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© 2011 Sanmarg Pvt. Limited S ANMARG, the righteous path has adhered to its name and the principles of the founder. S ANMARG, established in 1946 to promote.

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Presentation on theme: "© 2011 Sanmarg Pvt. Limited S ANMARG, the righteous path has adhered to its name and the principles of the founder. S ANMARG, established in 1946 to promote."— Presentation transcript:

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2 © 2011 Sanmarg Pvt. Limited S ANMARG, the righteous path has adhered to its name and the principles of the founder. S ANMARG, established in 1946 to promote humanity & righteousness. S ANMARG, today through its unbiased & straight-forward journalism has inched its way to the top defying all impediments. S ANMARG, believes in Reader First & Reader Always.

3 © 2011 Sanmarg Pvt. Limited Q1 2010Q1 2011% Growth Any Bengali Daily % Any English Daily % Any Hindi Daily % S ANMARG % In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market… Source: IRS Q Where are we today?

4 © 2011 Sanmarg Pvt. Limited Highlights Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000. Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty. AIR: 510, TR Readership in West Bengal: AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2. Readership in the top decision making age group of 20 years to 39 years: AIR: 250, TR: 658.

5 © 2011 Sanmarg Pvt. Limited Our Performance across Income Groups

6 © 2011 Sanmarg Pvt. Limited Today we help numerous big brands carry their messages to the consumer … A few examples…

7 © 2011 Sanmarg Pvt. Limited

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9 Keeping our readers informed… Monday ~ Disha ~ Career and Education Tuesday ~ Dhram Sanskiti ~ Short stories on mythology & religion Wednesday ~ Manoranjan ~ Stories for Children Thursday ~ Sanjivini ~ Healthcare and hygine Friday ~ Raag rang ~ Bollywood, Tollywood and Hollywood Saturday ~ Citilife ~ Happenings in Kolkata Sunday ~ Ravivarya ~ Sunday pull out across varied topic.

10 © 2011 Sanmarg Pvt. Limited

11 Sanmarg today Making forays to become a 360 degree communication powerhouse in the east…

12 © 2011 Sanmarg Pvt. Limited P UBLICATIONS Dailies Books & Periodicals D IGITAL Web news Content downloads E-commerce E VENTS Brand Activation Activity Events Brand Property Management

13 © 2011 Sanmarg Pvt. Limited Digital Our website is live and updated dailywww.sanmarg.in We intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providers Our long term intent is to offer advertisers a combined package for the daily and the net Once re-vamped we will offer a gamut of e-commerce activities

14 © 2011 Sanmarg Pvt. Limited Events Established in 2004 In a short while it has already established a niche for itself and today has already established two properties: Ram Avtar Gupta Prathibha Puraskar Aparajita Awards ~ A FICCI-Flo initiative Working on Kolkatas first designer hunt programme with Sawansukha Jewellers Companies such as Titan and the Future Group currently working on projects at Kolkata with us …

15 © 2011 Sanmarg Pvt. Limited

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