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Guide to using the roll out plans on BTWholesale.comBTWholesale.com.

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Presentation on theme: "Guide to using the roll out plans on BTWholesale.comBTWholesale.com."— Presentation transcript:

1 Guide to using the roll out plans on BTWholesale.comBTWholesale.com

2 Legal and Confidentiality Statement The information contained in this Presentation is confidential information as per your terms and conditions with British Telecommunications plc (BT). Please treat it accordingly and do not forward, republish or permit unauthorized access. The information contained in this Presentation represents BT Wholesales current thinking for the intended WBC FTTP product at the time this Presentation was developed and may be subject to change. In relation to the WBC FTTP product referred to in this Presentation which are currently under development and/or trial, BT gives no undertaking or other commitment that it will be made commercially available in the same form. Any price indications and time scales contained within this Presentation are estimates for discussion purposes only and do not constitute any contractual or other obligation. All prices/charges are shown exclusive of value added tax and any other applicable duties and taxes which will be added to invoices. BT reserves the right to make changes to the information in this Presentation at any time without further notice. Any developments carried out by CPs based on the contents of this Presentation are entirely at the CPs own risk. Note BT and BT Wholesale are trademarks of British Telecommunications plc. © British Telecommunications plc, All rights reserved. British Telecommunications plc Registered Office: 81 Newgate Street London EC1A 7AJ Registered in England no

3 Marketing Fibre Broadband As the fibre footprint continues to expand CPs are finding it increasingly important to know exactly how many of their customers and potential customers are within a fibre enabled area, this slide-deck serves as a guide for how to best accomplish this. There are a number of different scenarios in which you might wish to understand fibre availability, these are a few of the more common ones: Selling/marketing fibre broadband into your existing customer base – In this scenario a bulk check of your existing customer is probably most appropriate & will check your existing users against current availability & availability planned within the next 6 months: https://www.btwholesale.com/pages/sc/static/broadband/Community/Broadband_Community/ Coverage/Bulk_checker.html https://www.btwholesale.com/pages/sc/static/broadband/Community/Broadband_Community/ Coverage/Bulk_checker.html Defined opportunities (specific group of companies or geography) – In this scenario you may wish to refine your search by a group of exchanges or a number of different postcodes, the following slides will help you do that. Speculative marketing/selling - In this scenario you may wish to refine your search looking at future availability, again the following slides will help you do that.

4 Marketing at Exchange Level Marketing at an exchange level is a useful way of getting your message/proposition out to all customers within an enabled exchange area & could be used to encourage potential customers to contact you for you to assess whether they can have service via the Broad Band Availability Checker. Typically we see CPs sending out a generic mailer when marketing at an exchange level i.e. your exchange is/due to be fibre enabled, please contact us on XYZ number where well confirm if you can take service Its also useful for forward marketing as above with the opportunity to collect a waiting list You may wish to further refine your marketing by using the Postcode level data (see later slides) on conjunction with this exercise

5 Marketing at Exchange Level Marketing at an exchange level Go-to Latest FTTC Exchange and Cab AvailabilityLatest FTTC Exchange and Cab Availability Select the FTTC rollout update which will take you to Openreach Where and When site.Where and When Where there are 3 sets of data, see below for choices Go-to Latest FTTC Exchange and Cab AvailabilityLatest FTTC Exchange and Cab Availability Select the FTTC rollout update which will take you to Openreach Where and When site.Where and When Where there are 3 sets of data, see below for choices Exchanges already accepting orders (PDF +Excel Formats) This is the list of exchanges that are currently enabled for fibre therefore can be marketed as available for FTTC now Exchanges already accepting orders (PDF +Excel Formats) This is the list of exchanges that are currently enabled for fibre therefore can be marketed as available for FTTC now Exchanges coming soon This is the list of exchanges that are planned for future fibre enablement & have a forecasted enablement date. Therefore you can market prior to, or post the forecasted enablement dates. Exchanges coming soon This is the list of exchanges that are planned for future fibre enablement & have a forecasted enablement date. Therefore you can market prior to, or post the forecasted enablement dates. Future exchanges This is the list of exchanges that are planned for future fibre enablement but dont have a forecasted enablement date therefore can be cautiously forward marketed Future exchanges This is the list of exchanges that are planned for future fibre enablement but dont have a forecasted enablement date therefore can be cautiously forward marketed

6 Marketing at Post Code Level Marketing at an Postcode level provides a greater degree of accuracy than marketing at an exchange level as you can be far more specific about whether your customer can take service There are two routes when assessing availability at a Postcode (& cabinet level) the following slides will explain both options To ascertain postcode level information it is useful to be familiar with what the data is illustrating, the final slides explain how to interpret & use the postcode data

7 Marketing at Post Code Level (for currently enabled cabinets) This file lists all of the currently enabled cabinets in all of the currently enabled exchanges & gives a date when that cabinet was enabled e.g. Use this file to then market to premises that are live within the enabled cabinets. For further help in interpreting this data, click here? Exchange Postcode % of live lines within the postcode Exchange Cabinet Ready for service date Go-to Latest FTTC Exchange and Cab Availability, and open the fileFTTC Cab Delivery Update SummaryLatest FTTC Exchange and Cab Availability Go-to Latest FTTC Exchange and Cab Availability, and open the fileFTTC Cab Delivery Update SummaryLatest FTTC Exchange and Cab Availability Then … go to Latest FTTC Exchange and Cab Availability, and open the file PCP to Postcode ReportLatest FTTC Exchange and Cab Availability Then … go to Latest FTTC Exchange and Cab Availability, and open the file PCP to Postcode ReportLatest FTTC Exchange and Cab Availability Marketing by enabled cabinets

8 Marketing at Post Code Level (for cabinets to be enabled in the future) Go-to the Openreach Where & When and choose either the exchanges coming soon or future exchanges file.Where & When Go-to the Openreach Where & When and choose either the exchanges coming soon or future exchanges file.Where & When Then go to Latest FTTC Exchange and Cab Availability, and open the file PCP to Postcode Report Latest FTTC Exchange and Cab Availability Then go to Latest FTTC Exchange and Cab Availability, and open the file PCP to Postcode Report Latest FTTC Exchange and Cab Availability Forwarding Postcode Marketing Exchanges Coming Soon -Lists exchanges to be enabled within the next 6 months -Indicates forecasted Ready For Service date -Identifies if this is FTTC and/or FTTP deployment Future Exchanges -Lists exchanges to be enabled later than 6 months -Indicates forecasted Ready For Service date -Identifies if this is FTTC and/or FTTP deployment Knowing your intended exchange and RFS date, you can use the PCP to postcode to identify which cabinets and postcodes will be fibre enabled in the future Once you have determined which of the future exchanges you wish to market (and note its RFS date) you can then use the PCP to postcode report to ascertain which of the cabinets & postcodes within that exchange will be enabled for fibre & then forward market from the exchange RFS date For further help in interpreting this data, click here?

9 How to use the Postcode & PCP sheet Postcodes do not match PCPs (cabinets) and a single cabinet could serve multiple postcodes in full or part i.e. a single cabinet (cab 1) could serve 100% of postcode RM12 1AA but only 20% of postcode RM12 1AB with the remaining 80% of postcode RM12 1AB being served by another cabinet(s) (i.e. cab 5) The postcode sheet doesnt show RFS availability but can be used in conjunction with the current exchange data & cabinet data to determine current RFS availability or with future exchange RFS dates to derive a tentative RFS date

10 How to use the PCP to postcode report Latest FTTC Exchange and Cab Availability Exchange (1141) Code Exchange Name A postcode served by this cabinet (63) This is the PCP (cabinet) number (cabinet 63) This is the PCP (cabinet) number (cabinet 63) Not used/not meaningful This is the % of lines in this postcode served by this cabinet, so in this example 52%, the remaining 48% will be served by a different cabinet(s) Phase deployed Key: YES = Part of scheduled deployment NO = Removed or Deferred from Scheduled Deployment Blanks = Not part of a phase / untargeted cabinet Key: YES = Part of scheduled deployment NO = Removed or Deferred from Scheduled Deployment Blanks = Not part of a phase / untargeted cabinet Indicates whether cab is FTTC or FTTP enabled SAU_IDNamePostcodeSAU_NODE_ID Exchange Only Flag Percent Lines UpliftPhaseDeployed FTTC or FTTP CLNEWNEW CROSSSE15 2BU{CLNEW}{p63}052%2.674bYesFTTC Not used/not meaningful

11 How to use the PCP to postcode report Latest FTTC Exchange and Cab Availability SAU_IDNamePostcodeSAU_NODE_ID Exchange Only Flag Percent Lines UpliftPhaseDeployed FTTC or FTTP SMAIABINGDONOX14 2BL{SMAI}{p1}0100%3.655aYesFTTC SMAIABINGDONOX14 2BH{SMAI}{p1}0100%3.655aYesFTTC SMAIABINGDONOX14 2BB{SMAI}{p1}060%3.655aYesFTTC SMAIABINGDONOX14 2BB{SMAI}{p5}039%4.635aYesFTTC So in this example we show: The exchange is Abingdon A sample of 3 different postcodes The Cabinet is 1 The cabinets are enabled for FTTC & where enabled in phase 5a Of the 3 postcodes that are served by this cabinet: 2 of the 3 postcodes have 100% coverage, i.e. all telephone lines in OX14 2BL are served by cabinet 1 However 1 of the 3 (OX14 2BB) is split between cabinets 1 & 5, meaning 60% of all telephone lines in OX14 2BB are served by cabinet 1 BUT 39% of all telephone lines in OX14 2BB are served by cabinet 5. Fortunately both of these cabinets are enabled for FTTC however there will be some instances where this isnt the case which will obviously make marketing at postcode level less accurate. It should be noted that % will not always = 100%, as such the % should be used as an indication only


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