Presentation on theme: "It will not be doubted that with reference either to individual or national welfare, agriculture is of primary importance. – President George Washington."— Presentation transcript:
It will not be doubted that with reference either to individual or national welfare, agriculture is of primary importance. – President George Washington HISTORY
The exchange of information about the agricultural and natural resources industries through effective and efficient media, such as newspapers, magazines, television, radio and the web, to reach appropriate audiences. AGRICULTURAL COMMUNICATIONS (Telg & Irani, 2012)
The field of agricultural communications stems from a need to provide the public with an understanding of the people and processes that produce food and fiber. COMMUNICATING AGRICULTURE
CULTIVATING COMMUNICATION 1700s Word of mouth communication between farmers Late 1700s Newspapers began encouraging articles on farming 1800s Agricultural magazines and journals circulated Early 1900s First agricultural journalism course taught at Iowa State University 1840s & 1850s Scientists in colleges of agriculture began writing for publications 1920s Radio becomes agricultural news medium 1940s & 1950s Television increases in popularity 1980s to 2000s Computers dramatically changed the delivery of agriculture messages
WHATS TRENDING Communicating positive messages about agriculture to consumers, lawmakers and others who impact agricultural policy makers
LETS REVIEW! 1.What is agricultural communications? 2.Where did the field of agricultural communications originate?
LETS REVIEW! 3.What types of media are used to communicate about agriculture? 4.How did farmers communicate in the 1700s?
LETS REVIEW! 5.What has dramatically changed the delivery of agricultural messages 5.What is the current focus for communicating agriculture?