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The Target Customer AP® (Advanced Placement) Prep classes International Baccalaureate (IB) Schools looking for a Level 5 Advanced Spanish classes Native.

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Presentation on theme: "The Target Customer AP® (Advanced Placement) Prep classes International Baccalaureate (IB) Schools looking for a Level 5 Advanced Spanish classes Native."— Presentation transcript:

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2 The Target Customer AP® (Advanced Placement) Prep classes International Baccalaureate (IB) Schools looking for a Level 5 Advanced Spanish classes Native Speakers classes College in the Schools (CIS) College or University Spanish

3 The Complete Program Textbook –© 2008, 528 pages –authored by Carmen Herrera –Spanish teacher at the Dalton School in New York City –International Teaching Experience Paul Lamontagne –Advanced Placement Spanish Language Exam Reader –Advanced Placement Spanish Language Exam Table Leader –Advanced Placement Spanish Language Exam Question Leader

4 Teacher Resources –Annotated Teachers Edition –Textbook Audio Program –Workbook Answer Key with Audio –ExamView ® with Assessment Audio –Web Activities The Complete Program

5 Student Resources –Textbook –Workbook with Audio –Web Activities The Complete Program

6 1 st thematic textbook specifically created for the new AP® format Teaches advanced vocabulary and reviews four years of grammar Communicative and integrated skills approach EMC can provide teachers with the AP required course audit Distinguishing Features

7 Organization 8 chapters 2 lessons each chapter Lesson A-general, high interest topics, more fun, level 4 appropriate Lesson B-serious topics, level 5 (AP) ** Use of authentic texts for reading and listening requires students to make inferences, synthesize information, draw conclusions and present opinions **

8 Tabbing Guide Scope and SequenceTE 4-7 At a glanceTE 8-9 Textbook TourTE Sample Lesson PlanTE Games and activitiesTE Transcripts AudioTE AP curricular requirementsTE 68 Chapter opener1-3 (1-2) Vocabulary and grammar in context4-8 (3-19) Grammar fill-ins (AP)9-10 (20, 22) Lea, escuche y escriba/presente (AP)11 (24) Reading 16 (31…) Listening24 (52…) Participate in a conversation (AP)25 (54) Writing26 (55…) Speaking27 (60…) Projects28 (63) Vocabulary29-31 Writing template479 Rubrics480…

9 Meets the College Boards requirements for an AP ® class text No more gathering materials from various sources – ¡A toda vela! is a complete program What are the benefits? Future plans for the College Board include adapting the AP Exam to a more thematic format… ¡A toda vela! is the only thematic complete AP program on the market *

10 Competitors Wayside Publishing Triángulo © pgs. Paperback Teachers Guide Audio Program Reflects AP Exam Changes No WB or WB audio No web activities McGraw Hill/Glencoe Several supplementary materials Galería de arte y vida Tesoro literario Various ©2007 Separate conversation, composition and pronunciation books Literature based textbooks Prentice Hall Abriendo Paso AP Spanish - Preparing For the Language Examination © 2006 Aprox. 250 pages Paperback © pages Paperback Separate Grammar and Reading books Teachers Guide Audio Program

11 EMC vs. Competitors Reading and grammar books already exist Competitors have modified current books or added ancillaries to address AP ® exam changes ¡A toda vela! was completely written for the AP ® exam changes ¡A toda vela! is the only comprehensive textbook on the market offering instruction and practice in all 4 skills as well as AP prep

12 Sales Strategy and Successes Personal contacts with DCs and AP teachers Presentations at conferences One on one discussions at conferences Sales success stories??

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14 The Program… © 2008, 222 pgs. © 2008, 222 pgs. Written by Jay Duhl and Felipe Mercado, AP teachers and AP exam readers from New Jersey Written by Jay Duhl and Felipe Mercado, AP teachers and AP exam readers from New Jersey Authors helped establish the direction of the new AP Test that features integrated skills Authors helped establish the direction of the new AP Test that features integrated skills

15 Features… Textbook, Teachers Edition, Audio CDs Textbook, Teachers Edition, Audio CDs Contains 14 exercises for each of the 10 sections of the AP Spanish Language Exam Contains 14 exercises for each of the 10 sections of the AP Spanish Language Exam Includes 2 complete practice exams Includes 2 complete practice exams Features a variety of native voices Features a variety of native voices Fun and interesting topics Fun and interesting topics

16 Better than the rest… New product on the market New product on the market Ideal page count Ideal page count Complements any AP program Complements any AP program Great value Great value

17 How do we compete? ¡Aventura! Newest Spanish series on the market One of 2 series that has a 4 th year textbook Technology that reinforces language skills Variety of types of activities in all skills to meet the needs of all students i-CULTURE exclusive to EMC ¡A toda vela! Only company that offers a comprehensive 5 th year textbook Sole thematic textbook on the market that integrates AP preparation AP Audit is done!

18 We would like to thank April and Hannah for their thoughtful creativity in helping us to develop the PowerPoints used in todays presentation!


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