Presentation on theme: "2011.11 Introduction of SPORTSCN. Who is sportscn SOCCER CHINA SOCCER BASKETBALLGOLFTENNIISOTHERSPORTS COMMUNITY WEIBO(MINI BLOG) GYMLOTTERYVEDIODATA."— Presentation transcript:
Introduction of SPORTSCN
Who is sportscn SOCCER CHINA SOCCER BASKETBALLGOLFTENNIISOTHERSPORTS COMMUNITY WEIBO(MINI BLOG) GYMLOTTERYVEDIODATA LIVE SCORE GAMES Founded in 2000,with 11 year experience in sport website Committed to provision of high quality professional sport service Worldwide coverage, particularly all around soccer,basketball,golf and tennis informaiton Sport community consisted of 1million sport fans 2.5 million quotes in Google and Baidu
Data talks A leading position in the industry based on power to excel One of the first to set up professional sport websites, leader in the industry Per day PV 4M Per day UV 60k Registered Uesr 1M Active User 600k Time on site 6.6Min *Source: CNZZ turnover, 2011
Key words Covering key cities and tier 1 cities, coastal areas and economically developed regions. Income 56.2%users have a monthly income above RMB5,000, who will be key consumers within 10 years. Brand loyalty Buyers who are our users in other websites nearly buy first line brands only (80%). Fashion The platform of fancy fans,guiding place of sport information and service,a place to connect sport and fashion. 86.5% of all users aged at 18-35, 66% of them above 25. Age More than 75% users have educational levels of university or higher, 10% of which are post graduates. Education More than 80% users in tier 1 cities in the conuntry and abroad. Tier 1 Managers and staff workers consisting 80% who are active followers of brand consumption. Occupation
What can I do here Surfing Live broadcasting LOGIN We share information, interest, fun, emotion and passion here, and more… NEWS Comments Transfer of Weibo Online interactivity Offline friend making Live scores Data bank Sharing resource Online communication Lottery buying Staking Win prizes Enjoy participation Score raising Event organization Live broadcast Merit management Match promotion Friendly sharing Community tour Friend searching blog, creating group, photoes Sharing fun and making friends DATA LOTTERY GOLF community Data analysis Match results Joint buying Expert recommending
6 Structure of lottery channel Analysis Anouncement Rules Online purchase Telephone buying Buying through mobile phone Single recommendation Forecasting Joint purchase proposal Asia and Europe Trends Inquiry Data bank InformationBuying platform Expert recommendation
Lottery Channel Buying Platform Clear and easy to operate, safe account, convinient and efficient account payment, SMS note Joint Purchase Expert analysis and recommendation, joint purchase proposal and implementation
Lottery Channel Information Prize inquiry National center announcement Analysis from other sites 500 information per day Information from HKG and Macao Advisers Expertise from program producer, live match commentator, European operator, column writer, sports journalist, etc.
Lottery Channel Data bank Strong data bank on all Asia and Europe, plus analytical charts and categorization, playback, trends,etc.
10 Unique Selling Points
11 What we can do special 1.Original content sports news, data and stories edited by professional editors integrate existing contend, photos and videos for special market campaign copywriter for clients to link their brand with pointed sports section
12 What we can do special
EVIAN on sportscn.com Special topic What we can do special Evian tennis news special created by sportscn editors Professional Tennis news link with Evian brand
What we can do special Combined with videos, news, pictures and products to promote Evian during the event.
Evian's online activities Example: 2011 Shanghai Masters shows the total number PV How many people saw: UV people enter the acticity Evian's online activities Home pageTennis channelnews Evian's online activities Promotion Topic
16 What we can do special 2. Online interactive campaign design Experienced team to create tailor-made online interactive project, team includes editor, copywriter, Tech, designer and project coordinator. Good cooperation relationship with sports industry in China, our long-time partner include sports bureaus, leading search engines, portal sites, sports fan clubs, sports weibo,
18 professional editors and technical, design team What we can do special
19 Rolex on 2011 Shanghai Masters Special topic Through the newsflash and fastest match data to show the demands of Rolex What we can do special
20 Sportscn reporters guarantee high quality and effectiveness of information in the field What we can do special
Promotion achieved very good effect Dissemination effect 2-3% CTR and participation What we can do special
– – 1 30 Interactive project What we can do special
Interactive project – – Daily question
24 What we can do special 3. Online and offline interactive Media partner with government sports bureaus and lots of sports (both professional and amateurish) events in Shanghai Skilled to organize online fans actively participating offline sports game, including weekly football match, basketball game and bi-weekly golf game
26 What we can do special CHINA MEDIA GOLF CLUB SPORTSCN GOLF CLUB Offline interactive
What has sportscn.com done? Successful joint report of Sydney Olympic Games in 2000 with Xinhua news agency Joint report of FIFA World Cup in 2002 with Titan Sports Starting provision of video service from 2004 through cooperation with global media partners Joint report of FIFA World Cup in 2006 with goalchina, resulting in second largest coverage next to Sina. Record breaking joint report of Olympic Game Beijing in 2008 with Titan Group Successful all around report of FIFA World Cup 2010 in South Africa. Successful report of Asian Game in Guangzhou in 2010.