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Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction involved
Cold Media Prominent during the Electric Age Referred to as low definition Audience must participate to complete information
Hot Media State of being filled with information A lot of information is given Ex: Photograph, Alphabet, Film, Radio
Cold Media Very little information is given Requires audience to participate to complete information Ex: Cartoon, Speech, Television, Telephone
Hot Media A photograph is clear and full of visual information and detail. As the saying goes, A picture is worth a thousand words.
Cold Media Cartoons are low definition simply because they provide low visual information. The viewer must use their imagination to fill in the blanks.
Hot Media The alphabet, when printed on paper is hot because it gives all of the information without any participation or completion by the reader.
Cold Media Speech is a cool medium because the listener must participate greatly in order to fill in much of the information that is being given.
Hot Media Film and theater overload the audience with intense audio and visual information; No participation from viewer. Pay each time for prepared space. High definition.
Cold Media Television is small, unclear, and weak to the audio and visual senses; Not overpowering. Do not need to pay every time to watch. Low definition.
Hot Media Radio is high definition. Informs listener without any need for participation; not open for debate or discussion. High quality sound.
Cold Media The telephone has low quality, minimal sound. Requires completion of information by listener. Low definition.
Marshall McLuhan Hot and Cold Media By: Ryan Paul.
Marshall McLuhan 1911 – 1980 Understanding Media (1964) "The "message" of any medium or technology is the change of scale or pace or pattern that it introduces.
Sam Jones Interpretation A Visual Media: Cold Hot &
Marshall McLuhan Anne Surber MAT 103 = Extending one single sense in high definition sense in high definition Inviting participation Inviting participation.
Mass Media and Society Chapter 1 Discussion. Role of Media?
Understanding Media With Janine, Kelly, Cher and Min.
Marshall McLuhan’s Understanding Media: The Extensions of Man Chapters 2-3.
Week 9 ELITE. Listening Practice In your free time, watch English cartoons and less complicated television shows to practice your listening skills Do.
Understanding Media Key quotations from McLuhan. The Medium is the Message The medium is the message: “This is merely to say that the personal and social.
Technological Determinism of Marshall McLuhan From Chapter 26 in Em Griffin, A First Look at Communication Theory, 1994.
Bonus Chapter Arens|Schaefer|Weigold. Learning Objectives Specify key responsibilities in managing ad production Review the processes for producing print.
Media Arts Becoming an Intelligent & Critical Consumer of Information & Entertainment.
McLuhan, Chapters 2-3. Hot Media “A hot medium is one that extends one single sense in ‘high definition.’ High definition is the state of being well filled.
Entertainment Information Likeness about media vehicles make consumer go beyond economic constraints create strong loyalty. Loyalty with the media.
Marshall McLuhan Technological Determinism. McLuhan’s Vision We are entering an electronic age Electronic Media alter the way people Think Feel.
Prepared by the teacher of English Ayedinova E.U..
Chapter Nine Broadcast Media. Prentice Hall, © Broadcast media can be defined as: a) Radio programming that is divided into dayparts b) Only the.
PRAKRUTI JANI 9407 BROADCAST JOURNALISM. WRITING FOR RADIO.
Media Literacy. Purpose To gain an understanding for the role that media plays in our lives To be able to analyze various forms of media text To make.
Copywriting and Design. Advertising Writing Style Copy should be as simple as possible Should have a clear focus and try to convey only one selling point.
Media Journal What does Marshall McLuhan mean when he says that “the medium is the message”?
1 Chapter 16 Speeches to Inform “Obviously, a man’s judgment cannot be better than the information on which he has based it.” – Arthur Hays Sultzberger,
Hot and Cold Media By Donnie Chase “In her own sweet world Populated by dolls and clowns and a prince and a big purple bear Lives my favorite girl. Unaware.
PRODUCTION TECHNIQUES By Ben oDonoghue. THE PRODUCTION PROCESS The production process refers to the stages or phases that are required to complete a film,
Marshall McLuhan LCC 2700: Intro to Computational Media.
UKPAC Press and Publicity. PRESS AND PUBLICITY UKPAC.
PROMOTION JOE CHOU. WHAT IS PROMOTION? Promotion is communicating a product or service to consumers. Promotion is an element in the marketing mix. Communication.
Visual Rhetoric Presentation By: Anne Kauffman.
© 2012 Arabotz Media Confidential & Proprietary A Bit About Audio Description Kelly Kaelin
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Copywriting.
Brief History of Mass Media Chapter 5. Evolution of Mass Media over nearly 170 years The age of Print The pre-Cinema Period Arrival of Cinema.
Name the things you see on the screen SEE And REMEMBER.
Chapter 6 describes the origin and growth of the media, assess their objectivity, and examine their influence on politics.
Visual Aids. I. Facts about Visual/Audio Aids A. Research states that we pay 25 times as much attention to visual information as we do to audio information.
7/26/10 The Power of Film, Video and TV in the Classroom.
Let’s get started.... An informative speech communicates knowledge and understanding about a process, an event, a person or place, an object, or a concept.
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Media Introduction. In the past, the 3R’s of Education were: Reading wRiting aRithmetic Now there is a fourth R: aRt.
Project : «Mass Media» by: Mamedova Elvira, Ponomareva Tatyana, Holohon Anastasya The teacher: Salnikova I. A.
INTERVIEWING AND SCRIPT WRITING. Why is the interview important? This is where you get the background information and sound bites to use during your.
Setting the Tone: Journal Writing Describe in detail the following picture. Use exact adjectives.
6 Factors that drive consumer purchase Income and price – ex. Ikea (affordable) Status – ex. BMW or Rolex watch Current Trends – ex. skateboarding Customs.
Media How does it REALLY influence you???. Media Definition Media is a word that covers all the ways we receive print and non-print information. Another.
Lesson 7 Chapters 9 and 10 Audio, Visual, and Digital Technologies in Teaching.
1. What is the definition of claim? 2. A statement that anticipates/refutes opposing views is a what? 3. Repetition is the same word used more than once.
Welcome to Multimedia! “Multimedia is for people who gladly take up new challenges and are unafraid of learning curves and intensely creative work.”
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