2 Connotative and Denotative Meanings Key Learning: Written and oral communication uses persuasive devices.Unit Essential Question: How do persuasive devices make a message influential? ,Concept:Persuasive DevicesConcept:Connotative and Denotative MeaningsConcept:Fact and OpinionConcept:SlogansLesson Essential Questions:How do I identify different types of persuasive devices?Lesson Essential Questions:How do I distinguish between the connotative and denotative meanings of words?Lesson Essential Questions:How do I differentiate between fact and opinion?What are examples of facts and opinions in advertisements and other texts?Lesson Essential Questions:What makes a slogan effective?
3 Activator: What Does This Mean? On your notesheet, write the meanings of these words:Home:House:Residence:Dwelling:
4 Activator: What Does This Mean? The words home, house, residence, and dwelling all have the same basic definition, but the meaning of each word is very different.
5 Activator: What Does This Mean? What is the definition of home, house, residence, and dwelling?……Where a person lives at any given time.
6 Activator: What Does This Mean? Even though these four words have the same DENOTATION (DICTIONARY DEFINITION) they all have different meanings, or CONNOTATIONS.
7 Activator: What Does This Mean? CONNOTATIONSHome: cozy, loving, comfortableHouse: the actual buildingResidence: cold, no feelingDwelling: primitive or basic surrounding
8 Denotation Denotation is the strict dictionary meaning of a word. Denotation is the literal meaning of the word.D=Dictionary
9 C = Colorful or Connection ConnotationConnotation is the emotional, cultural, and imaginative meaning or association surrounding a word.A connotation of a word can be either positive or negative.C = Colorful or Connection
10 Examples (AP #1)If something doesn’t cost a lot, we can call it either CHEAP or INEXPENSIVE.This is the DENOTATION of the words inexpensive and cheap.Which word has a positive connotation?A negative connotation?
11 This is the DENOTATION of the words gambling and investing. Examples (AP #1)When we put something into something else, we can call it either INVESTING or GAMBLING.This is the DENOTATION of the words gambling and investing.Which word has a positive connotation?A negative connotation?
12 This is the DENOTATION of the words new and unproven. Examples (AP #1)When something has never been there before, we can call that either NEW or UNPROVEN.This is the DENOTATION of the words new and unproven.Which word has a positive connotation?A negative connotation?
13 This is the DENOTATION of the words thrifty and miserly. Examples (AP #1)When someone is very careful with their money, we can call them either STINGY or THRIFTY.This is the DENOTATION of the words thrifty and miserly.Which word has a positive connotation?A negative connotation?
14 Examples (AP #1)If someone is buying a car, and they can choose a USED or PRE-OWNED vehicle, which has the positive connotation?
15 Let’s Practice! (AP#2)Remember, a word can have a positive or negative connotation.Using the words on the next slide, match up the positive connotation word with its negative connotation word.
16 Proper A. Weird Brave B. Outrageous Fascinating C. Smirk Let’s Practice (AP#2)Proper A. WeirdBrave B. OutrageousFascinating C. SmirkHilarious D. FoolhardySmile E. Snobby
17 Which Has the Positive Connotation? (AP#3) Which headline would you be likely to find in the Cub’s hometown paper?a. Cubs Destroy Cards 5-3b. Cards’ Effort Falls Short;Cubs Win 5-3
18 Which Has the Negative Connotation? (AP#3) Which newspaper does not favor the development project?a. Mall to Destroy 300Homesb. Mall to Bring 3,000 Jobs
19 What Does The Word Chicken Mean In These Titles? (AP#4)