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Once a student – always an alumnus: Remaining virtually connected Diana Slevin Director of Alumni Relations and Fundraising The Open University, UK.

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Presentation on theme: "Once a student – always an alumnus: Remaining virtually connected Diana Slevin Director of Alumni Relations and Fundraising The Open University, UK."— Presentation transcript:

1 Once a student – always an alumnus: Remaining virtually connected Diana Slevin Director of Alumni Relations and Fundraising The Open University, UK

2 The Workshop Issues How can IT be used to keep students as part of a wider community after courses are over? What challenges do alumni organisations face in harnessing the internet to maintain contact with former students?

3 Initial Questions Who are the alumni? Why stay in touch? What are the mechanisms? What are the challenges? What is the key? How measure the outcomes? Challenges for the workshop.

4 Who are the alumni? Former students Not just graduates Not all interested Not just yours!

5 What is your alumni profile? Non homogenous group However similar at first study As diverse as the public BUT – your study in common

6 What are the alumni categories? Resistors 24% Rallyers 19% Reconnectors 33% Reminiscers 24% Colleen Phelan (2000) Advance Work: Whats Your Type?, Currents, July/August 2000, CASE

7 Why stay in touch? Bearers of your brand Advocates of the product Recruiters of students Student supporters Potential repeat studiers Volunteer workers Financial donors

8 What are the IT mechanisms? Websites Online Directories E-newsletters Target s E-research Computer conferencing Online events Spin off – face to face

9

10 To: Open University Alumni Circulation 57,000 Subject: OU Alumni News March 2004 Dear Alumni Colleague, Welcome to the alumni e- newsletter for March OPEN EYE BULLETIN TUESDAY 2 March * Interview with 18-year-old British HIV victim. And OU scientists at forefront of space exploration. For these stories and more see the latest issue of Open Eye Bulletin, in The Independent newspaper * If you are unable to obtain a copy of OE please note the stories are posted mid-month on our website under OPEN EYE ON-LINE

11 E-news contents ctd TV Information Course news Whats On Volunteer News OU News Freedom of Information developmentoffice developmentoffice Student News Services

12 E-news closing With Best Wishes Diana Slevin Director, Alumni Relations and Fundraising, The Open University,Milton Keynes, MK7 6AA, UK +44(0) ; Fax ; * To register a change in address, please title address change * To discontinue receiving the regular news update title 'de-register' * To discontinue receiving the services section title: 'No services

13 Student CMC

14 E-Research

15 What are the challenges? To define your alumni To know your alumni Accurate data Customer Relations Management (CRM) Meet your targets Fulfil expectations

16 What is the key? Identity Interactivity Efficiency Think alumni!

17 How measure the outcomes? Traditional = financial donations Percentage information Percentage involvement Percentage retention as alumni Re-recruitment rates Benchmarking

18 Summary Historic perspective on alumni IT = new facilities for interaction The alumni link facilitates LLL Students -Alumni transitions enabled

19 Challenges for the workshop Student mobility – Whose alumni are they anyway? Which institution? Once a student always an alumnus or – always a student? Who looks after them in the institution? Is it worth cultivating the alumni as such? Can your old alumni manage the new technologies? Does it matter? Can you facilitate them?

20 You are not alone! Fellow alumni officers Contact direct or Network through organisations such as CASE : Council for Advancement and Support of Education Website providers e.g. Internet Association Corporation

21 Contact me Diana Slevin BSc, MA (Open) Director of Alumni Relations and Fundraising The Open University Walton Hall Milton Keynes MK7 6AA, UK Tel +44(0) Fax 65 Website: OU Website:


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