with the users current purpose and intended audience Some communicators with multiple areas of expertise may need to have more than one online portfolio You either need permission from the client (company) to post the items you created for them – or – you need to scrub them clean of anything that would identify them 14

15 2007D. A. Gordon / Gordon Computer, LLC Permission and Confidentiality Non-Disclosure Agreements 1. You either need permission from the client (company) to post the items you created for them, or 2. You need to scrub the documents clean of anything that would identify them or any copyright logo or trademark, or 3. You need to go home and create something that is rather like what you created for your client but not exactly I have used all three of these approaches 1. Number one is difficult, especially if the client is a government contractor 2. This one is time consuming and you must be particularly meticulous about the scrubbing – even then it may not be legal 3. This is the safe option – it means however that you need to own the software that you used at work 15

16 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio A Compelling Reason to build and maintain an online portfolio Interviewers can review your portfolio prior to your interview All stakeholders / managers / supervisors can easily review your portfolio before the interview Your interview wont have those long awkward silences that occur when the interviewee is reviewing your portfolio for the first time, while you are just sitting there (sweating, tense, nervous …) If you dont have an online resume or portfolio, an employer may suspect you dont have online skills 16

17 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio Remember to chunk the similar example types Project type not as important as example type, i.e. Splash screens Online quiz Software simulation Training handouts and trainer guidebooks PowerPoint presentations Presentations with audio 17

18 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio Dont crowd – there is plenty of room out there for your Web pages, explanations and links Do add a brief explanation about the target of each link instead of just placing the link Do have all links, i.e. Word docs, PDF files, movies, graphics and other websites open IN A NEW WINDOW so that your Online Portfolio remains open in the background Do read the pointers in the handout accompanying this presentation 18

19 2007D. A. Gordon / Gordon Computer, LLC

20 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio Pop-up Windows To open in a separate window or not to open in a separate window – that is the question I have tried it both ways You do not want your visitor to get LOST on your website You can use JavaScript to restrict the size of the pop-up window You can either earn JavaScript, or Copy JavaScript snippets from the websites of folks like me 20

21 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio If you use the anchor-hypertext reference for your pop-up window Like this: My example You can add the tag that tells the target to open in a new window, like this: My example Look at the examples on these pages: www.gordoncomputer.com/techwriting.html www.gordoncomputer.com/K8Computer/DrawingDirections.html www.dagordon.com/ (online portfolio pages) www.dagordon.com/ 21

22 2007D. A. Gordon / Gordon Computer, LLC Build an Online Portfolio Test, test, test You cannot overtest your website Dont worry, you wont wear it out Test your website with at least three browsers: Internet Explorer Firefox Netscape Check page margins and color, check links, open all examples If possible, check it on a Macintosh too 22

23 2007D. A. Gordon / Gordon Computer, LLC 3. Hosting a Portfolio Website By their nature, portfolio websites contain many links to documents, graphics and movies This requires - Lots of transfer space – also called bandwidth Check your website host for bandwidth or transfer limitations / restrictions Realize that not all website hosts are created equal Website hosts brag about their reliability (99% up time), but what about their other services? 23

24 2007D. A. Gordon / Gordon Computer, LLC Website Host Considerations Support 1. Open only Monday thru Friday or available 24/7? 2. Is their support only email support (like Yahoo), or do they offer online chat? 3. Can you talk to a real, live person? If so, is that support technician understandable? (language barriers) Data Transfer – 1. What are the daily / weekly / monthly bandwidth limits? 2. How many people a day can open your PDFs and play your Flash movies before the host limits access to your site or charges you extra? 24

25 2007D. A. Gordon / Gordon Computer, LLC Website Host Considerations Website Statistics – What do they offer? 1. Number of visitors to your site in a month? 2. Average number of pages they visited 3. How many visits were by the same people? 4. How long the average visitor stayed on your site? 5. Which search engine (if any) was used by the visitor to find your site, or did they have the URL? 6. How much bandwidth was used by your site last month? 25

26 2007D. A. Gordon / Gordon Computer, LLC Website Host Suggestions The hosts I have used: Blue Domino (associated with CoffeeCup) www.bluedomino.com www.bluedomino.com Real, live support Excellent service, just not inexpensive Mecca Hosting www.meccahosting.com www.meccahosting.com No longer has telephone support Affordable 26

27 2007D. A. Gordon / Gordon Computer, LLC Website Host Suggestions Another host I use: Go Daddy www.godaddy.com www.godaddy.com Telephone support, but they dont communicate with the sales staff very well Good deals, but be sure to read the small print You can use one online business to purchase domains and another for hosting your website 27

28 2007D. A. Gordon / Gordon Computer, LLC What Can You Offer Web Surfers? What can you offer on your website as a hook, as a freebie or public service? Consider dedicating one of your Web pages to something you are offering for FREE, like … 1. Photos of a lovely or unique area 2. White papers about your experience with a software package 3. Software how to information 4. Tutorials 5. Grammar tips 28

29 2007D. A. Gordon / Gordon Computer, LLC Summary A portfolio is not just a collection of samples of your work A portfolio, online or off, is a sales tool A good portfolio proves that, as an expert technical communicator, you … Can understand and help meet the clients needs Can help solve the clients problems 29

30 2007D. A. Gordon / Gordon Computer, LLC Summary Building an online portfolio may seem like an arduous task, but in reality … It will streamline the future tasks and reduce the cost associated with maintaining and distributing a hard copy portfolio It is portable It is easily updated Prospective employers and clients can easily and readily review it at their leisure 30

31 2007D. A. Gordon / Gordon Computer, LLC My Portfolio Websites www.dagordon.com Originally this was my resume website with only resume and college activities - later I added the online portfolio pages http://instructionaldesign.gordoncomputer.com I built this website to explain what an instructional designer for online training actually DOES – and this website has also shown prospective clients that am one of the people who is aware of what instructional design actually entails www.gordoncomputer.com This is a work-in-progress online portfolio. Eventually, this site will be filled with lots of examples – if I can find time to finish scanning and scrubbing 31

32 2007D. A. Gordon / Gordon Computer, LLC Some STC Member Resume and Portfolio Websites http://www.techcomplus.com/ http://www.masterworkconsulting.com/ http://www.cathy-moore.com/ http://www.guidancecom.com/ http://www.awrittenword.com/ http://www.ydegraw.com/ 32

33 2007D. A. Gordon / Gordon Computer, LLC Online Training Suggestions Virtual University (www.vu.org)www.vu.org Classes every semester for Paint Shop Pro, HTML, JavaScript, Meta-tags, writing, etc. Five dollars a class – maximum 4 classes per semester Layout Galaxy (www.layoutgalaxy.com/)www.layoutgalaxy.com/ Meta-tags, Dreamweaver, Flash, PhotoShop Free tutorials online and affordable CDs 33


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