Presentation on theme: "Student Affairs Assessment Workshop Day 2 Presented by: Dr. Gary R. Hanson Educational Leadership & Policy Studies Arizona State University Sponsored by:"— Presentation transcript:
Student Affairs Assessment Workshop Day 2 Presented by: Dr. Gary R. Hanson Educational Leadership & Policy Studies Arizona State University Sponsored by: NASPA – Hawaii
Overview – Day 2 Disseminating Information Accreditation Issues Retention
Information Dissemination How to Get Your Message Out !!!
Effective Dissemination... …means getting the right information to the right people at the right time so they can do the right thing. Brigman & Hanson, 2000
Establishing the Goals Begin with the end in mind Think win-win Synergize
Begin with the end in mind ASK: What institutional practice or policy do we hope to improve with our research? The POINT ON THE HORIZON is institutional improvement, not the research or the report
Think win-win Begin with a clear understanding about: Desired results Guidelines Resources Accountability Consequences
Synergize Sell the importance of doing research Involve others in planning, conducting and reporting research Use research to identify starting points for the improvement process
Effective Dissemination… …requires a change of attitude
Dissemination is a Process, not a Product Dissemination is an ongoing process subject to change and evolution Timing is everything! Create interactive systems for reporting information Involve the end-users to design the information sharing process
Less is More! Create information not data. Benchmark: Create interesting stories and relate your findings to those with similar problems Dissemination is a Process, not a Product
Conduct a political analysis of key decision makers Who should receive the report first? Second? Last? Analyze the information processing mode of your decision makers Textual Graphical Numerical Step #1: Identify WHO receives the report
Projected Actual A Comparison of Hispanic & White Arizona High School Graduates
Summary In 1993 White Arizona high school students outnumbered Hispanic high school by a factor of 3:1, but the projections indicate that by the year 2012 there will be nearly equal numbers of White and Hispanic students graduating from college.
Summary In 1993 White Arizona high school students outnumbered Hispanic high school by a factor of 3:1, but the projections indicate that by the year 2012 there will be nearly equal numbers of White and Hispanic students graduating from high school.
Clarify when others want it done Build slippage into your schedule Double or triple the amount of time you think it will take and make your promises accordingly Step #2: Decide WHEN the information is needed
Step #3: Determine the statistical sophistication of your user audience Determine the statistical sophistication of your audience(s). What kind of data summary will they understand? How much data do they want? What data format will be most effective?
Consider AGAIN the information processing preferences of your primary decision makers Use several short reports rather than one long one Select the Media Mode for sharing your information Print Web Multi-media Oral Interactive computer Step #4: Decide the report format
What information is needed to make the decision? PROVIDE IT !!! Step #5: Decide the CONTENT of the report