Presentation is loading. Please wait.

Presentation is loading. Please wait.

Competitive Intelligence PMRS - 10 January 2002 Competitive Intelligence for Internet Researchers Knowledge Navigators Competitive.

Similar presentations


Presentation on theme: "Competitive Intelligence PMRS - 10 January 2002 Competitive Intelligence for Internet Researchers Knowledge Navigators Competitive."— Presentation transcript:

1 Competitive Intelligence PMRS - 10 January 2002 Competitive Intelligence for Internet Researchers Knowledge Navigators Competitive Intelligence PMRS - 10 January 2002

2 Competitive Intelligence PMRS - 10 January 2002

3 Competitive Intelligence PMRS - 10 January 2002

4 Competitive Intelligence PMRS - 10 January 2002 Agenda Overview Collection –Industries –Companies –People –News –Government Analysis Current awareness tools

5 Competitive Intelligence PMRS - 10 January 2002 What is Competitive Intelligence? Competitive Intelligence is processed information about your business environment that enables more informed decision-making by identifying threats, developments and opportunities. –Basic: background information that can be used as a basis for evaluating new information. –Current: recent information relating to current situations and events.

6 Competitive Intelligence PMRS - 10 January 2002 Information vs Intelligence Information –Raw, unprocessed –Fact or collection of facts –Must be checked for accuracy, grouped with other facts and interpreted to uncover underlying causes, circumstances and truths Intelligence –Interpretation of information –Results from information processing –Requires knowledge of external factors affecting a business –Predictive

7 Competitive Intelligence PMRS - 10 January 2002

8 Competitive Intelligence PMRS - 10 January 2002 Intelligence is NOT spying Espionage is spying. Companies that practice industrial espionage are vulnerable to bad publicity and/or legal action. 80 to 90 per cent of what decision-makers need to know about the external operating environment can be obtained ethically and legally. Grey zone includes myriad activities that defy definition, border on the illegal or don't feel right. Establish and promote clear ethical guidelines.

9 Competitive Intelligence PMRS - 10 January 2002

10 Competitive Intelligence PMRS - 10 January 2002

11 Competitive Intelligence PMRS - 10 January 2002 Three CI Disciplines 1.Competitor Intelligence 2.Market Intelligence 3.Technical Intelligence

12 Competitive Intelligence PMRS - 10 January 2002 Intelligence Cycle Five Stages 1.Direction –Starts at the top 2.Collection –Develop a plan 3.Processing –Analysis is essential 4.Production –Choose the right format 5.Dissemination –When, and to whom?

13 Competitive Intelligence PMRS - 10 January 2002 Direction Statement of the Intelligence Problem –Most important of the intelligence needs Priority Intelligence Needs –Those that are necessary for action What decision needs to be made? Why does this decision need to be made? When does this decision need to be made? Who is making this decision? How will this intelligence be used?

14 Competitive Intelligence PMRS - 10 January 2002 Collection Industries Companies People Governments

15 Competitive Intelligence PMRS - 10 January 2002 Top Search Engines 3.3 B 1 B2 B.5B1.5 B2.5 B3 B

16 Competitive Intelligence PMRS - 10 January 2002 Collection Plan

17 Competitive Intelligence PMRS - 10 January 2002 Industry Profile Template Industry Status SIC/NAICS Codes Environment Top Companies Professional Associations Trade Periodicals/Journals Unions Products Service Customers Areas of Growth New Technologies Industry Trends

18 Competitive Intelligence PMRS - 10 January 2002 Company Profile Template General Information Relationships Competitive Environment Personnel Goals and Strategies Financial Information Products and Services Market Technology Issues Capabilities Threats

19 Competitive Intelligence PMRS - 10 January 2002 Public Companies SEDAR & EDGAR –10K Wizard –EDGAR Online Investor Sites –CompanyResearch.com –Stockhouse.com –AdviceforInvestors.com –WSRN.com Analyst Sites –Multex

20 Competitive Intelligence PMRS - 10 January 2002 Private Companies Company website –News releases –News stories –Suppliers/distributors Watchdogs/gripe sites –Unions –Activists –.Sucks Subsidiaries are like private companies

21 Competitive Intelligence PMRS - 10 January 2002

22 Competitive Intelligence PMRS - 10 January 2002 Small Pond Theory To whom is this company important? What are local sources of information? –Newspaper –Library –Real Estate Office –Chamber of Commerce –Civic Administration

23 Competitive Intelligence PMRS - 10 January 2002 Universal Electric Power Co. US needs more electricity Universal Electric Power in Akron, Ohio has invented new technology UEP generating systems produce low-cost electricity Thousands of sites exist where the UEP system can provide cheap power

24 Competitive Intelligence PMRS - 10 January 2002

25 Competitive Intelligence PMRS - 10 January 2002

26 Competitive Intelligence PMRS - 10 January 2002

27 Competitive Intelligence PMRS - 10 January 2002

28 Competitive Intelligence PMRS - 10 January 2002 People Telephone Addresses Postal codes Reverse lookups Biography databases Genealogy sites Alumni Career ads Use modifiers to find experts –bear expert –arthritis speaker –gmo conference Beware of stylistic inconsistencies

29 Competitive Intelligence PMRS - 10 January 2002 Personality Profile Template Name/nicknames Date & place of birth Company/position Responsibilities Salary Education Languages Medical history Business philosophy Personality traits Foreign travel Relationships Employment record Significant activities Qualifications Reputation/awards Track record Your assessment

30 Competitive Intelligence PMRS - 10 January 2002 Peoplefinding Services –SuperPages –Anywho –Canada411 –Canada-Infobel (Infospace) –Looksmart –WorldPages

31 Competitive Intelligence PMRS - 10 January 2002

32 Competitive Intelligence PMRS - 10 January 2002 News Services Internet News –Headlines Only –Shallow Archives Current News –Expensive Archive News –Many libraries offer free access –Some pay-per-view

33 Competitive Intelligence PMRS - 10 January 2002

34 Competitive Intelligence PMRS - 10 January 2002

35 Competitive Intelligence PMRS - 10 January 2002

36 Competitive Intelligence PMRS - 10 January 2002

37 Competitive Intelligence PMRS - 10 January 2002

38 Competitive Intelligence PMRS - 10 January 2002

39 Competitive Intelligence PMRS - 10 January 2002

40 Competitive Intelligence PMRS - 10 January 2002 Finding Government Gold United States –FedWorld –USGovSearch –FirstGov –NTIS –Thomas –GovResearch Center –EDGAR Canada –Canada Site –Strategis –Connecting Canadians –Contracts Canada –PARL –NRC/CISTI –SEDAR

41 Competitive Intelligence PMRS - 10 January 2002

42 Competitive Intelligence PMRS - 10 January 2002 Analysis Analysis is the process of predicting the future by reviewing the past and present, and recommending certain actions based on this review

43 Competitive Intelligence PMRS - 10 January 2002 Analysis Analysis consists of four distinct steps: 1. Examine 2. Assess 3. Interpret 4. Fusion Risk-taking Two views –Academic research looks at past –CI analysis looks at future –Conclusions designed to be acted upon So-what test

44 Competitive Intelligence PMRS - 10 January 2002 Analysis Not just bean counting –Context, meaning Not simply regurgitating info –What are implications for decision-making Not one-dimensional –Insights –Conclusions Identify trends Identify mysteries Disciplined thinking Involves reflection Looking for big picture Search for meaning Identifies complex relationships Understand cause and effect

45 Competitive Intelligence PMRS - 10 January 2002 Management Profiling Determines the impact that decision-makers will have on their company in a given situation Uses personality profiles to assess decision- makers based on the subject's background, current behavior and internal influences

46 Competitive Intelligence PMRS - 10 January 2002 Management Profiling Background – how did he or she act in the past? What stands out? Internal influences – what is the corporate culture? Current behaviour – how does the decision- maker make decisions?

47 Competitive Intelligence PMRS - 10 January 2002 SWOT Analysis 1.Strengths – your competitor's strengths are a threat to your company 2.Weaknesses – opportunities for your company 3.Opportunities – threats to your company 4.Threats – opportunities for your company

48 Competitive Intelligence PMRS - 10 January 2002 When to Quit Patterns appear Start to see repetition Critical questions answered Budget Degree of certainty established Timeframe (1/3, 2/3 rule)

49 Competitive Intelligence PMRS - 10 January 2002 Current Awareness Services Website Watchers –Mind-it – TrackEngine – Profusion Alerts Web Clippers –WebClipping – CyberScan

50 Competitive Intelligence PMRS - 10 January 2002

51 Competitive Intelligence PMRS - 10 January 2002

52 Competitive Intelligence PMRS - 10 January 2002 Summary Direction comes from the top Use rigorous collection plan Work from templates Use the right tool Take calculated risks - This is what I think it means.


Download ppt "Competitive Intelligence PMRS - 10 January 2002 Competitive Intelligence for Internet Researchers Knowledge Navigators Competitive."

Similar presentations


Ads by Google