Presentation on theme: "The Quality Function Deployment Process – House of Quality by Doug Sutton * Turning the customer’s desires into engineering specifications!"— Presentation transcript:
1The Quality Function Deployment Process – House of Quality by Doug Sutton * Turning the customer’s desires into engineering specifications!
2QFD?–Where Are We Headed? Turn Design Qualities into Design Specs.Prioritize Design FeaturesAssess the CompetitionProduce a House of Quality – (Which is Due Next Tuesday)
3How The QFD Fits Into Your Final Proposal Proposal Sections:Letter of Intent >> TransmittalTitle PageExecutive SummaryTable of ContentsList of FiguresLetter of Intent >> IntroductionQFD/House of Quality >> Design ObjectivesProduct, System, or ProcessDivision of ResponsibilityProject ScheduleBudgetResume >> QualificationsBibliographyQFD/House of Quality >> AppendicesGlossary
4The Quality Function Deployment Process Identify the Customer(s)Determine Customer Requirements/ConstraintsPrioritize each requirementCompetitive BenchmarkingTranslate Customer Requirements into Measurable Engineering specificationsSet Target values for each Engineering Specification
7QFD Example An Automobile Bumper Customer Request:There is too much damage to bumpers in low-speed collisions. Customer wants a better bumper.
8QFD Example An Automobile Bumper Step 1: Identify Customer(s)Repair DepartmentAutomobile OwnerManufacturing PlantSales Force
9QFD Example An Automobile Bumper Step 2: Determine Customer Requirements/ConstraintsI want something that looks nice (basic)It must hold my license plate (performance)I want it strong enough not to dent (excitement)It must protect my tail-lights and head-lights (performance)I don’t want to pay too much (basic)
10QFD Example An Automobile Bumper Step 3: Prioritize Customer Requirements
11QFD Example An Automobile Bumper Put prioritized Customer Requirements into a House of Quality Chart
12QFD Example An Automobile Bumper Step 4: Competition BenchmarkingIdentify CompetitorsTest and Analyze Competitor ProductsReverse Engineer Competitor ProductsRate Competitor Products against customer requirements/constraints
13QFD Example An Automobile Bumper Put competitive benchmarking information intoHouse of Quality Chart
14QFD Example An Automobile Bumper Steps 5 and 6: Translate Customer Requirements into Measurable Engineering Specifications and define target valuesSpecify how license plate will be heldSpecify how to resist dents through material yield strength, young's modulus, etc.Specify with a dollar amount the term ‘inexpensive’
16References Previous Presentations from Julie Vanlaanen and Dr References Previous Presentations from Julie Vanlaanen and Dr. David Munoz Books Kevin Otto & Kristin Wood, Product Design Techniques in Reverse Engineering and New Product Development, Prentice Hall, J. Eric Salt & Robert Rothery, Design for Electrical and Computer Engineers, John Wiley & Sons, Inc., 2002.
17QFD Assignment Due Next Tuesday!! Note: Please review the QFD/House of QualityAssignment on the “Assignments” web page.Examples of previously submitted HOQ’s are onthe “Lectures” web page.DO YOU HAVE ANY QUESTIONS?