< Revenues increased by $0.2 M, or 0.1%. Revenues Q3-2013 – TC Media
< Adjusted operating income decreased by $1.6 M, or 15.7%. Adjusted Operating Income Q3-2013 – TC Media
BENCHMARKING – TC MEDIA DECREASE IN EBITDA % - Last quarter (year over year)
Soft advertising market = Importance of our transformation Always become more efficient, improve the way we work Development of new products and services linked to our 6 priorities TC Transcontinental maintained a solid financial position with a very low indebtedness ratio. OUTLOOK – TC MEDIA
Local Solutions Growth Play 1. Multiplatform Brand Strategy 2. Retailers Value Proposition 3. Data Analytics / ROI 4. New Product Development 5. Content Monetization 6. OUR 6 PRIORITIES
How can we have a more integrated offer and be more efficient in our go-to-market approach for our local clients to ensure revenue and profit growth? Local Solutions Growth Play 1. ACTION PLAN Establish and implement optimal sales structure. Optimize digital offering and maximize new online product revenue opportunities. Implement the Interaction project.
Six priorités stratégiques – Six comités de travail Multiplatform Brand Strategy 2. How can we grow profitable brand-related revenues beyond print so as to grow overall NEW revenues? ACTION PLAN Develop and grow our online video content offering. Conduct a strategic review of events to improve efficiency. Develop merchandising and licensing concepts; assess potential and viability. Develop and launch a seal of approval program.
ACTION PLAN Clarify and confirm product roadmap. Implement a more cohesive sales structure. Improve credibility with effective execution. How do we secure our share of wallet and grow revenues from the Canadian retailers with insights, content and deployment solutions? Retailers Value Proposition 3.
Six priorités stratégiques – Six comités de travail Data Analytics / Return on Investment 4. How can we grow our data assets and improve our data mining / analytics capacity to deliver true valuable insights to our clients that translate into ROI? ACTION PLAN Develop the opportunities list for new insights solutions. Evolve TC Medias data analytic capabilities to meet existing client and market needs. Create the operating and business model to support selling and evolving data analytics.
Six priorités stratégiques – Six comités de travail New Product Development 5. What is the most appropriate approach for new product development at TC Media, in terms of structure/governance, risk and financial evaluation and execution? ACTION PLAN Official kick-off of the TC Media Incubator on November 1 st Criteria for project selection have been defined. Operating model for new product development has been defined. Financial structure for the Incubator has been defined.
Six priorités stratégiques – Six comités de travail Content Monetization 6. How can we increase and capture the full value of the content we create and identify the best models to monetize this content? How can the Business and Education entities create, acquire and develop content-based businesses?
Content Monetization 6. ACTION PLAN Monetize content on digital platforms with paid models. Grow footprint in education with digital offering and acquisitions to further consolidate the French market. Grow TC Medias scale in B2B/Trade Media with organic growth initiatives and acquisitions of content-based businesses.
Each and every member of the TC Media team must feel EMPOWERED to take the initiative, CONTRIBUTE and drive our transformation forward.
Canadian Shopper Journey Study (Consumerology) Next Quarterly Meeting: February 2014 The second newsletter about our 6 strategic priorities will be out in December. Talk to your teams about it… Communicate! NEXT STEPS
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