2 Sanmarg, ‘the righteous path’ has adhered to its name and the principles of the founder. Sanmarg, established in 1946 to promote humanity & righteousness.Sanmarg, today through its unbiased & straight-forward journalism has inched its way to the top defying all impediments.Sanmarg, believes in Reader First & Reader Always.
3 Where are we today?Q1 2010Q1 2011% GrowthAny Bengali Daily102309667-5.50 %Any English Daily156315941.98 %Any Hindi Daily6737369.36%Sanmarg45550210.33 %In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market…Source: IRS Q1 2011
4 HighlightsToday, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000.Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty.AIR: 510, TR 1326.Readership in West Bengal:AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.Readership in the top decision making age group of 20 years to 39 years:AIR: 250, TR: 658.
5 Our Performance across Income Groups SanmargTOI - KolkataTelegraphStatesmanABPBartamanSample25650993016928271123Est. Individuals (000s)502630103519960482926MHI% of Total ReadershipUpto Rs.500-0.20.3Rs.501 to Rs.10001.42.4Rs.1001 to Rs.15000.50.62.73.2Rs.1501 to Rs.20001.11.9911.9Rs.2001 to Rs.30006.71.712.412.3Rs.3001 to Rs.400015.94.94.20.913.214.5Rs.4001 to Rs.50005.66.57.810.1Rs.5001 to Rs.600012.06.27.67.49.1Rs.6001 to Rs.800015.322.214.171.124Rs.8001 to Rs.1000016.117.618.510.79.6Rs to Rs.120005.87.34.43.73.8Rs to Rs.150005.49.37.512.65.5Rs to Rs.200004.88.39.5Rs to Rs.300004.08.614.3Rs to Rs.400002.56.96.82.81.5Rs to Rs.6000045.94.31Rs to Rs.80000*Rs to Rs0.1Rs3.4
6 Today we help numerous ‘big brands’ carry their messages to the consumer … A few examples…
13 Digital Our website www.sanmarg.in is live and updated daily We intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providersOur long term intent is to offer advertisers a combined package for the daily and the netOnce re-vamped we will offer a gamut of e-commerce activities
14 EventsEstablished in 2004In a short while it has already established a niche for itself and today has already established two properties:Ram Avtar Gupta Prathibha PuraskarAparajita Awards ~ A FICCI-Flo initiativeWorking on Kolkata’s first ‘designer hunt programme’ with Sawansukha JewellersCompanies such as Titan and the Future Group currently working on projects at Kolkata with us …
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