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@twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in.

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Presentation on theme: "@twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in."— Presentation transcript:

1 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Social Media Linking and Promotion by Eric Ward The surge in social media usage has created opportunities (and frenzy) among link building, SEO, and public relations professionals. It's true that links are shared now by people in multiple ways that didn't exist just a few years ago. But what is the true effect and strategic value of these shared links? How do you encourage or spark the sharing of links and what is the impact on click traffic and search rank? In this session the panelists show live examples of the many ways social media can be used, and sadly abused, for link building and publicity purposes. Speaker Logo Here

2 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Social Sharing Like Its 1999… Speaker Logo Here

3 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Social Sharing Like Its 2011… Speaker Logo Here

4 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo What Is Social Media To You? Twitter, Facebook, Google+, and Linkedin get the majority of the publicity, but social media tools and communities exist for many niche subjects and groups as well. List of Social Media and Social Networking Sites

5 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Tweets, Likes, and Shares Can Already Be Purchased, Making Them Algorithmically Untrustworthy.

6 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Too Many Signals? If You Are After A Search Rank Boost Via Social Media Interaction, What Signals Should You Be Pursuing?

7 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo The Folly of Followers? The Signal Metrics Of Social Media, Sharing, Following, Etc., Are Still Being Evaluated. NOBODY can say with certainty what signals matter the most and what those signals will be a year from now.

8 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Twitter Example If you were a search engine, would the number of followers a person has be an important number? Not by itself. What about the profiles of those followers? Are they attracting followers as well? How often do they tweet? How often does what they tweet get re-tweeted, and by whom? When someone tweets a link, how often is it clicked or shared, and by whom?

9 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo The Like/Share Resistance Effect How eager are you to like or fan Depends adult diapers, or Compound W wart remover, or tweet about how RID lice treatment helped your kids? Or about that addiction treatment center?Depends adult diapersCompound W wart removerRID lice treatment Compare those to Lucky Charms Cereal or Hot Wheels cars. Its human nature. So, are products that work well in embarrassing verticals banished to no-likeville forever? How will the engines account for this effect for rankings purposes?

10 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo What Do We Know, and What Can We Do About It? The engines want to include social link sharing data Early tests (live tweets in Google searches) and self selected networks (circles), where my search results are only affected by people Im already connected to. Re-tweets. Social signals can be gamed, and if it can be gamed, people will trypeople will try The engines therefore must focus on the few truly helpful metrics and influencers You have to find the influencers in your vertical, and seek engagement

11 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Find the influencers in your vertical, and seek engagement Find relevant Twitter users with: Find relevant Twitter lists Find local Twitter users

12 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Where I see the real value in Social Media as a link building engine is in recognizing that many people using Social Media tools like Twitter or G+ have trust and influence in very specific subject areas.

13 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo Closing with an example: If I want to build links or create awareness of this site

14 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo - Social medias surface allure is at first about fame and followers. Socials deeper value is in researched discretion, introducing our content to the right people. If that content is truly worthy, it will be shared. - Worry less about search engines and more about resource sharing among a handful of experts, often behind the scenes in the corners of the web most people ignore. - Ironically, it is often these very niche experts that can impact your rankings, because the engines can identify and respect their social footprint.

15 @twitterhandle Header Body copy the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth Speaker Logo LinkMoses Private LinkMoses Private from Eric Ward Link Opportunity Alerts (LOA's) and linking strategy posts sent to you individually via private every month


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