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COM 226, Summer 2011 PPT #4 Includes chapter 8, part of chapter 24, of DeFleur textbook.

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Presentation on theme: "COM 226, Summer 2011 PPT #4 Includes chapter 8, part of chapter 24, of DeFleur textbook."— Presentation transcript:

1 COM 226, Summer 2011 PPT #4 Includes chapter 8, part of chapter 24, of DeFleur textbook

2 The original notion is from photography and filmmakingrefers to what is apparent to the viewer inside the frame…what is outside the frame is unseen and unknown Framing has also been defined as the highlighting of certain aspects of a news story to make them more noticeable (Entman, 1993) 1953 McArthur Day parade (textbook) Lang & Langs study of television framing Those who saw the parade live experienced a very different event than those who watched on TV On TV: Crowds; enthusiasm; Mrs. McArthur closeups; speeches by dignitaries

3 News is not truth The Theory: Press systematically monitors events via the surveillance function Press selects news based on news-value criteria a gatekeeping function Press has logistics limitations (time, money, etc.) Thus, news is characterized by selectivity, omissions, distortions From this news, audiences construct a pseudo- environment (as a result of framing) Thus, flawed beliefs lead to flawed public opinion which leads to flawed public policies

4 Mumia Abu Jamal VIDEOFraming an Execution: The Media & Mumia Abu Jamal The News of the World scandal VIDEOThe Daily Show segment from 7/11/11

5 Mumia Abu Jamal VIDEOFraming an Execution: The Media & Mumia Abu Jamal The News of the World scandal VIDEOThe Daily Show segment from 7/11/11 What framings does each reveal? How is each an actual case of framing in itself?


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