2What is the next step?Use the 5ws and h to write a summary news lead.
3Summary News Leads The first paragraph of a news story Style is straightforward and to the pointGive readers a quick, basic summary of the facts (the 5ws and h)Used because they are relatively simple and can be written quickly under pressure
4Summary News Leads Examples NEW YORK (AP) -- Lecturing Wall Street on its own turf, President Barack Obama warned financial leaders not to use the recovering economy to race back into "reckless behavior" that could cause a new meltdown. He declared that a bailout-weary public will not break their fall again.
5CHARLOTTE (AP) — Police say a pregnant 15-year- old was shot and killed Monday morning as she waited at a North Carolina school bus stop.
6NEW YORK (AP) — Serena Williams' profanity-laced, finger-pointing tirade at a U.S. Open linesperson drew a $10,000 fine Sunday, and more punishment could follow from a broader investigation into what the head of the tournament called her "threatening manner."
7New Haven, Conn. (AP) -- The Yale graduate student presumed to have been killed in her lab building and stuffed into a wall there was probably not the victim of a random act, police said as they sought to ease fears about student safety.
8Writing News LeadsThe lead helps to focus the story and emphasizes the most important informationA news lead should always begin with the most timely piece of information (news peg)If voting will take place on Monday, that should be in the lead
9Steps to Writing a News Lead Identify the news peg.Determine the 5ws and h.Decide which news question is most important to the story and should be emphasized in the lead. Begin with this fact.Keep it concise and active.
10News Question Leads Summary news leads = news question leads. The news question you begin the lead with is the type of lead.Example: If you begin with who the story is about – “who” leadBegin with the news question that is most important to the story
11The “who” leadIf the “who” is a person (place or thing) well known, it is usually the focus of the lead.Why? The name attracts attention.Unless one of the other questions is outstanding, the “big name” comes first.Serena Williams lead
12Example of a “who” leadCoach Bubba Steroid, who led Pine Valley to four consecutive district football championships, announced his retirement in order to sell used cars door to door.
13The “what” leadRefers to the happening or occurrence that makes an item worth reporting.Might be the election of a public official, an automobile accident, a crime or the announcement of a decision or surveyYale student lead
14Example of a “what” lead The Pine Valley School Board voted to suspend popular coach Bubba Steroid after he was caught last week trying to sell whole-life insurance and used cars to fourth graders.
15The “where” lead Used on very rare occasions Where must be significant to story
16Example of a “where” lead In the living room of his mobile home, Principal Seymour Skinner stood in front of his prized velvet painting of Elvis Presley and renewed his recommendation that courses in the study of “the King” be required in order to graduate from Pine Valley schools.In the shadow of the Statue of Liberty, President George Bush and Soviet Secretary Mikhail Gorbachev pledged to reduce nuclear and chemical warfare stockpiles.
17The “when” lead Used on very rare occasions Used on when it is significant to story
18Example of a “when” lead As Wade and Shalina Gibson watched their dream house materialize before their eyes Monday, they found it hard to put their emotions into words.When football coaches gather to talk about the team these days, …
19The “why” lead The motive or cause of an event Often the most important featureUse frequently
20Example of a “why” leadIn an effort to teach Shakespeare to sophomores, English teacher Gina Hatley and science teacher Phil Barnes reenacted the love scene between Romeo and Juliet.
21The “how” lead The method by which something is accomplished Used frequently
22Example of a “how” leadBy flunking every course, missing 62 days of class and assaulting two teachers, Junior Snively gravely endangered his eligibility for high school basketball.
23Use what, why and how leads Used most commonly and work bestBobby Hawthorne and the ILPC – lead examples
24Guidelines News leads should be no more than 30 words max! Leads should be 1 -2 sentences longWrite in third person onlyWrite in active, not passive voiceAvoid starting a news lead with the words:AAnThe
25More Guidelines Don’t begin news leads with a date or time Emphasize impact, consequences and resultsDon’t use a long list of names; instead introduce as a groupIntroduce subjects in leads by their full name and their class, position or title.
26Weak LeadsLast week the Board of Education met in Room 206 at Lincoln School. Board members voted to add a seventh period to the high school day. The vote was The school day will be extended by 15 minutes to accommodate the change.What are the problems?
27Lead is wordy and too long Emphasis is on old news, not the most timely elementStudents will be taking an additional class each semester after School Board members voted last week to add a seventh period to the school day.
28The Student Body Association, with all members present, met last week to discuss an impeachment petition, signed by 350 of the 900 students in school, which had been presented the week before. After an hour-long discussion of the charges listed in the petition, the SBA voted to impeach President Julie Smith.What are the problems?
29Lead is wordyEmphasis should be on results of the vote, not that the meeting happenedFails to give specific results of vote tallySBA members voted last week to impeach President Julie Smith following an hour long discussion of charges brought against her.
30It has been learned that Melissa Forrester, Ph. D It has been learned that Melissa Forrester, Ph.D., will be delivering the commencement address during graduation ceremonies May 29 in the gymnasium. Her speech will be titled “Back to Your Future.” Forrester is chair of the Sociology Department at Arizona State University.What are the problems?
31Lead is wordyPassive voice is usedNot clear or conciseMelissa Forrester, chair of the Sociology Department at Arizona State University, will deliver the commencement address, titled “Back to Your Future,” May 29 in the gymnasium.
32The speech team has done something we should all be proud of The speech team has done something we should all be proud of. They won the district championship by winning seven out of 10 of the individual events and placing second in the other three last week at Carver.What are the problems?
33News is buried at the end of the lead Editorializing/Using second personSweeping seven out of 10 events, the speech team captured its first district championship last week at Carver.
34Bill Johnson, Samantha Jones, Michelle Carver, and James Monroe, all of whom are seniors, have been selected to participate in the Wisconsin Model United Nations next week in Madison.What are the problems?
35Too many namesNo source givenFour seniors will participate in the Wisconsin Model United Nations next week in Madison, according to principal John Doe.
36Practice Type a news lead from the news writing prompt. Start by listing the 5ws and h.Remember to include the most RECENT information.
37Sample leadBecause of an anonymous $25,000 donation, students who ride a school bus to and from school will have access to the Internet during their commute starting March 1.