Presentation on theme: "The Social RD : An interactive workshop For RDs How to expand the nutrition conversation online!"— Presentation transcript:
The Social RD : An interactive workshop For RDs How to expand the nutrition conversation online!
Level 2 Suggested Learning Codes: (1000) Professional skills (1020) Computer, electronic technology (1090) Media skills (1110) Risk-taking (1140) Written communication skills, publishing (6000) Education, Training, and Counseling (7000) Business and Management (7040) Consultation (7050) Customer Focus (7070) Entrepreneurship, private practice (7120) Marketing Tweet #NewDecade about this workshop Contact @nadinekf for questions@nadinekf
By the end of this workshop participants will be able to: Identify popular social media platforms & tools Discuss how social media can be used to carry out a wide range of nutrition related activities Develop a social media strategy for business or personal use
Stand Up Activity & Introductions How many use Facebook How many use Twitter How many use Blogs
If your not using social networks you are missing a captive audience
User generated content offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc… Encourage and offer a way to post feedback (rating) Ease of generating, sharing, and tagging informationsharing,
We all have a message and a target audience Social networks provide an environment to reach your audience Social media provides a platform for your message and allows others to rate and respond to it Use social media to listen…
Social Networks Facebook Twitter YouTube LinkedIn Social Media Tools Posts Tweets Videos Images
Facebook User Hear about my Facebook presence Visit my FB presence Fan/Like my FB presence Visit my website/Purchase products Share with their friends
600 million results for Facebook for Business in Google 10 million people become fans of a page each day 2 million movies on Facebook
New product releases Promotions and discounts New ways to use existing products Ask fans for innovative ideas Visual story telling Show an interview of a fan using your product in an innovative way Case Study – Fresh for Ellen
Something remarkable Give them access to a unique experience Surprise fans with something unexpected Eco friendly initiatives- feel good things How are you minimizing your organizations footprint?
Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends
Press releases: you can keep your audience up to date with your brands latest developments by posting links to your press releases. Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are already doing.airlines are already doing Post event updates: if you go to a conference or trade show, you can tweet about the latest developments.tweet about the latest developments News updates: Twitter can be a good medium to post news items of interest to your customers. Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to help during natural disasters and emergencies.Red Cross Daily schedules: musicians, politicians and other traveling acts are using Twitter to post news about their appearances, schedules, etc.politicians Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or Stumbleupon.DeliciousStumbleupon New blog posts announcements: You can post a tweet every time you update your blog. True, you can also achieve this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldnt have had access to your RSS feed. Blog widget: you can install Twitter on your blogs sidebar to show your latest tweets and give your blog a more interactive feel.install Twitter on your blogs sidebar Real estate listings: real estate agents can use Twitter to post links to new listings.use Twitter to post links to new listings Promotions: if you have a deal of the day, daily lunch special or any other recurring, time-sensitive promotion you can announce it in Twitter. Recruitment tool: many companies have filled positions with people they found through Twitter. Personal branding: by drafting a compelling personal profile, posting brief insights on topics related to your field, and by nurturing your network of followers, over time your Twitter account can turn into a strong personal branding signal.
RDs use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.
Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook
Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick Nutrition Unplugged Nutrition Blog Network twitter.com/JanetHelm LinkedIn Facebook
Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook
US Hospitals that use Social Networking tools Last Update July 24, 2010 * 762 Hospitals total * 348 YouTube Channels * 551 Facebook pages * 583 Twitter Accounts * 99 Blogs The original one-page list is at ebennett.org/hsnl-fullebennett.org/hsnl-full
Marketing and Business Development for the Fresh Produce Industry DMA Fan Page Fresh for Ellen Website YouTube Twitter Facebook
WF provides an excellent example of how to use social media Email newsletter Promote products using recipes with excellent visuals Provide customer ratings on recipes Provide account option for online shopping list, recipe box Provide Podcasts and Blog (UGC) Facebook and Twitter FacebookTwitter
Think about your audience and your message Pick your application or platform Facebook Twitter
ACT for Youth Center of Excellence: http://www.actforyouth.net/ (Practice Matters doc. attached to this email)http://www.actforyouth.net/ Kaiser Family Foundation, M2 Media: http://www.kff.org/entmedia/mh012010pkg.cfmhttp://www.kff.org/entmedia/mh012010pkg.cfm Social Media & Mobile Internet Use Among Teens and Young Adults http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report.pdf Pew Millenials: http://pewresearch.org/millennials/ Deloittes State of the Media Democracy http://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/article/eb265fbf87595210VgnVCM100000ba42f00aRCRD.htm Living and Learning with New Media: Summary of Findings from the Digital Youth Project - http://www.macfound.org/atf/cf/%7BB0386CE3-8B29-4162- 8098-E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDF Am I normal? Teenagers, sexual health and the internet -https://www.dora.dmu.ac.uk/handle/2086/1262 Teenagers Socializing Not a Bad Thing -http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1 A Nations Youth all thumbs with PCs -http://www.theage.com.au/articles/2007/04/13/1175971346787.html Sex and Tech Results from a survey of Teen and Adults – The National Campaign http://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdf Public Health Digital Brief – The National Campaign -http://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report.pdf http://pewresearch.org/millennials/ http://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/article/eb265fbf87595210VgnVCM100000ba42f00aRCRD.htmhttp://www.macfound.org/atf/cf/%7BB0386CE3-8B29-4162- 8098-E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFhttps://www.dora.dmu.ac.uk/handle/2086/1262http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1http://www.theage.com.au/articles/2007/04/13/1175971346787.htmlhttp://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdfhttp://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf An excellent article on New Media approaches for Adolescents: http://www.actforyouth.net/documents/NewMedia_Oct09pdf.pdf http://www.actforyouth.net/documents/NewMedia_Oct09pdf.pdf A few good MySpace pages: http://www.myspace.com/mysexetchttp://www.myspace.com/nycteen_mindspace http://www.myspace.com/plannedparenthood http://www.myspace.com/mysexetchttp://www.myspace.com/nycteen_mindspace http://www.myspace.com/plannedparenthood