Presentation on theme: "Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management."— Presentation transcript:
Where to find information…
What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management Corporate Sponsorship PESTLE Analysis SWOT Analysis Industry Analysis - where to find reports 2
Strategic planning is an essential process for every business. A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer). It defines the goals for the business, what the business will do and how it will do it.
A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy. It outlines the business, its objectives, strategies, target market and financial forecasts. 5
Business Plan Template 6
7 Business Plan Template
A Marketing Plan is a component of a Business Plan. It outlines your marketing strategies to attract new clients and keep existing ones. It involves an in-depth industry analysis.
The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management. By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs. A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc.
Sponsorship is defined as an investment which yields a commercial return for the sponsor. A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals. This document is closely linked to the marketing strategy. 14
A tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors: Political: e.g. government policies Economic: e.g. home/overseas economy situation & trends Social: e.g. lifestyle trends Technological: e.g. technological advances Legal: e.g. current/future legislation Environmental: e.g. environmental legislation 17
A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way. Internal factors are strengths and weaknesses and external factors are opportunities or threats. It can be used to help assess a proposed new purchase of a business. 22
24 Search Ebscohost for SWOT Analysis Reports
ABS > Services 27
ABS > Services > Small Business 28
29 Useful Documents…
Measures of Australias Progress
2012 Year Book Australia 31
a Glance: Economy / Industry 33
Western Australia at a Glance 34
Nielsen Australia: Market Research Company -News & Reports- 36
IBISWorld: Market Research Company 37
Australian Trade Commission: Austrade 39
Benchmark Report This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators.
41 Finally, Library Books on Business Plans - for background information Call Number: