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Getting your news in the news Erin Hiro Journalism Professor The Telescope Adviser.

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Presentation on theme: "Getting your news in the news Erin Hiro Journalism Professor The Telescope Adviser."— Presentation transcript:

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2 Getting your news in the news Erin Hiro Journalism Professor The Telescope Adviser

3 Getting your news in the news Everyone needs to practice Public Relations Make program, classes look good Promote students Promote yourself Educate the community

4 Getting your news in the news Always asked: How do you get your news in the news? Published biweekly Serves 30,000

5 Getting your news in the news Getting The Telescope in the news Wrote a press releasepress release Award-winning Honored by citycity

6 Getting your news in the news Step 1: Evaluate your information 63% 63 percent prefer serious news 24% 24 percent prefer crime and celebrity news 25% 25 percent prefer govt or political news 84% 84 percent find news depressing 77% 77 percent find news negative 58 % 58 percent find news sensational

7 Getting your news in the news Step 1: Evaluate your information (cont.) ImpactImmediacyProximity ProminenceNovelty

8 Getting your news in the news Step 2: Writing a press release Your writing matters here

9 Getting your news in the news

10 Well Written Lists a contact person Sent on time or early Written like a news story Start with the most important information first Include the 5 Ws and H Step 2: Writing a press release (cont.)

11 Getting your news in the news Well Written Localizes information Provides visuals Provides web link Formatted properly One page Step 2: Writing a press release (cont.)

12 Getting your news in the news Poorly Written Too long Not newsworthy Poorly written Leaves out important information Step 2: Writing a press release (cont.)

13 Getting your news in the news Poorly Written Not localized Arrives too late Sent to the wrong person Written for clients and not for the public Step 2: Writing a press release (cont.)

14 Getting your news in the news Step 2: Writing a press release (cont.) Example of a good press releasegood press release

15 Getting your news in the news Step 2: Writing a press release (cont.) Example of a bad press release FOR IMMEDIATE RELEASE MAY 8, 2010 Rock Legend Dan Druff to Perform Benefit Concert for Earthquake Victims I really want to help those people. No one else seems to really give a crap about them even though we live in the richest country in America., said Dan Druff, lead singer of the Flakes, announcing plans to perform a benefit concert for the victims of the earthquake in Haiti. The Grammy-nominated star has a long history of such selfless activism. Now its time for our fans to do their part, Druff said.

16 Getting your news in the news Step 3: Send it out Find specific person Be accessible Follow up with a phone call

17 Getting your news in the news Step 3: Local media information The Telescope Editor: Belinda Callin ex 2450 The North County Times Reporter Deborah Brennan Sullivan s.com The San Diego Union- Tribune Reporter Michelle Breier uniontrib.com (760)

18 Getting your news in the news Two other resources: Palomar PIOs officePIOs office Erin Hiro ex 3762 Questions?


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