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Harry Bott. Agenda What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic.

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Presentation on theme: "Harry Bott. Agenda What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic."— Presentation transcript:

1 Harry Bott

2 Agenda What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic numbers Conclusion

3 What is telephone tracking?

4 Why telephone track? Why monitor telephone calls? – Media effectiveness – Operational effectiveness (missed calls, call frequency) – Listening to calls. Training and development Understand a vital customer touch point RoI!

5 Telephone tracking in action DEMONSTRATION username: callreco password: reccal29

6 Getting more sophisticated Use different number types for different services:- – Geographic numbers for local service – Freefone / non geographic for national sales Call recording to monitor conversion rates Call whisper to preannounce calls – Multi brand strategy Sophisticated call routing

7 Google analytics and Dynamic numbers

8 Conclusion The telephone is your primary method of communication – Do you telephone train your staff on telephone etiquette? – Are you monitoring your effectiveness to leads you generate? – Use the telephone tracking to gain a vital external view of your business.

9 And finally – Mediahawk are running a free 6 week trial for a call recorded trackable number Go to our web site:- – Follow the link from the home page, – Fill in the from – We will set you up and you are now tracking your calls


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