Presentation on theme: "Reaching Out and Making A World of Difference N spirational C ommunications G roup, Inc. - A Sales and Marketing / Broadcast Program Syndications Company."— Presentation transcript:
Reaching Out and Making A World of Difference N spirational C ommunications G roup, Inc. - A Sales and Marketing / Broadcast Program Syndications Company -
Reaching Out and Making A World of Difference A Sales and Marketing / Broadcast Program Syndication Company
N spirational C ommunications G roup, Inc. Our Clients … Mississippi Veterans Memorial Stadium JSU TV-23 WJSU 88.5 FM The Issues with Bishop Ronnie Crudup, Sr. Mississippi Department of Human Services; Division of Community Services
N spirational C ommunications G roup, Inc. A Sales and Marketing / Broadcast Program Syndication Company Our Origin: Nspirational Communications Group was founded in 2004 by Larry and Carla Nicks, bringing more than a combined total of 42 years of broadcast and public relation experience. They assist in the creation and maintenance of revenue streams to ensure the continued growth and viability of their local, regional and nationwide affiliate partners and corporate clients. Larry Nicks serves as President and Senior Consultant while Carla Nicks serves in the capacity of Executive Vice President, and Richard Lind as the Director of Sales and Marketing of NCG. Our Work: Nspirational Communications Group is a full-service sales and marketing company that specialize in broadcast program production and syndications, as well as sports and corporate sales and marketing and special events management. NCG primarily focuses on strategic planning, selling, executing and servicing local, statewide and national partnerships. Our Mission: Nspirational Communications Group mission is twofold. 1. To produce and syndicate family friendly, educational, entertaining as well as informational programming for public viewing and interaction through a network of television, radio, internet and electronic affiliates, namely The Issues with Bishop Ronnie Crudup. 2. To create and maintain revenue streams for our corporate partners through an innovative and unprecedented marketing approach that affords each of them dynamic visibility, growth as well as ultimately success. Our Partners: Nspirational Communications Group initial hallmark project was being contracted to be the exclusive sales and marketing company for the Mississippi Veterans Memorial Stadium Commission (currently the Mississippi Department of Finance and Administration; the office of Mississippi Veterans Memorial Stadium) in the "Capital City" of Jackson Mississippi, which is the largest stadium / sports arena within the state with a seating capacity of more than 60,000. As well, NCG currently serve in the capacity of the exclusive sales, marketing and program syndication arm for JSU TV-23, as well as for WJSU Radio Station. Most recently, NCG was retained by the Mississippi Department of Human Services; Division of Community Services as a marketing consultant. Nspirational Communications Group is realizing and establishing unprecedented approaches, which is generating unprecedented revenue dividends for its corporate partners._____________________________________________________________________________________________________________________________________________ Reaching Out and Making A World of Difference
Mississippi Veterans Memorial Stadium is a state owned facility that was originally built in After expanding in 1980, it now accommodates 60,492 people with bleacher seating. The facilitys horseshoe configuration is ideally suited for sporting events, concerts and other performance events. MVMS
Mississippi Veterans Memorial Stadium Demographic Profile Jackson State Univ. Football Games __________________ Black : 95 % White : 5 % Male : 60% Female : 40% Yth/Tns : : 20% Adults 18 + : 80 % Mississippi High School Championship Playoffs _________________ Black : 50% White : 50% Male : 70% Female : 30% Yth/Tns : : 30% Adults 17 + : 70% Battle of the Band ___________________ Black : 90 % White : 10% Male : 50 % Female : 50 % Yth/Tns : : 60% Adults 18+ : 40%
Bringing You the Best in Information, Entertainment, and Sports TV-23, unlike other television stations is locally owned and offers local programming including Jackson State University football and basketball highlight shows, blues and jazz concerts, arts and humanities series, JSU Health Minutes and on-location Community Focus updates, News and Weather updates. In addition, TV-23 is expanding religious programming to include local churches such as Greater Mount Calvary Baptist Church, Crossgates Baptist Church, New Horizon Church International, New Birth Fellowship, and New Horizon Presents with Bishop Ronnie Crudup. TV-23 is licensed to Jackson State University in Jackson, Mississippi and is under University Communications. Dr. Ronald Mason, president of JSU is the Chief Executive Officer of the station. Anthony Dean, Director of University Communications is Station Manager. TV-23, a commercial broadcast entity operates through advertising, production clients, state appropriations and federal grants. TV-23 is an affiliate of America One and CoLours and operates 24 hours, seven days a week. The station broadcast on Comcast Cable channel 14 in the Jackson Metropolitan area (Hinds, Madison, Rankin counties). Because TV-23 is a low power station it also broadcast off cable on UHF channel 23 which has a twelve mile radius. The station reaches in totality 145,000 households. TV-23s mission is to enhance Jackson State Universitys image and create revenue streams by providing high- quality programming while preparing the next generation of broadcasters. TV-23 provides an excellent tool for students through class projects, internships and practicum experiences. Students are trained in broadcast journalism including news, sports, weather, public affairs programming and all facets of TV production. In 2005, TV-23 relocated from JSUs main campus to the Universitys e-Center, a unique facility which provides space for both private and public entities geared toward technology. Through state appropriations the station has successfully achieved digital conversion. The 7,000 square foot facility houses two large studios and TV production areas that are equipped with digital equipment and the latest post-production software with digital field cameras to insure quality programming. Bringing You the Best in Information Entertainment and Sports
Jackson, Mississippi Market Facts DMA Rank #90 DMA TV HH 334,200 HH DMA Persons ,000 DMA Cable % 47% DMA Satellite Penetration % 45% Metro Jackson TV HH 196,670 Metro Cable Penetration % 55% Metro Cable TV Households 108,169 Source: May 08 Nielsen Jackson, MS Market Facts
Profile in Details: Special note: Others represent no more than 1% of total population - Metro %: Whites & Others = 57.1 % - Black pop. % in Metro = 42.9 % - DMS %: Whites & Others = 56 % - Black pop. % in DMA = 44.0 % - Jackson %: Whites & Others = 26.7 % - Black pop. % in Jackson = 73.3 % - Cable TV penetration (metro): = 55 % Metro Total HHs (5 counties) = 200,200 K Black pop. % in Metro = 42.9 % Metro TV HHs = 196, Hinds 2. Madison 3. Rankin 4. Copiah 5. Simpson DMA Total HHs (24 counties) = 341,100 K Black pop. % in DMA = 44.0 % DMA TV HHs = 334, Hinds 2. Madison 3. Rankin 4. Copiah 5. Simpson 6. Pike 7. Walthall 8. Adams 9. Franklin 10. Lincoln 11. Lawrence 12. Jeff Davis 13. Jefferson 14. Claiborne 15. Smith 16. Warren 17. Scott 18. Issaquena 19. Sharkey 20. Humphreys 21. Yazoo 22. Holmes 23. Attala 24. Leake Jackson, MS Market Facts
DMA RANK 90 DMA TV HOUSEHOLDS 334,200 METRO TV HOUSEHOLDS 196,670 Coverage Map
Traditional Commercial Rate Card – JSU TV-23 As of 10/1/09 Monday – Friday Saturday Sunday - 6:00a - 9:00a $ 20 $ 15 $ :00a - 12:00p $ 25 $ 15 $ :00p-3:00p $ 25 $ 20 $ :00p - 5:00p $ 45 $ 35 $ :00p - 6:00p $ 75 $ 40 $ :00p - 6:30p $ 125 $ 50 $ 65 -6:30p - 7:00p $ 175 $ 75 $ :00p -10:00p $ 200 $ 125 $ :00p - 12:00a $ 50 $ 40 $ :00a - 6:00a $ 5 $ 5 $ 5 JSU TV-23 News Update Rates - Monday – Friday : 7:58a $ 65 per - Monday – Friday : 10:28a $ 75 per - Monday – Friday : 11:55a $ 85 per - Monday – Friday : 4:28p $ 100 per - (Sponsorship includes : 1 xs :30 sec. commercial (opening billboard ; logo & audio) - Monday – Friday : 5:50-6:00pm : JSU News Brief : $ per 1. Program titles, times and avails are subject to change without notice to advertiser and or buyer. 2. Rates are only good for offering through 12/31/ Rates are based upon : 30sec commercials. 4. Rates do not include commercial production. 5. Rates do not include advertising within special programming.
Political Commercial Rate Card : JSU TV-23 As of 5/06/09 Monday – Friday Saturday Sunday 6:00a - 9:00a $ 40 $ 15 $ 60 9:00a - 12:00p $ 20 $ 20 $ 65 12:00p-3:00p $ 25 $ 10 $ 20 3:00p - 5:00p $ 45 $ 10 $ 20 5:00p - 6:00p $ 45 $ 10 $ 20 6:00p - 6:30p $ 45 $ 15 $ 45 6:30p - 7:00p $ 60 $ 15 $ 60 7:00p -10:00p $ 65 $ 25 $ 65 10:00p - 12:00a $ 25 $ 10 $ 25 12:00a - 6:00a $ 2 $ 2 $ 2 JSU TV-23 News Update Rate (Sponsorship includes : 1 xs :30 sec. commercial (opening billboard ; logo & audio) -Monday – Friday : 7: 58a $ 45 per -Monday – Friday : 10:28a $ 55 per -Monday – Friday : 11:55a $ 60 per -Monday – Friday : 4:28p $ 65 per -Monday – Friday : 5:50p Newscast : $ 55 per spot 1. Program titles, times and avails are subject to change without notice to candidates and or buyer. 2. Rates are only good for offering through 6/2/ Rates are based upon : 30sec commercials. 4. The availability of programs and or air / run dates are on a first come / first serve basis. 5. Rates do not include the production of candidate's commercials. 6. Program schedule will be provided in detail during advertising flight. - Revised 5/6/09
Program Rate Card: JSU TV-23 10/1/09 Rates based upon ½ and 1 hour formatted program Colum 1= ½ program avails / Colum = 1 hour program avails Monday – Friday Rate 5:00a - 6:00a $ 50 / $ 100 6:00a - 8:00a $ 100 / $ 140 8:00a - 9:00a $ 75 / $160 8:00a - 9:00a $ 100 / $ 175 5:00p - 6:00p $ 225 / $ 450 6:00p -6:30p $ 250 / $ 500 Wednesday: 7:00p-8:00p Crossgates Baptist Church 7:00p -10:00p $ 350 / $ :00a -11:00p $ 300 / $ :00p - 12:00a $ 150 / $ 300 Sunday Rate 5:00a - 6:00a $ 55 / $ 110 6:00a - 7:00a $ 100 / $ 190 Sunday: 7:00a-8:00a: Greater Mt. Calvary Baptist Church Sunday:8:00a-9:00a: New Horizon Church International Sunday: 9:00a-10:00a: New Birth Fellowship Church 1:00p - 3:00p $ 175 / $ 350 3:00p - 5:00p $ 200 / $ 400 5:00p - 6:00p $ 225 / $ 450 6:00p - 7:00p $ 250 / $ 500 7:00p -10:00p $ 325 / $ :00p -11:00p $ 300 / $ :00p - 12:00a $ 150 / $ 300 All program purchase includes 5 x :10second promos per program (ROS). The cost of the promos are included within the purchase as a package. Program times and availabilities are subject to change without notice to candidates. These rates are only good for offering through 12/31/09. These rates do not include closed caption fees if and as applicable. The availability of these programs and air / run dates are on a first come / first serve basis. Rates do not include the production of candidate's program.
Direct Response Rate Card : JSU TV-23 As of 5/30/09 Monday – Friday Saturday Sunday 60sec 90sec 120sec 60sec 90sec 120sec 60 sec 90sec 120sec - 6:00a - 9:00a $ 10 $ 15 $ 20 $ 5 $ 5 $ 10 NA NA NA - 9:00a - 12:00p $ 15 $ 20 $ 25 $ 5 $ 10 $ 15 NA NA NA - 12:00p-3:00p $ 20 $ 25 $ 30 $ 10 $ 15 $ 15 $ 10 $ 15 $ :00p - 7:00p $ 35 $ 40 $ 40 $ 20 $ 25 $ 30 $ 20 $ 25 $ :00p - 12:00a $ 20 $ 25 $ 30 $ 15 $ 20 $ 20 $ 15 $ 20 $ :00a - 6:00a $ 2 $ 4 $ 5 $ 2 $ 4 $ 5 $ 2 $ 4 $ 5 1. Program titles, times and avails are subject to change without notice to advertiser and or buyer. 2. These rates are only good for offering through 9/30/ These rates are based upon direct response only, therefore spots are subject to preemption without notice. 4. The availability of programs and or air / run dates are on a first come / first serve basis. 5. These rates does not include the production of commercials. 6. All Direct Response advertising is subject to payment terms of payment in advance of schedule airing.
Mailing Address: Jackson State University P.O. Box Jackson, MS W23BC (TV23) JSU Mississippi e-Center 1230 Raymond Road Jackson, MS (601) phone / (601) fax Licensee: Jackson State University Comcast Cable Channel 14 Contact: Anthony Dean Director of University Communications Ph: (601) Sales, Marketing and Program Syndication Contact: Larry Nicks Senior Sales and Marketing Consultant Nspirational Communications Group, Inc. 660 Katherine Drive, Suite 404, 2 nd Floor Flowood, MS Ph: (601) Fax: (601) Website: Bringing You the Best in Information Entertainment and Sports Station Information
660 Katherine Drive; Suite 404 – 2 nd Floor / Flowood, MS Ph: / Fax: Website: Nspirational.com A Sales and Marketing / Broadcast Program Syndication Company Reaching Out and Making A World of Difference