Presentation on theme: "Huckleberry House Fundraising FY 15 Fundraising Plan."— Presentation transcript:
Huckleberry House Fundraising FY 15 Fundraising Plan
Huckleberry House Strategic Goals 2014-2017 Increase the total number of clients served by the Transitional Living Program. Program Expansion: Develop new programs Fundraising: Diversify funding sources, while increasing overall funding. (additive, not replacement)
Fundraising Strategic Plan 2014-2017 Measurable – For the FY 16, 10% of Huckleberry Houses total funding will be from private donations.
STRATEGYACTION STEPSEXPECTED OUTCOMES INCREASE BOARD GIVING Send out reminders of giving opportunities to Board members Promote cultural change on HH Board Board -to -Board solicitation One to one conversation with each board member 100% of board members will donate Board will contribute $20,000 FY 2015 Fundraising Plan and Action Steps
STRATEGYACTION STEPSEXPECTED OUTCOMES MOVE CURRENT DONORS UP/DONOR RETENTION Hold Donor Appreciation Open House for current givers Communicate with folks who gave in FY13 but not FY14 through a hand written note in annual appeal letter Invite current donors to visit the house, ask specific donors to be ambassadors to Huck House at Open House Board members send letters, thank you –Chrissy to add personal stories in her thank yous 25 current donors will move up to next giver category. FY 2015 Fundraising Plan and Action Steps
STRATEGYACTION STEPSEXPECTED OUTCOMES NEW DONOR ACQUISITION OPEN HOUSE HH AWARDS HHYA increase attendance by 10%, Becky and Chrissy and Board to each invite at least 1 new guest Goal is for half of guests to make a gift with the average being $50 Open house scheduled for 9/18/14 goal is for 20% of guests to be new to Huck House Board to invite new guests to Open House Ask specific current donors to attend as ambassadors Discuss other possible draws to Open House i.e. raffle Capture more volunteers Engage old members and alumni We will add 38 new donors. 5/14/2014 FY 2015 Fundraising Plan and Action Steps
Giving USA 2013 Highlights Total estimated U.S. charitable giving up by 3.5% Giving by individuals increased by 3.9%