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Product training - Modernaplus / Moderna R LB Marketing & Product Management / 22.September 2010, version 2.

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Presentation on theme: "Product training - Modernaplus / Moderna R LB Marketing & Product Management / 22.September 2010, version 2."— Presentation transcript:

1 Product training - Modernaplus / Moderna R LB Marketing & Product Management / 22.September 2010, version 2

2 General information Design Ceramics Peter Wirz Furniture Marie Rahm Monica Singer Faucets arwa-class M Similor Group LaunchSWISSBAU Basel January 2010 SOS March 2010

3 General information Relaunch of Moderna No. 1 seller in Suisse market Update Moderna design to defend and increase sales Integrated Design Bathroom Suite ceramics wellness furniture accessories (only ceramic) faucets Logo

4 Pictures

5

6

7 Product training Modernaplus / Moderna R – VC LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2

8 Contents - VC 1.Product range 2.Article numbers & spare parts 3.Colours 4.Next steps

9 1. Modernaplus – Vitreous China Small WB 450 WB 550 WB 600 WB 650 Small Corner WB 450 Built-in WB 460 Siphon Cover Pedestal

10 1. Modernaplus – Vitreous China Countertop WB 800 Countertop WB 1000 Double WB Countertop 1300 Shelf 450 Shelf 600

11 1. Modernaplus – Vitreous China WHWC washdownWH Bidet

12 1. Modernaplus - Washbasin Small WB 450 WB x 360 With and without overflow With and without tap hole x 460 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available

13 1. Modernaplus - Washbasin WB 600 WB x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available

14 1. Modernaplus - Washbasin Small Corner WB 450 Built-in WB x 325 With overflow Without tap hole x 530 With overflow With and without tap hole

15 1. Modernaplus – Countertop washbasin Countertop WB 800 Countertop WB x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available

16 1. Modernaplus – Countertop washbasin & shelf Double WB Countertop 1300 Shelf 450 Shelf x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available x x 360

17 1. Modernaplus – WC & bidet WHWC washdown WH Bidet x 560 Washdown 4.5/3 l flush x 560 With and without lateral mounting holes With tap hole

18 1. Moderna R – Vitreous China WHWC washdown WH Bidet FSWC combination WHWC compact

19 1. Moderna R - WC & bidet WHWC WH Bidet x 560 Washdown 4.5/3 l flush x /3 l flush With tap hole With lateral mounting holes

20 1. Moderna R - WC FSWC combination WHWC compact x 670 Washdown Without tap hole With new lid design for cistern SoS October x 490 Washdown SoS October 2010

21 2. Article numbers & spare parts

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23 3. Colours 050 Agais 757 Edelweiss 049 Pergamon 000 White 400 White LCC 018 Bahamabeige 037 Manhatten 046 Whisperblue

24 2. PHASE MODERNA R (Re-designed Products) FS WC Combi VARIO SoPJanuary 2011 (S15+S25+DUO)SoSMarch 2011 FS Bidet SoPJanuary 2011 SoSMarch Next Steps

25 Product training Modernaplus - Wellness LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2

26 Contents - Wellness 1.Product range 2.Article numbers 3.SIA 181, DIN Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments

27 1. Modernaplus - Wellness Former Magnis 170x75 Former Lantha 170x70 Former Lantha 160x70

28 1. Modernaplus – Steel bathtub Magnis BT with same article number but named modernaplus 170 x 75 x 410 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Former Magnis 170x75

29 1. Modernaplus – Steel bathtub Lantha BT with same article number but named modernaplus 170 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Lantha BT with same article number but named modernaplus 160 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Former Lantha 170x70 Former Lantha 160x70

30 2. Article numbers New article numbers – charges 045, 046

31 Laufen passed in September with steel BTs and STs very strict SIA 181 and DIN 4109 standards in Fraunhofer Institute, Stuttgart. Currently are being prepared special sets to be added to BT or ST optionaly to fulfil both standards. Expected SOS Oct/Nov – set for BTs – set for STs up to 90x90cm – set for STs over 90x90cm Anti noise sets for acrylic BTs and STs will follow. 3. SIA 181, DIN 4109

32 Charges 045 and 046 – tap holes specialy for fitting taps Similor BT monoblock taps fit (see pictures) 4. Charges 045,046 and mixers

33 3. Feet Glued metal feet feet for Magnis 170, Lantha self-adhesive Advantages simple and quick mounting easy production => no mounting holes for feet no damage risk while moving the tub (clipped/ screwed feet => feet or enamel could be damaged)

34 4. Sales Arguments - Wellness Steel Bathtubs Bathtubs according to the EN-Norms: EN (EN 198), EN 232 Shower trays according to the EN-Norm: EN (EN 251) Certified for SIA 181 – antinoise Robust due to very heavy enamelled steel of 3.5 mm Abrasion-proof, heat proof and shock-resistant (DIN 51155) Acid-resistant (DIN ISO 2722, 2742, 2744, 8290) Colour-fast and Light-fast Hygienic and Easy to clean Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany) Naturally recyclable and ISO and 9001 certified production Fully glazed underneath the rim (Laufen only) Antislip always available as an option (acc. to DIN 51097) Specially developed thick and heavy noise absorption pads for Laufen All models of high deepness of 400 mm and more Warranty Laufen: 30 years

35 Product training Modernaplus - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

36 Contents 1.Product range 2.Article numbers 3.Colours 4.Sales Arguments

37 1. Product range - modernaplus Corner vanity unit Vanity unit 600Vanity unit 1200 Countertop 800Countertop 1000Countertop 1300

38 1. Product range - modernaplus Tall CabinetTrolley

39 1. Product range - modernaplus Corner mirror cabinet Mirror cabinet 500 Mirror cabinet 1200 Mirror 800Mirror 1000 Mirror 1200

40 1. Product range – Vanity units x 480 x 458mm Matches WB With door hinge right /2 372 x 600 x 400mm Matches WB / / With drawer without interior drawer with interior drawer Corner vanity unit Vanity unit 600

41 1. Product range – Vanity units /2 372 x 1200 x 400mm Matches 2 x WB Two cut outs, with drawer without interior drawer with interior drawer /2 372 x 1200 x 400mm Matches WB / / Cut out left, with drawer without interior drawer with interior drawer /2 372 x 1200 x 400mm Matches WB / / Cut out right, with drawer without interior drawer with interior drawer Vanity unit 1200

42 1. Product range – Countertop vanity units Countertop 800 Countertop x 745 x 458mm Matches WB With drawer Without interior drawer x 945 x 458mm Matches WB With drawer Without interior drawer

43 1. Product range – Countertop vanity units x 1245 x 458 Matches WB With drawer Without interior drawer Countertop 1300

44 1. Product range – Tall cabinets & trolley / x 400 x 350mm With door and drawer door hinge left door hinge right x 300 x 400mm With door and drawer With cosmetic box and mirror Tall Cabinet Trolley

45 1. Product range – Mirror cabinets /3/5 700 x 370 x 296mm With door hinge right With illumination one switch, one socket no switch, one socket no switch, no socket Corner mirror cabinet

46 1. Product range – Mirror cabinets /3/5 700 x 500 x 148mm With door hinge left With illumination one switch, one socket no switch, one socket no switch, no socket /3/5 700 x 500 x 148mm With door hinge right With illumination one switch, one socket no switch, one socket no switch, no socket Mirror cabinet 500

47 1. Product range – Mirror cabinets /3/5 700 x 1200 x 148 With illumination one switch, one socket no switch, one socket no switch, no socket Mirror cabinet 1200

48 Mirror 1200 Mirror Product range - Mirrors /3 500 x 800 x 46 With illumination one switch, one socket no switch, no socket /3 500 x 1000 x 46 With illumination one switch, one socket no switch, no socket /3 500 x 1200 x 46 With illumination one switch, one socket no switch, no socket Mirror 800

49 2. Article numbers

50 3. Colours 390 Blue panel 393 Grey panel 395 Natural oak panel 391 Red panel 392 Black panel 394 Wenge panel

51 MDF is dense and has a homogeneous texture Furniture shapes reflect ceramic design Exchangeable panels 6 different panel colours which can be changed to create a different atmosphere easily Thermoplastic 3D PVC furniture foils Special handle design Interior drawer arrangements can be changed Trolley w/ cosmetic box Without feet Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close High quality runners by Blum 3D adjustable installation fitting system IP44 lighting Inside and outside mirrors Safety mirrors 4. Sales Arguments - Furniture

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