Presentation on theme: "City of Alamosa Customer Satisfaction & Residents Priorities Survey By: Dr. Melissa L. Freeman Assistant Professor Adams State College."— Presentation transcript:
City of Alamosa Customer Satisfaction & Residents Priorities Survey By: Dr. Melissa L. Freeman Assistant Professor Adams State College
Description Future planning Resident priorities Resident satisfaction with city services Survey of registered voters in the city Survey developed in consultation with members of Council and the City Manager
Methodology Telephone survey Cost efficiencies Time efficiencies Conducive to brief, straightforward data collection High response rate Margin of error +/- 5% Four of five interviewers were bilingual
MethodologySample According to Suskie (1996) a sample size of 400 is sufficient to ensure +/-5% margin of error. In social science research and political polls, 5% is an acceptable margin.
Sample Size Formula
Limitations Population of interestregistered voters Missing telephone numbers Invalid telephone numbers Voters not required to provide or update telephone numbers Younger voters and cell phones Some households may not have a telephone
ResultsSatisfaction Recycling ServicesOpen-ended Results Improvement of Services in 3 ways Recycle class, other materials Curbside pickup Clean up the recycling center located on Ross Avenue.
ResultsSatisfaction Initial reaction was a laugh Residents were especially satisfied with the way in which the city handled the water emergency last spring Suggestions for improvement Lower the chlorine levels
ResultsSatisfaction Recreation Programs and Facilities Comments to offer more adult programming aside from sports Cooking Recreation center (walking track) is not disability friendly Elevator Difficulty getting to the recreation center Location
High level of satisfaction Knowledge 56% Responsiveness 58% Courtesy 69% Overall impression 64% Large number of neutrals Dependent upon which department being rated Worthwhile to explore individual departmental employees
ResultsRecreational Facilities & Opportunities
Public swimming pool most important item to citizens 55% ranked as 1 13% ranked as 2 12% ranked as 3 Thus, 80% of respondents indicated the importance of a public swimming pool Awful our kids do not have a public swimming pool to go to in the summer An entire generation of Alamosa children will never learn to swim Children need something to do
Likelihood to support a property tax, sales tax or user fee for a new public swimming pool. Overwhelmingly agreeable to all three User fee (63% very likely and 21% somewhat likely) = 84% Sales tax (40% very likely & 19% somewhat likely) = 59% Property tax (32% very likely & 22% somewhat likely) = 54%
ResultsLand Use and Management & the Alamosa Ranch
More than one-half of respondents (53%) were not familiar with the Alamosa Ranch Of the 23.5% who indicated somewhat familiar they werent familiar enough to answer certain questions Results of what to do with the Ranch should be interpreted with caution due to the limited number of respondents
ResultsLand Use and Management & the Alamosa Ranch Of the 47% who indicated knowledge about the ranch A majority wanted the ranch to be left alone as open space 43% most important and 23% second most important Recreational Opportunities 20-45% Educational Opportunities 10-45% Little support for economic development
ResultsLand Use and Management & the Alamosa Ranch Respondents were not willing to support any taxes relevant to the ranch, regardless of what was planned for it.
Open-ended Question Citizens had a lot to say Appreciated the opportunity to provide feedback should do this more often Need more in-depth questions related to specific issues in the citizen satisfaction section Deer population is a problem Issues with police responsiveness Issues related to ADAcrosswalks, recreation center, library, sidewalks Roads need repair Support of economic development in the citydowntown not the ranch Many felt that, overall, the city is doing a fairly good job