Presentation on theme: "Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) was created in 2003 as a "Autonomous Social Service Agency", which is financed."— Presentation transcript:
2 Apex-BrasilThe Brazilian Trade and Investment Promotion Agency (Apex-Brasil) was created in 2003 as a "Autonomous Social Service Agency", which is financed by a tax levied on a contribution charged on the payroll of Brazilian companies. Apex-Brasil is accountable to the Ministry of Development, Industry and Foreign Trade of Brazil.The Ministry and Apex-Brasil have signed a management contract, which establishes annual objectives and targets related to export promotion that must be met by Apex-Brazil.
3 Apex-BrasilWith headquarters in Brasilia, Apex-Brasil has a large physical infrastructure and about 300 skilled employees in Brazil and abroad.
4 Apex-Brasil International strutcture AROUND THE WORLD BUSINESS SUPPORT CENTERSAROUND THE WORLDHavana (Cuba)Miami(USA)Luanda(Angola)Brussels(Belgiun)Dubai(UAE)Moscow (Russia)Beijing(China)
5 Apex-BrasilMission 1:To promote exports of Brazilian products and services:promoting the competitive advantages of Brazilian products and servicesencouraging innovation among Brazilian companies, aiming at diversification and value-adding to Brazilian products and services.strengthening the image of Brazil as a relevant trade partner and promoting Brazilian products and services
6 Apex-BrasilMission 2:To foster the competitiveness of Brazilian companies by promoting their internationalization:To support internationalization of Brazilian enterprises in all stages, from pre-export to the establishment of subsidiaries abroad;Apex-Brasil serves companies of all sizes and exporting stages, focusing on small and medium-sized companies.
7 Apex-BrasilMission 3:To attract foreign direct investment (FDI) into the country:Apex-Brasil is focused on identifying opportunities, promoting events and providing support to foreign investors in strategic sectors of Brazilian economy.
8 Apex-Brasil Assistance to Brazilian companies: Apex-Brasil currently supports 81 sectors of the Brazilian economy, divided into six large productive categories:food and beverages;fashion;technology and health care;housing and civil construction;entertainment and services;machinery and equipment.
9 Apex-Brasil Products: 1. Trade-Related Capacity Building Services 2. Intelligence Services Oriented to Competitiveness3. Trade Promotion4. Positioning and Image5. Internationalization Support6. Foreign Direct Investment (FDI) Attraction
10 Apex-Brasil Product 1: Capacity Building Services The project PEIEX (Industrial Extension for Exporting) is a project of capacity building for small and medium-sized enterprises with export potential.Under PEIEX, consultants conducts an assessment on the technical and managerial resources of companies, and then suggests measures to enable them to start a safe and focused export process.
11 Apex-Brasil Product 1: Capacity Building Services Technical cooperation with universities and technological centers;Capacity Building Services delivered to Business Associations: projects tailored for each sector of Brazilian economy;Export-related missions and Seminars;Seminars "Focus on Market” update Brazilian entrepreneurs on untapped business opportunities at selected countries. These seminars are broadcasted online, reaching nationwide audience.
12 Apex-Brasil Product 2: Intelligence Services Apex-Brasil produces competitive and business intelligence researches in order to guide decisions of Brazilian companies through international markets.Permanent research about international markets in order to define priority-markets for several exporting sectors of Brazilian economy;Research the exporting profile of Brazilian regions;Provide updated newsletters on trade-related issues.
14 Apex-Brasil Sectorial Integrated Projects The Sectorial Integrated Projects are conducted in close partnership with the main Brazilian Business Associations, aiming at organizing broad trade- promotion activities, such as:participation of Brazilian companies in major international trade fairs;trade missions;business rounds;visits of foreign buyers and opinion makers to learn about the Brazilian productive structure.
15 Apex-Brasil Product: Carnaval Project Attraction of buyers, foreign investors and opinion makers to visit the Carnival parade in Rio de Janeiro and have a customized business agenda:Innovative business platformMarketing of Brazilian industryIncentives to the opening of new markets
16 Apex-Brasil Product: Formula Indy Project Apex-Brasil has a partnership with theIndyCar Series. Brazilian ethanol fuelsIndy racing cars.innovative business platform to promote Brazilian products and services in USA, Canada and Japan;boosting visibility to Brazilian brands abroad;business meetings;networking strategies.
17 Apex-Brasil Product 4: Positioning and Image BRANDING PROJECTS To formulate a sector branding strategy designed to value and promote the image of Brazilian products in international markets.
18 Apex-Brasil Product 4: Positioning and Image Promotional Initiatives by Economic Sector:Projects:Brazil TechBrazil FashionBrazil Home DesignFlavors from Brazil
19 Apex-Brasil Product 5: Support for Internationalization Apex-Brasil supports the process of international expansion of Brazilian companies into global marketsBUSSINESS SUPPORT CENTERSPlatform designed to assistBrazilian companies wishingto expand their businessesin key global markets.
20 Apex-Brasil Product 5: Support for Internationalization Services offered by Business Support Centers:Identification of new business opportunities and tailor-made information on potential business partners;Recommendation of distributors and local business partners;Support to organizing events and business matchmaking events.
21 Apex-Brasil Product 6: Investment (FDI) Attraction Apex-Brasil coordinates initiatives related to the attraction of foreign direct investment (FDI) into Brazilian economy.Such initiatives are focused on strategic sectors:Oil and gasSemiconductors / electronic componentsIT/BPOBiotechnologyTourism
30 Apex-BrasilBrazil in the worldInovative,competitive andsustainable
31 Apex-Brasil Other international affairs Apex-Brasil coordinates major world forums such asBrazil-U.S. CEO Forum;Brazil-UK Joint Economic & Trade Committee (JETCO);Brazil-Mexico Forum;Brazil-India Forum.Since 2008, Apex-Brasil chairs the World Association of Investment Promotion Agencies (WAIPA)Since 2009, chairs the Ibero-American Network of Trade Promotion Organizations (RedIbero).
32 Apex-Brasil International awards In 2010, the International Trade Centre (ITC) – an agency of the World Trade Organization and the United Nations, awarded Apex-Brasil as the Best Trade Promotion Organization among developing countriesIn 2009, the World Bank ranked Apex-Brasil asthe second best agency for foreign investment support among 181 institutions around the worldthe first in Latin America and the Caribbean.
33 Apex-BrasilThank you!Brazilian Trade and Investment Promotion Agency – Apex-BrasilAlmir Ribeiro AméricoHead of Moscow’s representative officeTel:Fax: