1. ELECTRONICS - SYSTEMS SALES : JAMES TAN
CORPORATE MARKETING ANALYST
GTE AIRFONE, USA
Based Chicago, USA
Regional Asia Pacific - Europe Support Role
Aircraft Passengers Telephone
Telecommunications / Airlines Industries
Business-to-Business Sales
DISTRICT SALES MANAGER
AMP INCORPORATED
Based Malaysia. Territory role.
Electronic connectors components
Industrial Marketing / OEM Manufacturing
SENIOR MANAGER
NEC SALES MALAYSIA
Based Malaysia. Territory role.
Telecommunications Industry /
Information Technology
Consumer Marketing /
Dealer Network Management

2. CAREER TRACK : OVERVIEW VISUAL RESUME
CORPORATE MARKETING ANALYST
GTE AIRFONE, USA
Based Chicago, USA
Regional Asia Pacific - Europe Support Role
Aircraft Passengers Telephone
Telecommunications / Airlines Industries
Business-to-Business Sales

3. GTE AIRFONE Your business doesn't stop just because you're in the air
Make calls no matter where you're flying worldwide

4. GTE AIRFONE
June 1986 to Oct 1988
CORPORATE MARKETING ANALYST, GTE AIRFONE
(Based Chicago, USA)
Aircraft Passengers Telephone
(Consumer Marketing / Technology Marketing)
Market analysis/ planning and traffic research, airline industry business-to-business sales. Satellite-cellular telecommunications for passenger airlines
air-to-ground public telephone system.
Supported deployment priorities, business proposals, coverage-revenue projections to international telecommunications companies and international commercial airlines. Supported investment proposals, marketing / technical strategy for Europe & Asia.
KEY SUCCESS
@ Airfone early commercialization in Asia and Europe on major airlines @ Category Market Leader
Airfone Inc. acquired as GTE Airfone then restructured to Verizon Airfone

5. GTE AIRFONE : PROFILE
Corporate Profile : GTE Airfone (now Verizon Airfone) installed the world’s first air-to-ground telephone system in 1984 for
airborne in-flight passenger communications. Today over 5100 aircraft (commercial & general aviation) are Airfone-equipped
Airfone provides in-flight laptop data, fax, voice-audio services and SATCOM global
satellite service to commercial airlines to keep business travelers productive while flying.
Your business doesn't stop just because you're in the air
Make calls no matter where you're flying worldwide.

6. GTE AIRFONE : TARGET BUSINESS TRAVELERS
Your business doesn't stop just because you're in the air
Make calls no matter where you're flying worldwide
FIRST AIR-TO-GROUND PASSENGER PHONE SYSTEM IN WORLD
PIONEERED USE REMOTE POLLING CREDIT CARD BILLING TECHNOLOGY (AIR-TO-GROUND)
VENTURE TECH COMPANY, ACQUIRED BY GTE, NOW VERIZON AIRFONE

7. GTE AIRFONE : BUSINESS CHALLENGE
Extending US network, building business coalition of airlines, and national- SATcom telecommunications carriers based on Airfone revenue sharing
Ocean
SatCom
Relay
Land
Terrestrial
Network

8. GTE AIRFONE : EUROPE & ASIA PACIFIC
BUILDING AN INTERNATIONAL NETWORK OF AIRLINES, LAND TELECOMMUNICATIONS AND SATELLITE SUPPLIERS
BUSINESS-TO-BUSINESS SALES, REVENUE FORECASTS & TRAFFIC ANALYSIS, INVESTMENT PROPOSALS
EUROPE TARGET NETWORK
ASIA PACIFIC TARGET NETWORK

9. DISTRICT SALES MANAGER AMP INCORPORATED
Based Malaysia. Territory role.
Career transition back to Malaysia after over eleven years in USA. Family reasons. Restarted career track.
Electronic connectors components
Industrial Marketing / OEM Manufacturing

10. AMP : ELECTRONIC INTERCONNECTION SYSTEMS

11. AMP May 1992 to Dec 1993 DISTRICT SALES MANAGER (NORTHERN REGION)
AMP INCORPORATED (Malaysia)
Electronic connectors components
(Industrial Marketing / OEM Manufacturing)
Area sales for Fortune 500 electronics interconnection multinational. Targeted key U.S., European and Japanese multinational manufacturing accounts in automotive, computer, consumer electronics, telecommunications and semiconductor industries. Managed account sales, territory strategic planning, sales force management, account planning and area field application engineering. Accounts Sony, NEC, Motorola, Alcatel, Bosch, Intel, HP, Seagate, Matsushita, Sharp, Toshiba and Solectron.
KEY SUCCESS
@ Secured new key multinational accounts. Executed industry-driven sales strategies
and account plans.
@ Switched Bosch key automotive account to localized AMP sourcing

12. AMP : INDUSTRIES AND ACCOUNT BASE
EQUIPMENT
CONSUMER ELECTRONICS /
TELECOMMUNICATIONS
AUTOMOTIVE
ELECTRONICS

13. AMP : INDUSTRIES AND ACCOUNT BASE
COMPUTERS / SEMICONDUCTORS
AMP acquired by /merged into TYCO

14. SENIOR MANAGER
NEC SALES MALAYSIA
Based Malaysia. Territory role.
Telecommunications Industry /
Information Technology
Consumer Marketing /
Dealer Network Management

15. NEC SALES MALAYSIA Jan 1994 to Dec 1994
SENIOR MANAGER, NEC SALES MALAYSIA (Malaysia)
(Consumer Marketing) Mobile phones, computers, printers, monitors
Managed Northern Region Malaysia full line product sales for NEC
Communications and Computers Divisions. (mobile phones and corporate
phone systems / PABX, laptops, PC(s), monitors and printers)
Managed NEC sales network of computer dealers / mobile phone resellers
KEY SUCCESS
@ Maintained cellphones retail leadership at 45% NEC market share,
dominant printers market share for non-laser category
@ Expanded dealer network Northern Region for NEC computer line.
Initiated NEC Technology Seminars (Microsoft-Intel-NEC) to profile
NEC corporate image.

16. NEC SALES : COMPUTER DIVISION LINE

17. NEC SALES : COMMUNICATIONS DIVISION LINE

18. NEC SALES MALAYSIA : KEY SUCCESS
TERRITORY MANAGEMENT FOR NORTHERN MALAYSIA
(AREA MARKETING DIVISION)
SALES RESPONSIBILITY FOR FULL PRODUCT LINES OF BOTH NEC COMMUNICATIONS DIVISION (MOBILE PHONES, PABX, OFFICE SYSTEMS, FAX)
AND COMPUTER DIVISION (PC, PRINTERS, MONITORS, SERVERS)
KEY SUCCESS :
ACHIEVED CONSTANT 45% to 50% MARKET SHARE FOR NORTHERN REGION NEW CELLPHONE HANDSET SALES,
MATCHING MOTOROLA WITH
COMBINED 90% MARKET SHARE
DOMINANT MARKET SHARE
IN RETAIL PRINTER
(NON-LASER) CATEGORY

19. CONSULTANT / MIGRATION TRANSITION
CONSULTANT Feb 2006 to Present *
Independent Contractor.
Business advisory and support projects for corporates and mid-size enterprises
Market entry strategies, product positioning and sales - reseller tools.
Focus on Asia and North America sectors.
Transitional Preparation :
New Zealand / Auckland Family Migration 2010
Pre-qualified for NZ Residency with 140 maximum migrant
points on job offer. Work Permit within 3-4 weeks of job offer
processed via visa specialist IMMAGINE in Auckland. 19

20. CAREER TRACK : OVERVIEW VISUAL RESUME
JAMES TAN
CORPORATE MARKETING ANALYST GTE AIRFONE start BASED CHICAGO, USA
ASIA -EUROPE ROLE
MARKETING DIRECTOR - ASIA PACIFIC CIMLINC INC start BASED CHICAGO, USA
REGIONAL ASIA ROLE
* 1992 returned home to Malaysia after 11 years in USA. Family reasons. Restarted career track.
DISTRICT SALES MANAGER AMP INC start
SENIOR MANAGER NEC SALES start SALES DIRECTOR QUEST EXPRESSIONS 1995 start
* 1997 resumed prior US software industry career track. Asia Pacific Regional Role.
MANAGING DIRECTOR ENGINEERING REGIONAL ASIA ROLE
ASIA PACIFIC REGIONAL OFFICE (Malaysia) ANIMATION INC start
MANAGING DIRECTOR SPOTFIRE INC start REGIONAL ASIA ROLE ASIA PACIFIC REGIONAL OFFICE (Malaysia)

21. SKILLSETS : CHANNEL MARKETING
DISTRIBUTOR MANAGEMENT
BUSINESS DEVELOPMENT
Ability to manage Asia and US Channel Marketing, and Europe secondarily
EXTENSIVE CHANNEL MARKETING EXPERIENCE
OVER (10) YEARS ASIA CHANNEL MARKETING
(2) YEARS EUROPE CHANNEL MARKETING
OVER (10) YEARS ASIA CHANNEL MARKETING. TERRITORY MANAGED:
Lived in USA (11) years. US-educated and US “high-tech” work experience
Familiar US product segments, channels and overall market structure
Familiar US business-corporate culture and US consumer marketing
BROAD EXPOSURE
Some Experience Europe Channel Marketing
2 YEARS

22. SKILLSETS : JAMES TAN
Tertiary Qualified < B.Sc Marketing Degree + MBA >
Sales & Sales Management background < sales focus entire career >
International distributors network experience <channel-distributors core experience>
Familiarity various nations, cultures < extensive Asia, USA exposure. 5 languages >
Willingness to travel < extensive work travel background >
• Over (10) years sales management experience in Asia technology-industrial marketing
• Focused work exposure handling Asia regional markets, OEM accounts and distributor channels
• Reseller channels focus, 8+ years channel sales / Regional Asia resellers, distributors, enterprise customers.
Leveraged product demand among large enterprises - market segments via territory channel partners
• Trained Marketer + Sales Experience. Background balancing end account sales and channels with
marketing programme creation-execution
• Heavy new business development experience, successfully evangelized new products and technologies with
minimal support infrastructure. Start-up, early build skillsets, distribution-reseller focus. Directed lean pre-sales
& post-sales technical team, coordination-leverage back end US corporate resources
• Familiarity high level business-to-business sales / business structuring, proposals. Excellent communication and
presentation skills. High-level sales presence in presentations, discussions negotiations and closing
• Team collaborative player, work independently. Work tools & Net collaborative technology savvy

23. SKILLSETS : JAMES TAN JAMES TAN
EDUCATION :
CAREER OBJECTIVE :
JAMES TAN
2 / 29A St. Stephens Avenue, Parnell, Auckland 1052, New Zealand
Age 50, Married, One Child (Saint Kentigern College)
Cell phone :