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Kerry Shearer KerryShearer.com Twitter.com/KerryShearer Using Social Media to Communicate in Emergencies.

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Presentation on theme: "Kerry Shearer KerryShearer.com Twitter.com/KerryShearer Using Social Media to Communicate in Emergencies."— Presentation transcript:

1 Kerry Shearer KerryShearer.com Twitter.com/KerryShearer Kerry.Shearer@gmail.com Using Social Media to Communicate in Emergencies

2 What is social media and why is it important? What is happening with traditional media? How will the public communicate in an emergency? Examples of social media use Getting Started tools What Were Covering Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com

3 Social Media Revolution Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Source: Eric Qualman - Socialnomics.com (via YouTube) http://www.youtube.com/watch?v=Z4gt62uAasE (Video removed from download version of presentation due to file size limitations. View video at the following link):

4 What is Social Media? Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Source: Wikipedia Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com

5 What is Social Media? Its a change in how people discover, read and share news, information and content. It transforms one-to-many monologue into many- to-many dialogue. Source: Wikipedia Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com

6 Via text on a mobile phone Through the web on a mobile smartphone On social networks, such as Facebook and Linked In On blogs and microblogs Through online video Reaches People Where They Are! Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com

7 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Red Cross Survey - August, 2010 Source: Red Cross 16% have used social media to get information in an emergency

8 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Red Cross Survey - August, 2010 Source: Red Cross More than half would send a text message to a response agency if they needed help and couldnt get through on 911 Send a text message to a response agency, if available Ask others to help you reach a response agency through a social network like Facebook or Twitter Post your request for help on a response agencys Facebook page Send a direct message via Twitter to a response agency

9 58% of Americans watch local news 23% under age 30 read local newspapers 34% of the public goes online to get news (same % as those who listen to radio news). Adding in cellphones, social media, and podcasts increases it to 44%. 36% get news from traditional and digital sources 39% rely solely on traditional sources Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Where Americans Get Their News Source: www.People-Press.org Sept. 2010 surveywww.People-Press.org

10 Most newsrooms have downsized Newspapers are dying or in severe financial trouble Many TV stations hiringall-in-one reporters who shoot, report, edit and upload stories Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Big Media is in Flux!

11 No longer are the experts the sole voice of authority (vertical communication). Now, its a horizontal model. Social media, i.e. ones friends, colleagues, and others, have become more trusted and influential Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com The Publics Expectations Are Changing

12 See what happens if youre not. Case-in-point: Vaccinations Anti-vaccination uploads overwhelm reliable information based on science and research Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com You Must be Part of the Conversation!

13 The number and diversity of sources of information will continue to multiply rapidly. That makes it more challenging to get your message to the right person with enough frequency so that they hear it. Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Channels are Multiplying! Graphic Source: www.FredCavazza.net

14 In an emergency, it is critical to combine traditional outreach methods with the best social media approaches to reach as many people as possible as quickly as possible with timely, accurate information. Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Channels are Multiplying Radio TV Newspaper YouTube Facebook Twitter Blogs Photo stream Podcast

15 In the world of the Internet, there is no news cycle. It is continuous. Communicators are expected to respond immediately to feed the demand for information. Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com The News Cycle is DEAD Sacramento County Joint Information Center Sacramento County Public Health news conference - H1N1

16 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Anzio Williams, News Director, KCRA-TV 3 Explains that a photo and a caption can be a story (Video removed from download version of presentation due to file size limitations. View video at the following link): http://www.youtube.com/kshearer1#p/u/8/54EZKO8f99M Source: Kerry Shearer interview of Anzio Williams

17 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Leads the News Miracle on the Hudson U.S. Air jet into the river: first reports are from social media sourcesMiracle on the Hudson U.S. Air jet into the river: first reports are from social media sources (Accompanying video removed from download version of presentation due to file size limitations).

18 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Leads the News Haitian earthquake: tweets, Facebook messages, text messages and more communicated the tragedy. The wireless data network miraculously survived.

19 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Leads the News Nashville Flood: Twitter connected people with critical info, such as closed roads, missing persons, emergency aid stations, and volunteer opportunities.

20 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Leads the News San Bruno Gas Explosion: social media communicated news of the disaster, photos, video, and was used as a news source by the media (Accompanying video removed from download version of presentation due to file size limitations).

21 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Anzio Williams, News Director, KCRA-TV 3 Discusses social media; San Bruno, CA natural gas explosion Source: Kerry Shearer interview of Anzio Williams (Video removed from download version of presentation due to file size limitations. View video at the following link): http://www.youtube.com/kshearer1#p/u/7/zIKnOhiGGBg

22 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Leads the News Roseville Galleria Mall Fire: The Sacramento region shared the news via social media and news organizations used citizen video and multiple social media tools to gather information and report the news event of significant regional interest (Accompanying video removed from download version of presentation due to file size limitations).

23 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Jason Montiel, Managing Editor, KCRA.com Discusses use of Facebook; Roseville Galleria Mall fire (October, 2010) Source: Kerry Shearer interview of Jason Montiel (Video removed from download version of presentation due to file size limitations. View video at the following link): http://www.youtube.com/kshearer1#p/u/10/SwHo27j55x0

24 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Sacramento County Public Health Social Media Use: Northern California wildfires

25 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Sacramento County Public Health Social Media Use: H1N1 Swine Flu Pandemic (2009-2010) Twitter - Real-time clinic updates, news releases Facebook: Video, photos, interaction, news releases YouTube - Videos with critical information & clinic updates Skype - Live news interviews uStream.tv: Live news conference webcasting

26 Do you have a social media champion who can lead these efforts within your organization? Get your management and I.T. staff on board. Communications staff need access to these tools if they are to be effective in meeting todays demands. Determine your communications objectives by defining audiences, selecting your tools, Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Getting Started Familiarize yourself with these tools now so youre comfortable with them and ready when a crisis hits

27 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Amber Mac on Social Media Basics Says its important to be authentic and be consistent in your online presence (Video removed from download version of presentation due to file size limitations. Though I only used a short excerpt in my presentation, you can view the entire video at the following link): http://www.ambermac.com/archives/1250/my-abc- news-chat-5-tips-for-social-media-newbies/ http://www.ambermac.com/archives/1250/my-abc- news-chat-5-tips-for-social-media-newbies/

28 Newsrooms and the public are consuming information 140 characters at a time. Approved information should be released the same way during an event. Media and the public will be monitoring your social media feeds. Youll get critical information out faster and be viewed as more responsive. Short chunks of information are just what todays newsroom web content producers want Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Emergency News Releases Drop the idea that you only release all- encompassing news releases in an emergency

29 You can use Twitter to post automatically on your Twitter page, your Facebook page, your blog, your web site, and your Emergency Operations Center web site. One message, sent from your phone, goes instantly to multiple locations, so you dont have to log in separately to update the sites. Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Emergency News Releases Twitter widgets can save you time in an emergency

30 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Jason Montiel, Managing Editor, KCRA.com Explains that you are now dealing with a web producer as well as a reporter (Video removed from download version of presentation due to file size limitations. View video at the following link): http://www.youtube.com/kshearer1#p/u/9/c7AWtCW3lug

31 Google Alerts will search for keywords you select and send you e-mail alerts You can search Twitter using hashtags (# plus a keyword) Technorati will allow you to search blogs to see what others are saying about you Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Monitoring Social Media Traditional TV newscast media monitoring is no longer enough. Make sure you are also monitoring social media.

32 Power Friending (Amber Mac) Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Books The New Rules of Marketing & PR (David Meerman Scott)

33 www.SocialMediaGovernance.com Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Social Media Policies

34 www.Mashable.com Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Stay Current on Social Media

35 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Stay Current on Social Media www.Twit.tv

36 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Stay Current on Social Media www.ProCommunicator.com.co m www.ProCommunicator.com.co m

37 Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Tech Toolbox Video camera Cheap (Flip or Kodak Zi8) or $$$ Audio interface Shure X2u XLR-USB; pro mic, free Audacity software Verizon Mi-Fi cellular broadband Telestream Wirecast for live streaming video

38 Contact Information : www. KerryShearer.com www.Twitter.com/KerrySh earer Kerry.Shearer@gmail.co m Using Social Media in Emergencies www.KerryShearer.com www.KerryShearer.com Thanks for Attending!


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