News Conference Format Podium Who speaks? Ground rules Opening statement Speakers Questions
Preparing for a News Conference What do you want your audience to know? (YOUR MESSAGE) What questions will be asked? Location Inviting the media Pictures
Tackling the Tough Questions If the news is bad, dont dance! How will you fix it? Reporters WILL ask the tough questions! Be prepared Make a bridge When things go bad
Its a Wrap! Ending the News Conference 25 minutes TOPS Listen carefully No repeat questions Have a good exit No further questions Exits!
Never Never Land Never say, no comment Never lie Never wear sunglasses
Tips and Tricks Speakers should introduce themselves before they begin (name, spelling, title) More than 1 speaker? Consider a host Know what comments your speakers will make! Where to look when you speak!