1. The Quality Function Deployment Process – House of Quality by Doug Sutton
* Turning the customer’s desires into engineering specifications!

2. QFD?–Where Are We Headed?
Turn Design Qualities into Design Specs.
Prioritize Design Features
Assess the Competition
Produce a House of Quality – (Which is Due Next Tuesday)

3. How The QFD Fits Into Your Final Proposal
Proposal Sections:
Letter of Intent >> Transmittal
Title Page
Executive Summary
Table of Contents
List of Figures
Letter of Intent >> Introduction
QFD/House of Quality >> Design Objectives
Product, System, or Process
Division of Responsibility
Project Schedule
Budget
Resume >> Qualifications
Bibliography
QFD/House of Quality >> Appendices
Glossary

4. The Quality Function Deployment Process
Identify the Customer(s)
Determine Customer Requirements/Constraints
Prioritize each requirement
Competitive Benchmarking
Translate Customer Requirements into Measurable Engineering specifications
Set Target values for each Engineering Specification

6. OK, Let’s Walk Through A Simple Example

7. QFD Example An Automobile Bumper
Customer Request:
There is too much damage to bumpers in low-speed collisions. Customer wants a better bumper.

8. QFD Example An Automobile Bumper
Step 1: Identify Customer(s)
Repair Department
Automobile Owner
Manufacturing Plant
Sales Force

9. QFD Example An Automobile Bumper
Step 2: Determine Customer Requirements/Constraints
I want something that looks nice (basic)
It must hold my license plate (performance)
I want it strong enough not to dent (excitement)
It must protect my tail-lights and head-lights (performance)
I don’t want to pay too much (basic)

10. QFD Example An Automobile Bumper
Step 3: Prioritize Customer Requirements

11. QFD Example An Automobile Bumper
Put prioritized Customer Requirements into a House of Quality Chart

12. QFD Example An Automobile Bumper
Step 4: Competition Benchmarking
Identify Competitors
Test and Analyze Competitor Products
Reverse Engineer Competitor Products
Rate Competitor Products against customer requirements/constraints

13. QFD Example An Automobile Bumper
Put competitive benchmarking information into
House of Quality Chart

14. QFD Example An Automobile Bumper
Steps 5 and 6: Translate Customer Requirements into Measurable Engineering Specifications and define target values
Specify how license plate will be held
Specify how to resist dents through material yield strength, young's modulus, etc.
Specify with a dollar amount the term ‘inexpensive’

15. QFD Example An Automobile Bumper

16. References Previous Presentations from Julie Vanlaanen and Dr
References Previous Presentations from Julie Vanlaanen and Dr. David Munoz Books Kevin Otto & Kristin Wood, Product Design Techniques in Reverse Engineering and New Product Development, Prentice Hall, J. Eric Salt & Robert Rothery, Design for Electrical and Computer Engineers, John Wiley & Sons, Inc., 2002.

17. QFD Assignment Due Next Tuesday!!
Note: Please review the QFD/House of Quality
Assignment on the “Assignments” web page.
Examples of previously submitted HOQ’s are on
the “Lectures” web page.
DO YOU HAVE ANY QUESTIONS?