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By Karrie Y. Cox MLIS student LIBR 282-01 Fall 2010.

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Presentation on theme: "By Karrie Y. Cox MLIS student LIBR 282-01 Fall 2010."— Presentation transcript:

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2 By Karrie Y. Cox MLIS student LIBR Fall 2010

3 Whats your CI project? The company I chose for my CI project is Discovery Education (aka Discovery Education/ United Streaming), a subsidiary of Discovery Communications, LLC. Video on demand (VOD) aka videostreaming is a hot item in the 21 st century, not only for home use, but for education as well. Picture courtesy of Discovery Communications

4 So, what is Discovery education? An online video-on-demand service that produces and distributes high-quality digital resources in easy-to-use formats in all core-curricular subject areas, for kindergarten through twelfth grade. Discovery Education streaming Demo Click video to start. Picture courtesy of Discovery Education Discovery Education provides engaging digital resources to schools and homes with the goal of making educators more effective, increasing student achievement, and connecting classrooms and families to a world of learning. Discovery Education is committed to creating scientifically proven, standards-based digital resources for teachers, students, and parents that make a positive impact on student learning. Through solutions like Discovery Education streaming, Discovery Education Science, Discovery Education Health and more. Discovery Education is a subsidiary of Discovery Communications, LLC. The leader in digital video-based learning, Information retrieved from Discovery Education (http://www.discoveryeducation.com )http://www.discoveryeducation.com

5 Discovery Education Discovery Education Strengths are that they provide engaging educational digital media on demand that is correlated to state K-12 curriculum standards. Have the option to use media sharing, where teachers can upload educator-created content and share across schools, districts, or even nationally. They have exclusive producers. Discovery Communications provides their own subsidiary video content that includes: The Discovery Channel, The Learning Channel (TLC), Animal Planet, The Science Channel, Investigation Discovery, Military Channel, Planet Green, and Discovery Kids. In addition they have contracts with 150+ publishers contributing to video programs. Discovery Communications launched the iPad & iPod platform that supports educators in their efforts to integrate cutting-edge hardware and dynamic digital content into curricula. Discovery Education helps over one million educators and 35 million students harness the power of broadband and media to connect to a world of learning. Discovery Education streaming is used by approximately one million U.S. teachers (Discovery 2010). Discovery Education streaming Plus K-8 Building: $2,615 : 9-12 and K-12 Building: $3,095 Discovery Education streaming integrates seamlessly into any curriculum with 5,000 full-length videos segmented into 41,000 content-specific clips tied directly state and national standards. Pictures courtesy of Discovery Education Information retrieved from Discovery Education (http://www.discoveryeducation.com )http://www.discoveryeducation.com

6 Location: Discovery Communications headquarters 1 Discovery Place, Silver Spring, MD Photos courtesy of Google Maps Photo courtesy of Discovery Communications Google Maps. Retrieved from

7 Competitors According to NASDAQ (NASDAQ, 2010). the competitive information for Discovery Education Competitors, a subsidiary of Discovery Communications, LLC., their competitors are: A&E Television Networks, LLC (privately held) and NBC Universal, Inc. (privately held) Viacom Inc. (privately held) Not really for Discovery Education According to a Google search, pages similar to Discovery Education - streaming.discoveryeducation.com are: - Instructional media distributor of educational videos, libraryvideo.com Learn learn360.com CCC! Video On Demand - New Dimension Media - cccvod.com Location TypeBranch Annual Sales (Estimated) $10 to 20 million Employees (Estimated) 50 to 99 At this location 60 SIC Code274119, Multimedia (Mfrs) NAICS Code , All Other Publishers Discovery Education Div Business Information Discovery Education Div also does business as Discovery Education, The Altschul Group Corporation. (Retrieved from (NASDAQ, 2010) Pictures courtesy of websites visited

8 Learn360 is an interactive media-on-demand service for the K-12 educational market that provides educators and students the power to meet and exceed 21st century educational expectations across all curriculums. Through streaming video, audio and accompanying support materials, Content is correlated to state and national standards and 21st century learning initiatives that can be further adapted to meet the demands of local school districts and individual teacher curricula. Compatibility with Follett Destinys One Search and Moodle Information on first Competitor Learn360 McGraw-Hill An annual, customized subscription starts at around $695 for one school. Learn360 Introduction [Documentary]. Retrieved from (Retrieved from ).http://www.learn360.com/

9 So What? Learn 360 Advantages over Discovery Streaming Exclusive publishers: AETV (A&E and History), Sunburst Visual Media, NOVA, Arthur, Slim Goodbody, Scholastic audio books, Cyberchase. Agency for Instructional Technology (AIT), TV Ontario, Standard Deviants and partnership with McGraw-Hill Educations K-12 social studies program Varying bit rates: view & download options for sharper video quality Upload and Share Documents and Media: Podcasting, Videos, and Live video casting Assignment/Quiz Creation Tools, Classroom Blog tools, My Calendar for every teacher Destiny LMS and Moodle integration Largest supported document types: (Word, PDF, Excel, PowerPoint, CSV, RTF, TXT, SMART Notebook and Promethean Flipchart) 70% 0f content copyrighted present and Sustainable Price (all inclusive): $695 for one school Based on the information found on Learn360s website (http://www.learn360.com/) there are major advantage in the variety of content management tools. Based on the information I can accurately say that there are content management content resources that are definitely worth looking to improve upon.http://www.learn360.com/

10 Learn360 subscribers can add their own content and choose three formats for viewing and downloading: Flash, Windows Media and QuickTime, which enable the videos to be viewed at DVD quality. Still images are JPEG, while audio fi les are MP3 format. Teachers can also add links to their own content in any digital video or audio format. By Ken Royal April 2008, DistrictAdministraion.com Learn360 Adds Classroom Podcasting, Blogs, Quiz Creation Tools. The Journal, David Nagel, 01/23/09 Learn Enhances Digital Media Sharing. The Journal, David Nagel, 01/20/10 Learn360 has a lot of great content that is more recent. I also find that Learn360 has a very easy to use content management system where I can create playlists, slideshows, assignments and quizzes. For the price, I think Learn360 is a better choice. Classroom20.com Learn 260 vs. Discovery Streaming. By Dan Williams, August 16, 2010 Learn360 and McGraw-Hill Education Forge a Partnership to Enhance Teaching and Learning in the 21st Century Classroom. This partnership combines Learn360s media-rich assets with McGraw-Hills leading educational content to offer educators a complete package of learning tools to help address the needs of every student in the classroom. Learn360 Allocades, By Michelle Kuehler (WOODBURY, N.Y. ), April 20, 2010 Learn360 (www.learn360.com), an interactive media-on-demand service for educators, announces the development of their new Moodle Module that will allow schools using Moodle to access Learn360 content with a single log-in to their Moodle account. The single sign on feature will seamlessly connect the open source management system with Learn360s subscription-based content, giving educators a more complete and diverse learning environment. Learn360 Allocades, By Michelle Kuehler (WOODBURY, N.Y. ), April 23, 2010 Information found through a Google search on Learn360 ( website ( ), Several journal articles favor Learn360s video on demand services. Based on the information I can accurately say that there are basic content management areas that are definitely worth looking to improve upon. In addition, though not nearly mentioned enough, is the content which of course is pointing out the their specific video vendor collections available. Though Discovery Educations content is still the choice of favor, it is worth noting that this vendor has as wide a variety of quality educational content.

11 New Dimension Media: Founded in 1978, New Dimension Media, a division of Questar, Inc., has been the K-12 content leader and premier producer and distributor of original core curriculum media content for over 30 years. NDM programs have been used in over 100,000 schools nationwide. New Dimension Medias CCC! Video on Demand. CCC! is a rich content and multimedia resource for educators and students to find pathways to teaching and learning for the world of tomorrow. The CCC! library is comprised of over 2,500 titles, with hundreds of new programs added each year. NDM's catalogue has over 1,000 standards-based, original programs available to school districts, media centers, and ITV stations. CCC! VIDEO ON DEMAND 2.0, Starts at $2,995 G. Holland, Director (Holland, 2004) Pictures courtesy of CCCVOD Information on 2 nd Competitor CCC! (Retrieved from New Dimension Media CCC! Video On Demand.

12 1.Contracting vendors / producers as the National Science Foundation, Reader's Digest, A&E, Discovery Channel, Connect with Kids, National Geographic, Encyclopedia Britannica, the Phoenix Learning Group, the Agency for Instructional Television (AIT) 2.Integrated with SMART Board Interactive Whiteboards (SMART & Promethean) system features applications for integration with interactive whiteboard 3.NDM programs have been used in over 100,000 schools nationwide. 4.The new lesson planner software allows teachers to create videos, teaching materials, lesson plans and assessment components for use in the classroom, or for individual use by students. 5.Includes cutting-edge feature, Classroom LIVE! a distance learning application, and webcasting capacity for live productions by the adopting school. CCC! Classroom Live with its virtual classroom technology, coupled with iTunes and iPod integration, ensure that school is always accessible and portable," So What? CCC! Video on Demand Advantages over Discovery Streaming Picture courtesy of CCCVOD Based on the information found on CCC!s website (http:// /) there are major advantage in the variety of content management tools. Based on the information I can accurately say that there are basic content management functionality that is definitely worth looking to improve upon.http:// / You can upload video, audio or flash files in multiple formats and they will automatically be converted to MPEG 4 files for playback. Additional features include Classroom LIVE! Distance Learning and Webcasting capabilities.

13 CCC! Video on Demand integrates with iTunes, allowing users to watch K12 core curriculum content anywhere on their iPods. District Administration, News, Articles and Community for K12 School District Management, Internet Winners, by Odvard Egil Dyrli. February 2008 Classroom LIVE videoconferencing is an exciting and innovative feature of the New Dimension Media's CCC! That creates a virtual classroom featuring live video of the instructor's synchronized presentations, and ad hoc classroom resource materials that can keep teachers and homebound students connected. District Administration, News, Articles and Community for K12 School District Management, Videoconferencing Products and Services By Ken Royal February 2008 New Dimension Media (NDM) is taking its streaming educational video service to the cloud. The service, CCC! Core Curriculum Content, previously required installation of a dedicated server, but through the new Internet-only version, K-12 schools can access all of the same programming without on-premises installation. The Journal, New Dimension Launches Hosted Streaming Service by David Nagel, 09/15/10 Information found through a Google search on New Dimension Medias CCC! Video on Demand ( website ( ), Several journal articles favor CCC! Video on demand services. Based on the information I can accurately say that there are basic content management areas that are definitely worth looking to improve upon. In addition, though not nearly mentioned enough, is the content which of course is pointing out the their specific video vendor collections available. Though Discovery Educations content is still the choice of favor, it is worth noting that this vendor has as wide a variety of quality educational content.

14 $2,500/yr/school Library Video Company, owner of Schlessinger Media, the leading publisher of educational video to schools in the U.S., acquired SAFARI Video Networks, the industrys foremost Video-On- Demand authority. The convergence of the finest educational video content and the best in digital video networking resulted in SAFARI Montage, a product that has forever changed visual instruction in many of the country's school districts. Pictures courtesy of Safari Montage A. Schlessinger, Director. (2005) (Retrieved from Safari Montages website Information on 3 rd Competitor Safari Montage

15 NEW! 4.0 – Allows users to freeze a video and use their whiteboard tools to annotate over the image. Promethean Flipchart, SMART Notebook or other interactive whiteboard files can be uploaded through SAFARI Montage Creation Station® and shared with teachers throughout the district. This high-performance, IP-based video conferencing system utilizes a server, the district's private WAN and the public Internet to facilitate one-to-one or one-to-many group sessions. (Includes a SAFARI Montage server.) SAFARI Montage Creation Station ® enables uploads and storage of newly created recorded digital video; and permits administrators or teachers to meta-tag and apply DRM to content. So What? Safari Montage Advantages over Discovery Streaming Based on the information found on Safari Montages website (http://www.safarimontage.com ) there are major advantage in the variety of content management tools. Based on this information I can accurately say that there are basic content management functionality that is definitely worth looking to improve upon.

16 Digital content creator SAFARI Montage (www.safarimontage.com) is working with BenQ to deliver a library of content, and expects to release it in mid The Journal, 3D Goes to School, by Sara Stroud. 04/12/10 The latest 4.0 release includes support for whiteboard integration, additional file types, a variable speed playback option, and new playlist and system administration tools. The Journal, 2 California Districts Bring Digital Media to the Classroom, by Evan Tassistro, 06/14/10 "SAFARI Montage Live! Removes the high levels of training and excessive costs required to deploy videoconferencing at a distance and at the same time provides simple, interactive functionality," … DistrictAdministration.com Videoconferencing Products and Services, By Ken Royal, June 2008 Video content can be watched: Windows Media: 100K | 250K | 400K and QuickTime: 250K. Now that makes the comparison Apples to Oranges. Classroom20.com, Discovery Streaming vs. Safari Montage. By Shawn Wheeler, August 31, 2010 Information found through a Google search on Safari Montage ( website ( ), Several journal articles favor Safari Montages video on demand services. Based on the information I can accurately say that there are basic content management areas that are definitely worth looking to improve upon. In addition, though not nearly mentioned enough, is the content which of course is pointing out the their specific video vendor collections available. Though Discovery Educations content is still the choice of favor, it is worth noting that this vendor has as wide a variety of quality educational content.

17 Frontline news found through a Google search on Discovery Education, then going to educational journals, The Journal.com, DistrictAdministration.com, Discovery Education website and Classrom20.com. Results worth noting are: Discovery is very agile with their ability to quickly get new content online is great, the issue with bandwidth to bring their content into the district is still an issue. Classroom20.com, Classroom20.com, Discovery Streaming vs. Safari Montage. By Shawn Wheeler, August 31, 2010 We have had both Discovery and Safari Montage in our district. We started out with Discovery, and while we thought the content was solid, we struggled endlessly with delivery over the Internet, even though we had fairly high bandwidth coming in to the district. It was never dependable and our teachers were quite frustrated. Classroom20.com Discovery Streaming vs. Safari Montage. By Brandon Holt, September 1, 2010 Many on our staff have used Discovery in other districts and would agree that while Discovery has some great content, it lacks the management features, delivery system and content options that Safari provides. Classroom20.com Discovery Streaming vs. Safari Montage. By Aaron Gaskell, September 1, 2010 We have used Safari Montage for about 5 years in our district. We like it very much. We also checked into Discovery when we first were looking for streaming video, but at the time decided Montage better met our needs for variety and cost. Classroom20.com Discovery Streaming vs. Safari Montage. By H. Nelson, September 1, 2010 I use DE Streaming at school (United Streaming) and it is ok. Pros - Lots of topics, downloadable content, videos can be viewed in sections or in full, some have teacher guides. Cons - Videos are often a little on the older side, quality is not great for me, for every good video there is two or three bad ones. Classroom20.com, Learn 360 vs.Discovery Streaming. By Jonathan Wylie, August 13, 2010 I found that while DE may have more content, and their videos tend to be older. Classroom20.com Learn 260 vs.Discovery Streaming. By Dan Williams, August 16, 2010 Discovery Streaming (formally United Streaming) has been raising their rates dramatically ever since they were bought out by Discovery Education a few years back. Classroom20.com, San Luis Coastal EdTech Blog, Discovery Streaming vs. Learn360 by E. Jarvis, February 19, 2009

18 After competing competitive intelligence research for Discovery Education I can say with 95% accuracy their weaknesses are: Pricing structure: significant increase in the cost of leasing the Discovery Education streaming database. Bandwidth issues. Video quality issues (grainy view). Cant upload own videos. Lacks the management features. No podcast or live video features. Restricted on document type uploads. Videos are often a little on the older side: 50% of content has a copyright date 2000 or newer. District server price is $6,500+ higher then the three leading competitors Each add on product increases the cost

19 Recommendations I can say with 90% accuracy that it would be to the advantage of Discovery Education to: reduce pricing structure and add on application prices. If not, sales will continue to fall, especially in these strict budgeting times. improve the functionality of the overall video on demand system by improving quality and adding additional features. include new features for more file format uploading options. Include podcasting and Live presentation productions for no additional cost.

20 Summary Discovery Education is definitely the dominate player in the K-12 education video streaming vendor throughout the 1990s and through During this time period Discovery Education streaming clearly saw the future of digital video on demand and gobbled up the K-12 educational market ahead of its competitors. Then curiously, remained focus on its video on demand streaming content, while the competitors with their own superior content took the lead with developing a wider variety of options with in their content management functions for the K-12 market. Safari Montage, New Dimension Medias CCC! And Learn360 have turned (won over) 25% of the educational K-12 market. With the competitive intelligence provided it is apparent that your competitors looked for change in structural drivers. Your competitors have been most successful at anticipating the horizon of not only producers and suppliers of streaming media, but with content management needs and demand. They have led the way in expanding digital content management options to meet existing and future needs of educators. Discovery Education is still the number one preferred video on demand vendor with the reputation they have built up; competitors are encroaching in on your target market. The vendor matching yearly sales is New Dimension Media (CCC! Video on demand). The other competitors have strong market growth potential just with the content management options that are available. It is also important to note that there is 25% of the K-12 video on demand market that happens to think other video on demand vendors are worth investing their school funds with. Even though Discovery Education is still the number one preferred video on demand vendor, it would be worth acting upon what their competitors have already achieved with content management tools and options. In addition, it would be advisable to improve video quality that is becoming the most noticeable problem. The other of concern is cost for video on demand service; you can see that the competitors are even acting upon this issue by providing video on demand services for a lot less then what Discovery Education is. This is something worth noting in these difficult budgeting times with the target market. Unless changes are made, it will become apparent that the financial outlook will start a downward slope due to current customer market changing video on demand service; your competitors are knocking on your door!

21 References 3M Young Scientist Challenge is the premier National Science Competition for students in the 5th-8th grade.. (n.d.). The Discovery Education 3M Young Scientist Challenge is the premier National Science Competition for students in the 5th-8th grade.. Retrieved November 24, 2010, from AIM Education, Inc.. (2010). Learn360 Brochure. Learn360_Brochure (5).pdf. Retrieved October 12, 2010, from American Consumer News. (2010). Barrington Analysts Downgrade Discovery Communications (NASDAQ: DISCA) : American Banking News. American Banking News. Retrieved November 7, 2010, from Burchard, B. (2010, May 14). Message from Alabama Public Television. Allusers Message from Alabama Public Television. Retrieved November 1, 2010, from mail.elmore.k12.al.us/pipermail/allusers/2010-May/ html Brisco, S. (2007, January 2). Streaming Video Offers Ease and Flexibility. School Library Journal. Retrieved November 26, 2010, from Brucker, V. (Director). (2009). Learn360 Introduction [Documentary]. United States: You Tube. CCC! Video on Demand. (2005, April 1). New Dimension Media CCC! Video On Demand. Retrieved November 24, 2010, from Discovery Communications. (2010). Discovery Communications. Retrieved October 7, 2010, from

22 Discovery Communications, LLC. (2010, January 1). Welcome to Discovery Education. Welcome to Discovery Education. Retrieved November 27, 2010, from Discovery Communications, LLC. (2008, January 1). Discovery Educator Network Blog. California. Retrieved November 21, 2010, from blog.discoveryeducation.com/blog/category/California/ Discovery Communications, LLC (2010). Discovery Education Advances STEM Education with New Partner Program. Globe a quarterly newsletter from Discovery Communication, Volume 3 (Number 2), 5. Retrieved October 25, 2010, from Discovery Communications, LLC (2010). Discovery Education Introduces U.S. Geography App for iPhone and iPod touch. Globe a quarterly newsletter from Discovery Communication, Volume 3(Number 2), 5. Retrieved October 25, 2010, from Discovery Communications, LLC (2010). Discovery Education Concludes 11th Annual Young Scientist Challenge. Globe a quarterly newsletter from Discovery Communication, Volume 3(Number 3), 10. Retrieved November 2, 2010, from Discovery Communications, LLC (2010). Discovery Education introduces video content for the iPad. Globe a quarterly newsletter from Discovery Communication, Volume 3 (Number 3), p. 5. Retrieved November 21, 2010, from ir.net/External.File?item=UGFyZW50SUQ9Mzc3Mjc2fENoaWxkSUQ9Mzc2MDg3fFR5cGU9MQ==&t=1 References continued

23 Discovery Education. (2010, October 7). DEN Blog Network. DEN Blog Network. Retrieved October 7, 2010, from Discovery Education Blog. (2010, October 7). Discovery Educator Network - A Community of Educators. Discovery Educator Network - A Community of Educators. Retrieved October 7, 2010, from Discovery Education Div (The Altschul Group Corporation) - Evanston, Illinois (IL) | Company Profile. (2010, October 10). Company Profiles & Company Information on Manta. Retrieved November 28, 2010, from Discovery Education streaming Demo. (2008, September 10). Welcome to Discovery Education. Retrieved November 28, 2010, from Dyrli, O. E. (2008, February 1). Internet Winners. District Administration, News, Articles and Community for K12 School District Management. Retrieved November 26, 2010, from Gaskell, A. (2010, September 1). Discovery Streaming vs. Safari Montage - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from

24 References continued Google. (2010, November 27). CCCVOD.COM - Google Search. Google. Retrieved November 27, 2010, from &aqi=p-p3g7&aql=&oq=cc&gs_rfai &aqi=p-p3g7&aql=&oq=cc&gs_rfai Google. (2010, November 27). Discovery Education - Google Search. Google. Retrieved November 27, 2010, from &aq=f&aqi=g10&aql=&oq=&gs_rfai= &aq=f&aqi=g10&aql=&oq=&gs_rfai Google. (2010, November 27). Learn360 - Google Search. Google. Retrieved November 27, 2010, from Google. (2010, November 27). Safari Montage - Google Search. Google. Retrieved November 27, 2010, from qi=g4g-c1g5&aql=&oq=&gs_rfai=&fp=b476d6d78058c141 qi=g4g-c1g5&aql=&oq=&gs_rfai=&fp=b476d6d78058c141 Google Maps. (2010, November 19). Discovery Education Division 1 Discovery Place. Google Maps. Retrieved November 19, 2010, from Holland, G. (Director). (2004). CCC! Video on Demand [Documentary]. United States: New Dimension Media. Holt, B. (2010, September 1). Discovery Streaming vs. Safari Montage - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from

25 References continued Jarvis, E. (2009, February 19). Discovery Streaming vs. Learn360. Jarvis EdTech. Retrieved November 26, 2010, from Kuehler, Michelle. (April 23, 2010). Learn 360 Accolades. Learn 360 testimonials. Retrieved November 11, 2010, from Learn360 - Content. (2010). Learn360 - Learn360 Content. Retrieved November 6, 2010, from Learn360 - Homepage. (2010). Learn360 - Homepage. Retrieved November 6, 2010, from Learn360. (2010). Learn360 Moodle Module. LEARN360_Moodle_Setup_Guide.pdf. Retrieved October 15, 2010, from Learn360. (2010). My Blog Guide. My_Blog_Guide.pdf. Retrieved October 15, 2010, from Learn360. (2010). My Media Guide. My_Media_Guide.pdf. Retrieved October 15, 2010, from Manta.com. (2010, October 10). Discovery Education Div (The Altschul Group Corporation) - Evanston, Illinois (IL) | Company Profile. Company Profiles & Company Information on Manta. Retrieved November 28, 2010, from

26 References continued Nagel, D. (2009, January 23). Learn360 Adds Classroom Podcasting, Blogs, Quiz Creation Tools -- THE Journal. THE Journal: Technological Horizons in Education -- THE Journal. Retrieved November 26, 2010, from tools.aspx?sc_lang=en tools.aspx?sc_lang=en Nagel, D. (2010, January 20). Learn Enhances Digital Media Sharing -- THE Journal. THE Journal: Technological Horizons in Education -- THE Journal. Retrieved November 26, 2010, from Nagel, D. (2010, September 15). New Dimension Launches Hosted Streaming Service. Streaming Media | News-- THE Journal. Retrieved November 26, 2010, from hosted-streaming-service.aspxhttp://thejournal.com/articles/2010/09/15/new-dimension-launches- hosted-streaming-service.aspx Nagel, D. "THE Journal: Technological Horizons in Education -- THE Journal." THE Journal: Technological Horizons in Education -- THE Journal. Version Media Inc., Retrieved November 7, 2010, from NASDAQ. (2010, November 7). NASDAQ Stock Market - Stock Quotes - Stock Exchange News - NASDAQ.com. Discovery Communications, Inc (DISCA) Competitors. Retrieved November 7, 2010, from Nelson, H. (2010, September 23). Discovery Streaming vs. Safari Montage - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from Quantcast Learn360.com. (2009, June 17). Quantcast - Audience Measurement, Lookalike Modeling, Audience Buying. Retrieved November 24, 2010, from

27 References continued Quantcast Discoveryeducation.com. (2009, June 17). Quantcast - Audience Measurement, Lookalike Modeling, Audience Buying. Retrieved October 7, 2010, from Royal, K. (2008, April 1). Hardware, Software and the Internet. District Administration, News, Articles and Community for K12 School District Management. Retrieved November 26, 2010, from Royal, K. (2008, April 1). Videoconferencing Products and Services. District Administration, News, Articles and Community for K12 School District Management. Retrieved November 26, 2010, from SAFARIMontage.com. (2005, January 1). SAFARIMontage.com. Retrieved November 7, 2010, from Schlessinger, A. (Director). (2005). Safari Montage [Documentary]. United States: Library Video Company. Stroud, S. (2010, February 1). The Classroom in 3D -- THE Journal. THE Journal: Technological Horizons in Education -- THE Journal. Retrieved November 26, 2010, from 3D.aspx?sc_lang=en&Page=3

28 References continued Tassistro, E. (2010, June 14). 2 California Districts Bring Digital Media to the Classroom -- THE Journal. THE Journal: Technological Horizons in Education -- THE Journal. Retrieved November 26, 2010, from Wheeler, S. (2010, August 31). Discovery Streaming vs. Safari Montage - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from safari?commentId=649749%3AComment%3A503699http://www.classroom20.com/forum/topics/discovery-streaming-vs- safari?commentId=649749%3AComment%3A Williams, D. (2010, August 16). Learn 360 vs. Discovery Learning (United Streaming) - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from discovery?commentId=649749%3AComment%3A497782http://www.classroom20.com/forum/topics/learn-360-vs- discovery?commentId=649749%3AComment%3A Wylie, J. (2010, September 23). Learn 360 vs. Safari Montage - Classroom 2.0. Classroom 2.0. Retrieved November 26, 2010, from discovery?commentId=649749%3AComment%3A497477


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