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The Quality Function Deployment Process – House of Quality by Doug Sutton * Turning the customers desires into engineering specifications!

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Presentation on theme: "The Quality Function Deployment Process – House of Quality by Doug Sutton * Turning the customers desires into engineering specifications!"— Presentation transcript:

1 The Quality Function Deployment Process – House of Quality by Doug Sutton * Turning the customers desires into engineering specifications!

2 QFD?–Where Are We Headed? Turn Design Qualities into Design Specs. Prioritize Design Features Assess the Competition Produce a House of Quality – (Which is Due Next Tuesday)

3 How The QFD Fits Into Your Final Proposal Proposal Sections: Letter of Intent >>Transmittal Title Page Executive Summary Table of Contents List of Figures Letter of Intent >>Introduction QFD/House of Quality >>Design Objectives Product, System, or Process Division of Responsibility Project Schedule Budget Resume >>Qualifications Bibliography QFD/House of Quality >>Appendices Glossary

4 The Quality Function Deployment Process 1.Identify the Customer(s) 2.Determine Customer Requirements/Constraints 3.Prioritize each requirement 4.Competitive Benchmarking 5.Translate Customer Requirements into Measurable Engineering specifications 6.Set Target values for each Engineering Specification

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6 OK, Lets Walk Through A Simple Example

7 QFD Example An Automobile Bumper Customer Request: There is too much damage to bumpers in low-speed collisions. Customer wants a better bumper.

8 QFD Example An Automobile Bumper Step 1: Identify Customer(s) –Repair Department –Automobile Owner –Manufacturing Plant –Sales Force

9 QFD Example An Automobile Bumper Step 2: Determine Customer Requirements/Constraints –I want something that looks nice (basic) –It must hold my license plate (performance) –I want it strong enough not to dent (excitement) –It must protect my tail-lights and head-lights (performance) –I dont want to pay too much (basic)

10 QFD Example An Automobile Bumper Step 3: Prioritize Customer Requirements

11 QFD Example An Automobile Bumper Put prioritized Customer Requirements into a House of Quality Chart

12 QFD Example An Automobile Bumper Step 4: Competition Benchmarking –Identify Competitors –Test and Analyze Competitor Products –Reverse Engineer Competitor Products –Rate Competitor Products against customer requirements/constraints

13 QFD Example An Automobile Bumper Put competitive benchmarking information into House of Quality Chart

14 QFD Example An Automobile Bumper Steps 5 and 6: Translate Customer Requirements into Measurable Engineering Specifications and define target values –Specify how license plate will be held –Specify how to resist dents through material yield strength, young's modulus, etc. –Specify with a dollar amount the term inexpensive

15 QFD Example An Automobile Bumper

16 References Previous Presentations from Julie Vanlaanen and Dr. David Munoz Books - 1. Kevin Otto & Kristin Wood, Product Design Techniques in Reverse Engineering and New Product Development, Prentice Hall, J. Eric Salt & Robert Rothery, Design for Electrical and Computer Engineers, John Wiley & Sons, Inc., 2002.

17 QFD Assignment Due Next Tuesday!! DO YOU HAVE ANY QUESTIONS? Note: Please review the QFD/House of Quality Assignment on the Assignments web page. Examples of previously submitted HOQs are on the Lectures web page.


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