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Listing and Marketing Consultation Paul Holtzheimer Welcomes YOU to his Keller-Williams If you have ANY questions during this presentation.. Please Ask!

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Presentation on theme: "Listing and Marketing Consultation Paul Holtzheimer Welcomes YOU to his Keller-Williams If you have ANY questions during this presentation.. Please Ask!"— Presentation transcript:


2 Listing and Marketing Consultation Paul Holtzheimer Welcomes YOU to his Keller-Williams If you have ANY questions during this presentation.. Please Ask!

3 During this presentation Ill discuss each of these… KELLER WILLIAMS ® Consultant Vs. Agent Key Objectives Pricing Factors Controlling Factors Sources of Buyers Marketing Preparing for the Offer Processing the Sale

4 Gary Keller Chairman Of The Board About KELLER WILLIAMS ® Realty Founded in Austin, Texas, over 20 years ago. KELLER WILLIAMS ® Realty has laid the foundation for agents to become real estate business people. Mo Anderson owned the #3 franchise in the largest real estate company in the world. Gary Keller was chosen by Realtors across the U.S. as one of five of the Most Admired REALTORS® in the nation. KELLER WILLIAMS ® FACTS: Most Innovative Real Estate Company Inman News. 75,000+ real estate consultants offices in the U.S. and Canada. One of the largest real estate companies in North America. In All of the Major Markets. Excellence in real estate consultation training.

5 Notice, Keller-Williams, is number two in the number of days before a home sells. Next year we plan to be number one!

6 KELLER WILLIAMS ® is in ALL Major Markets

7 At KELLER WILLIAMS ® We Have a Special Culture… Win-Win or no deal Integrity do the right thing Commitment in all things Communication seek first to understand Creativity ideas before results Customers always come first Teamwork together everyone achieves more Trust starts with honesty Success results through people We Include these in EVERY DEAL!

8 As shown at the Ski-to-Sea Parade, Keller-Williams is more than just Realtors, were a family, a TEAM!

9 Our Main Office: 3800 Byron Ave Bellingham, WA My Phone: Paul My Fax: Website: My Office

10 Consultant Vs. Agent Whats the difference? Fiduciary (Consultant) Advises and Consults Educates and Guides Involved in Decision Process Uses Judgment and Experience Almost Irreplaceable Adequately Compensated Functionary (Agent) Delivers Information Tells and Sells Stays out of Process Follows the Rules and Procedures Very Replaceable Minimally Paid

11 Professional Qualifications: Holds Masters Degree in Political Science City Planner for Oklahoma City Marketing Associate w/Major Savings & Loan Member, Board of Directors, Habitat for Humanity Certified Graduate of the Advantage System Certified as a Talking House Professional My Biography My REALTOR® Paul Holtzheimer Who is Paul Holtzheimer ? Seeing the joy on his clients faces when the deal is done! Enjoys: Photography, Music, 19th Century U.S. History, Close-up Magic Hobbies: Born in Whatcom County, Lived/Educated in Oklahoma. Lived in Whatcom County for the past 20+ years History: Marketing, Management, City Government, Computer Science Education:

12 Key Objectives In Getting Your Home Sold PRICING … your home at the propertys fair market value. TIMING … in the desired time period. CONVENIENCE … selling your home with the least amount of hassle!!!

13 Where do most buyers come from?

14 Where do the Buyers Come From? Compiled from national surveys whose data is believed to be accurate. The INTERNET Open Houses 6% Referrals 8% Corporate Relocation 2% Signs 9% Other 4% 71% 98% ? Today?

15 Targeted Advertising To the public (Talking House, Television, The Real Estate Book, and other publications) To the REALTOR ® community (flyers, meetings, one on one) KELLER WILLIAMS ® Professional Real Estate Consultants Office Tours REALTOR ® Open Houses w/Circle Prospecting Your home shared on hundreds of Web Sites Yard Signs, Flyers, & Mailers Highly recognized Red & White signs Calls come from my signs Post cards and/or Mailings to neighbors Multiple Internet Web Sites MLS (to be seen by over 20,000!) National/International Internet Sites (over 500) My Marketing Plan

16 I can show the world your home on hundreds of Web Sites 24 hours a day Your Home Gets International Exposure!! Here Are a Few of the Internet sites I use:

17 Local Marketing Tools My marketing publications for your home was developed in 1995, making KELLER WILLIAMS ® one of the first real estate franchises to establish a presence on the World Wide Web. Publications My Web Site: Variety of flyers

18 The Talking House is like having your agent standing on the sidewalk talking to people as they drive by. As potential buyers stop by your home, they tune their car radios to your own radio station to hear all about your home: saves you hassle, time, and keeps people completely informed about your home… No More Hassles!

19 Marketing Your Home Input your listing to MLS. Install nationally recognized sign. Provide information fliers. Professional pricing guidance. Prepare advertising. Hold highly attended Open Houses. Give Feedback on showings. Review contracts and represent you in negotiations. Guidance in staging your property. Pre-Qualify Potential Buyers Help Arrange Financing for buyers. Complete all repairs and cleaning. Stage your home to be appealing. Hide valuables (also prescriptions). Keep marketing information out for prospective buyers. Call me if information is depleted. Leave premises for showings. Call me with any questions. Refer friends and acquaintances who might be interested in your property. Refuse to discuss terms with prospective buyers or their agents. (Refer them to me, your agent) Your Consultant (me)You Our Respective Duties

20 What You Do & Dont Control Seller Controls: Property Condition Availability for Showing Price Home Warranty Seller Doesnt Control: Competition Buyers or Sellers Market Interest Rates When The Perfect Buyer Walks Thru Door

21 Selling Price Vs. Timing Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market. If the home is over-priced it may become stale on the market. WEEKS ON MARKET ACTIVITYACTIVITY

22 Pricing Factors As this triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING If you price your home above market value, youll likely lose money!

23 Pricing Misconceptions It is very important to price your property at a competitive market value when first signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in todays market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS.

24 Comparatitive Market Analysis (CMA) Recent Sales Current Listings = Competition Expired Listings = What has not sold

25 Focusing On Results The proper balance of these factors will expedite your sale. LOCATION COMPETITION TIMING CONDITION TERMS PRICE SOLD

26 Preparing For The Offer ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, youre on your way to having your property sold! REJECTION. Unconditional… unfortunately, your home is still on the market. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage. NO ACTION. Equals rejection. Your home is still on the market. In a Buyers Market, offers to purchase routinely come in low, whereas in a Sellers Market, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and dont submit an offer.



29 Our Service Process

30 Inspections Inspections and potential repairs are the number one reason sales dont close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. Inspectors are supposed to find all the problems! SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment Do Deferred Maintenance Now!

31 Home Warranty Plans H ome warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).

32 Let me help you sell your home. I have the experience, the techniques, the ability, and the power of Keller-Williams behind me all the way! TO GET YOUR HOME…

33 Learn about Commissions THANKS! For watching!! Im always available at


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