Well Written Lists a contact person Sent on time or early Written like a news story Start with the most important information first Include the 5 Ws and H Step 2: Writing a press release (cont.)
Getting your news in the news Well Written Localizes information Provides visuals Provides web link Formatted properly One page Step 2: Writing a press release (cont.)
Getting your news in the news Poorly Written Too long Not newsworthy Poorly written Leaves out important information Step 2: Writing a press release (cont.)
Getting your news in the news Poorly Written Not localized Arrives too late Sent to the wrong person Written for clients and not for the public Step 2: Writing a press release (cont.)
Getting your news in the news Step 2: Writing a press release (cont.) Example of a good press releasegood press release
Getting your news in the news Step 2: Writing a press release (cont.) Example of a bad press release FOR IMMEDIATE RELEASE MAY 8, 2010 Rock Legend Dan Druff to Perform Benefit Concert for Earthquake Victims I really want to help those people. No one else seems to really give a crap about them even though we live in the richest country in America., said Dan Druff, lead singer of the Flakes, announcing plans to perform a benefit concert for the victims of the earthquake in Haiti. The Grammy-nominated star has a long history of such selfless activism. Now its time for our fans to do their part, Druff said.
Getting your news in the news Step 3: Send it out Find specific person Be accessible Follow up with a phone call
Getting your news in the news Step 3: Local media information The Telescope Editor: Belinda Callin firstname.lastname@example.org 760-744-1140 ex 2450 The North County Times Reporter Deborah Brennan Sullivan DBrennan@nctime s.comDBrennan@nctime s.com 760-740-5420 The San Diego Union- Tribune Reporter Michelle Breier Michelle.Breier@ uniontrib.comMichelle.Breier@ uniontrib.com (760) 752-6762
Getting your news in the news Two other resources: Palomar PIOs officePIOs office Erin Hiro 760-744-1150 ex 3762 email@example.com Questions?