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July 2006 Sky News Presentation. Sky News is forward-thinking; a trailblazer changing the face of News reporting. Progressive in format and tone, it is.

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Presentation on theme: "July 2006 Sky News Presentation. Sky News is forward-thinking; a trailblazer changing the face of News reporting. Progressive in format and tone, it is."— Presentation transcript:

1 July 2006 Sky News Presentation

2 Sky News is forward-thinking; a trailblazer changing the face of News reporting. Progressive in format and tone, it is provocative and delivered in an accessible format which is engaging and interesting to the Modern Viewer. News Europe wants to watch Europes first 24 hour news channel

3 Passionate; Authoritative; Modern; Accessible First for breaking news Journalists at the centre of the action Perfect news hit News where we tell you what it means Sky News Positioning 4 Core Propositions 4 Brand Values News Europe wants to watch

4 Content Continuous News – Strands but no programmes Headline News every 15 minutes. News bulletins every hour, on the hour, 24 hours a day Reputation for objectivity, speed of coverage and flexibility Innovative and approachable Valued for fairness, balance and journalistic objectivity Provided by 500 dedicated staff worldwide + alliances with major broadcasters around the world (News Corp, Fox News & Star) Launched the world's first interactive television news service.

5 Award Winning Content BAFTA 2001 & 2002 (9/11) RTS News Channel and News Event of the Year 2001, 2002, 2003 and th Monte Carlo Television Festival: Best 24 hour News Programme and Best TV News Item GEITF Non Terrestrial of the Year 2001 Best News Channel 2006 in Broadcast Digital Channel Awards Judges comments: Sky stands out as innovative in how it presents and reports news. Sky News is the destination channel for breaking news and was praised for its international approach Judges felt that BBC News 24 was more cautious in its reporting and it was also at times less of an enjoyable experience to watch than Sky.

6 New schedule from June 2006 GMT 04:00-06:00 Sky World News 06:00-09:00 Sunrise 09:00-12:00 Sky News Today 12:00-14:00 Lunchtime Live 14:00-17:00 Sky News Today 17:00-18:00 Live at Five 18:00-20:00 Sky News 22:00-22:30 News at Ten 22:30-23:00 Sportsline 23:00-00:00 Sky News Tonight 20:00-22:00 Sky News with Martin Stanford

7 Prime-time peaks: Sky World News : 05:00-07:00 CET International feed Headline News 60 break International news stories 30 solus break Sports News & Weather 2 minute ad break Business Report 30 break International reviews: - Front Page - Back Page -Your View -Interviews 60 solus break Round-up: news, business, Sports and weather 2 minute ad break

8 Perceived quality of television news Source: Independent Television Commission More accurate, informative and interesting than the BBC

9 Feeds and Distribution 3 Feeds: UK, Ireland and International Language: English 45 million homes across Europe Main markets: UK: 11.1 million Germany: 3.58 m France: 4.58 m Benelux: 2.37m Italy: 2.8 m Spain: 2 m Scandinavia: 2.37 m 1 million Hotel Rooms 3 feeds to allow flexibility

10 Sky News has more viewers outside the UK Source: EMS 2006 – based on monthly reach In % of Sky News viewers

11 Sky News is the most cost effective News channel Source: EMS 2005 – Peak Time Ratings Monday to Friday ( ) – Channels Rate card 30 sec. Rate card $ (000) CPT($) Sky News2, CNN6, EuroNews2, BBC World2, CNBC1, Cost per thousand comparisons

12 Sky News website re-launched at same time as the channel with more in depth news content as well as photo galleries, journalist blogs and webcams. News Brief – a news blog looking at the days news agenda every weekday morning. 40 million page impressions per month to over 2m unique users. Home page delivers on average 15.8m Impressions to 1.8m unique users every month Different Sections: Video news, UK, World, Business, Showbiz, Science & Tech, Money, Weather. Skynews.com – relaunch

13 Sky News innovative delivery

14 Commercial Opportunities Split feeds UK/International with relevant editorial News, Business, Sport or Entertainment Environment Sponsorships opportunities: Finance, Sports, Weather World Breakfast News opportunities On-line Advertising and marketing packages across National Geographic Channel, Magazine and other Sky platforms News corporation regional leaders package: Sky News, Fox News, Phoenix News, Star News

15 AIR FRANCE BREITLING CANON CAP GEMINI CREDIT SUISSE CHEVRON TEXACO DASSAULT SYSTEMES EXXON MOBIL GULF AIR HYATT INDIA TOURISM BOARD LANGHAM HOTELS LAGADERE MALAYSIA TOURISM BOARD MALAYSIA AIRLINES MALDIVES TOURISM BOARD MATADOR NORBERT DENTRESSANGLE DELTA AIRLINES ORANGE PEUGEOT QATAR AIRWAYS SAMSONITE SINGAPORE TOURISM BOARD SKI SET SKY TEAM SRI LANKAN AIRLINES SRI LANKAN TOURISM BOARD SOUTH AFRICAN TOURISM THOMSONFLY TOYOTA TOURISM AUSTRALIA UBS UPS VODAFONE XEROX ZURICH FINANCIAL VEOLIA Sky News International Clients

16 Summary News leader in the UK and in Europe Award winning content relevant to European viewers Fresh, modern and innovative format Upscale and decision making audience Cost efficient complementary News buy which increases campaign reach and frequency


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