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Enabling New Business Models through Innovation Moderator – Reynold Harbin, Senior Product Line Director, Akamai Manoj Tharakan, Manager IT Software Delivery.

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Presentation on theme: "Enabling New Business Models through Innovation Moderator – Reynold Harbin, Senior Product Line Director, Akamai Manoj Tharakan, Manager IT Software Delivery."— Presentation transcript:

1 Enabling New Business Models through Innovation Moderator – Reynold Harbin, Senior Product Line Director, Akamai Manoj Tharakan, Manager IT Software Delivery & Enablement, Cisco Don Marks, Strategic Engagement Manager, Akamai Michael Brown, CTO, comScore Patrick Sullivan, Senior Solutions Engineer, Akamai

2 Enabling New Business Models through Innovation with Akamai A Case Study for Secure Electronic Software Delivery Solution at Cisco Manoj Tharakan, Manager IT, Cisco Don Marks, Strategic Engagement Manager, Akamai Technologies

3 ©2011 Akamai Ciscos Need For Electronic Software Distribution (ESD) Build Out A Foundational Electronic Delivery Infrastructure for Software Distribution Respond to market demands for automated software product delivery and asset management Reduce software order lead times from weeks to < 6 hours, increasing customer satisfaction Services Based Architecture

4 ©2011 Akamai Cisco ESD Requirements Compliance Security Transport Level Security at all points of the image lifecycle Security Of file At Rest Protection Against Replay Attacks HTTP REST API to Net Storage Origin Servers in Certain Geographies – minimum distribution from origin server Tax Compliance Ability to Call Cisco Services for IP/DPL Checks Need for Zero Footprint Client Downloads for Certain Customer Segments

5 ©2011 Akamai Cisco ESD Requirements Distribution Reporting Monthly Reports on Performance – Download Speeds, Completion Rates etc Geographical Distribution Compliance Reports Download Performance Edge Node Locations Intelligent Downloads Support for Large Image Sizes > 8GB Localization Support Flexible Download Manager

6 ©2011 Akamai End to End AAA And Security Expanded Cisco Trust Domain – PKI End Points Cisco Defined DPL Checks, Tax Policies, Export Policies, Security Policies All Transport over SSL AuthenticationAuthorizationAccounting Cisco Login Credentials with Single Sign On End Point Authentication via Digital Certificates One time use access tokens Order Level Access Encrypted Files on Rest – Cisco Always Holds Encryption Key Download Receipts Reconciled Portal Events

7 ©2011 Akamai Akamai Standard and Customized Features Customization Minimum Bytes from Origin ServersSome Chunk from Origin Tax ComplianceNet Storage Ireland/US Cisco IP/DPL ChecksCisco DPL and Cisco Verified Client IP Zero Footprint OptionBrowser detection with custom messaging Direct HTTP Download Compliance Transport Level SecurityHTTPs Transport Security of File At RestStore encrypted and decrypt a portion of each file on the fly Protection Against Replay AttacksInclude encrypted salt in headers in the auth token HTTP REST API to Net StorageFinalized HTTPS RESTful API Security

8 ©2011 Akamai Akamai Standard and Customized Features Customization Download Performance Product : Secure ESD 2.0 Edge Node Locations Intelligent Downloads Support for Large Image Sizes > 8GB Flexible Download Manager Localization SupportLocalized custom error message strings Compliance Monthly Reports on Performance – Download Speeds, Completion Rates etc Download Analytics Geographical Distribution Compliance ReportsJavaScript beacons into DLA on certified client delivery and decryption Reporting

9 ©2011 Akamai DATA 1 Net Session PORTAL CISCO NET STORAGE EJ EDGE 2345 DLM 6 8 791110 8 DLR CERT 1.Get Download URL from Portal 2.Download Cart DLM page 3.Send to Net Session 4.Request from Edge 5.POC2 split – 1MB always sourced from Net Storage 6.First chunk from EJ 7.EJ pulls 1st chunk from NS 8.Get Cisco Key and Decrypt 9.Last Byte DLR to Portal 10.Compare MD5 on disk with encrypted MD5. 11.Signature Validation in DLM, JS triggers SigVerified DLR 1.Get Download URL from Portal 2.Download Cart DLM page 3.Send to Net Session 4.Request from Edge 5.POC2 split – 1MB always sourced from Net Storage 6.First chunk from EJ 7.EJ pulls 1st chunk from NS 8.Get Cisco Key and Decrypt 9.Last Byte DLR to Portal 10.Compare MD5 on disk with encrypted MD5. 11.Signature Validation in DLM, JS triggers SigVerified DLR 5 Cisco ESD Work Flow

10 ©2011 Akamai Reporting and Completion Metrics Performance 1.By Network 2.By file size 3.By Day Completion Rates 1.By Day 2.By Client Type 3.By Geography

11 ©2011 Akamai Next Gen Reporting UI

12 Thank You

13 Enabling New Business Models through Innovation with Akamai comScore

14 ©2011 Akamai NASDAQSCOR Clients1860+ worldwide Employees1000+ HeadquartersReston, VA Global Coverage 170+ countries under measurement; 43 markets reported Local Presence32 locations in 23 countries comScore is a Global Leader in Measuring the Rapidly Evolving Digital World V1011

15 ©2011 Akamai 1,860+ Blue Chip Customers 90+% Subscription Repeat Rate MediaAgenciesTelecom/MobileFinancialRetailTravelCPGPharmaTechnology V1011

16 ©2011 Akamai The Trusted Source for Digital Intelligence Across Vertical Markets 47 out of the top 50 ONLINE PROPERTIES 45 out of the top 50 ADVERTISING AGENCIES 4 out of the top 4 WIRELESS CARRIERS 9 out of the top 10 INVESTMENT BANKS 9 out of the top 10 MAJOR MEDIA COMPANIES 14 out of the top 15 PHARMACEUTICAL COMPANIES 11 out of the top 12 CONSUMER FINANCE COMPANIES 11 out of the top 12 INTERNET SERVICE PROVIDERS 8 out of the top 10 CPG COMPANIES 9 out of the top 10 AUTO INSURERS V1011

17 ©2011 Akamai comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics Web Visiting & Search Behavior Online Advertising Exposure Demographics, Lifestyles & Attitudes Media & Video Consumption Transactions Online & Offline Buying Mobile Internet Usage & Behavior PANEL Advertising Effectiveness V1011

18 ©2011 Akamai Average Records Captured per Day (2005-2009)

19 ©2011 Akamai The Third Generation of our Methodology

20 ©2011 Akamai Unified Digital Measurement (UDM) Establishes Platform For Panel + Census Data Integration CENSUS PANEL Unified Digital Measurement (UDM) Patent-Pending Methodology Global PERSON Measurement Global DEVICE Measurement

21 ©2011 Akamai MM360 requirements for Akamai Host a JavaScript file that would be referenced by millions of machines Provide world class performance for end user latency Worldwide deployment of an application in less than three months Quick iterations during the development cycle Support logic on the edge that would allow stateless decisions to be executed Ability to know when an data is complete for a unit of time (hour) Support the ability to accumulate up to 160 billion events per month

22 ©2011 Akamai Current Architecture

23 ©2011 Akamai Worldwide Traffic per Day

24 ©2011 Akamai Thank You! Michael Brown CTO comScore, Inc. mbrown@comscore.com


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