Presentation on theme: "Boosting PR Visibility with SEO and Content Syndication."— Presentation transcript:
Boosting PR Visibility with SEO and Content Syndication
Matt Cutts – Google Search There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." Interview with Mike Grehan: The future of search and outdated SEO methods.
Traditional PR Premise You build reputation by third party endorsement An article in the media has more perceived value than content that comes directly from the company
Company Wire services Press Release Target Audience News Engines Company Website Online News Using Wire Services
Company Media website that is already a trusted news source Target Audience News Engines Online Media relations using trusted media sites that are already used by your audience
Getting visible in Yahoo News Do keyword research to find which words you should be found on See which websites routinely get indexed for this keyword or phrase in Yahoo News Is this a site your audience would find credible?