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The Case for a Powerful Communication Tool. Why the need for a publication? Image build and visibility Communication Influential.

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Presentation on theme: "The Case for a Powerful Communication Tool. Why the need for a publication? Image build and visibility Communication Influential."— Presentation transcript:

1 The Case for a Powerful Communication Tool

2 Why the need for a publication? Image build and visibility Communication Influential

3 Influences members and key decision makers Supports your efforts with successful contract negotiations Membership Elected Officials Power Brokers –Business People, Real Estate Developers and Big Business Owners

4 What else do you do while you….. Do you…… read a magazine? go online?watch T.V.? read a magazine? - 9%23% go online?8% - 41% watch T.V.12%30% - Magazine readers pay attention! *Source: BIGreasearch Simultaneous Media Usage Study, 2008

5 29% saved article for future reference 24% passed article along to someone 15% gathered more information about the topic 12% visited a related website 68% (net) took an action Magazines get more action! Actions Taken as a Result of Reading Specific Features/Articles *Source: Affinitys VISTA Print Effectiveness Rating Service, 2008

6 In-house –Hire staff –No redundancy –Missed deadlines –Etc. Production options

7 Professional Agency –Staff –Professional writers/graphic designers –Controlled costs –No added overhead –Etc. Production options - recommended

8 Excellent reputation Long established Understands your association goals Opinion Neutral Your information is secure Creative Choosing the right vendor

9 911Media – Strategic Communications Custom Publishing & Marketing Design 30 Years of Collaboration with Law Enforcement Associations Services –Advertising Sales –Editorial –Graphic Design –Production & Mailing –Marketing & Branding –Web Design & Development –Exhibitor Space Sales

10 Award-winning editors and designers Journalism backgrounds Suggest fresh and original ideas We support your executive editor Client has final approval! Quality content garners credibility & trust from readers Professional Editorial Staff

11 Advertising to offset costs

12 Dedicated sales team We hire proactive people Full-time, salaried, quotas Extensive training Team-effort incentives Over $50,000,000 in ad revenue generated for our clients Professional sales team

13 ACCOUNTING ONLINE SERVICES Advertising Sales Support Scope of Service Invoice advertisers monthly Collect and process payments daily Monthly accounts receivable reports Manage past-due advertisers 50+ outbound collection calls per day Third-party collections firm management Less than 2% bad debt ratio Membership/constituent procurement campaign list opt-in management Mass deployment database maintenance Online traffic generation E-newsletter development Member surveys Reader contests/promotions Readership Involvement Optimization - RIO Purchase of quality lead lists CRM software Additional support staff Extensive prospecting for new advertisers Demographic data Attendance at business events throughout country Powerful media kits MARKETING

14 MARKETING & SALES Direct Mail Campaigns

15 Professional staff Experienced production manager Experienced client services director Assistant for each dept. leader Cross-training of job functions Never late in 30 years, and always available Full-time staff & back-up

16 Long-standing Partnerships 911Media currently manages 12 publications and 30+ websites LAPPL Thin Blue Line Sheriffs Relief Assn. Star News PPOA Star & Shield LVPPA Vegas Beat UTLA United Teacher LAAPOA Alert3

17 Ownership and Control FunctionClient911Media 100% Ownership & control Command of editorial Approval of advertisers Advertising payments made to Client Executive editor

18 Publication Costs ServiceIncludedAdditional Editorial management, page design and layout Production management Pre-press services and printing on coated stock Readership marketing Postage Original writing Advertising sales commissions CPI, raw materials price increases

19 Conclusion Your magazine is the best course to a well-informed community, stronger, professional image and united and involved membership Your magazine is the best course to a well-informed community, stronger, professional image and united and involved membership.


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