Update Appeals to Broadest Range of Light Readers Update tailors the newspaper to meUpdate tailors the newspaper to me –I already know the basics of the news –I use Update to track the news I care about –I use it to manage the news –I use Update to dig deeper into stories I care about and skip the ones I dont
Talking Points Impact Talking Points are stories that:Talking Points are stories that: –Arouse my curiosity –Make me see the larger question behind the story Realize that its not one side or the otherRealize that its not one side or the other –Make me think or wonder I want to think about them and discuss or debate them with friendsI want to think about them and discuss or debate them with friends
Response to Guide "I like this a lot. You know what? I would probably read this first. This generates more interest here. It generates interest for the articles. You may not even have a chance to research some of this stuff, but it shows you that the information is out there, you may think to yourself, well I'm not going to snow job. I have the opportunity to go and look for myself."
Enrichment Brand Concept My newspaper gives me the news and teaches me something at the same timeMy newspaper gives me the news and teaches me something at the same time I get analysis and background that enriches my understandingI get analysis and background that enriches my understanding Everywhere I look my paper features a quick lesson that makes me smarterEverywhere I look my paper features a quick lesson that makes me smarter