Presentation is loading. Please wait.

Presentation is loading. Please wait.

2012 New Product Update April 30 th First Order Date.

Similar presentations


Presentation on theme: "2012 New Product Update April 30 th First Order Date."— Presentation transcript:

1 2012 New Product Update April 30 th First Order Date

2 2 Privileged and Confidential Thank You for your business and support!

3 3 Privileged and Confidential New Doors Whittington (Ridgley) in Integra (Esprit) Whittington Features: Species: Alder, Cherry, Maple, Oak 5 pce drawer front Avantages: Same price point as Marquis 2 5/8 wide rail Updated look at same price!! New WhittingtonMarquis Page C.15 Integra Book

4 4 Privileged and Confidential

5 5 New Doors Whittington Solid (Ridgley Solid) in Aurora (Vista) Whittington Solid Features: Available in Oak only Slab Drawer Front Avantages: Same price point as Marquis Solid 2 5/8 wide rail Whittington SolidMarquis Solid Page C.9 Aurora book

6 6 Privileged and Confidential New Doors Tamarind (Summerland) in Aurora (Vista) Tamarind Features: Species: Alder, Cherry, Maple & Oak Slab Drawer Front Avantages: Same price point as Traditional 2 5/8 wide rail Profiled outside edge TamarindTraditional Page C.7 Aurora Book

7 7 Privileged and Confidential

8 8 New Doors Pearson (Prentice) in Integra (Esprit) Pearson Features: V-groove Joint Shaker Species: Alder, Cherry, Maple, Oak & Rift 5 Pce Drawer Front Avantages: Same price point as Berkeley 2 5/8 wide rail Great for opaque paints! Page C.10 Integra Book

9 9 Privileged and Confidential

10 10 Privileged and Confidential New Doors Paloma (Caloosa) in Integra (Esprit) Paloma Features: Flat panel version of Paxson Available Cherry and Maple Avantages: Same price point as Sheffield 3 ¼ wide rail Updated Miter at a great price point and perfect for glazes! Page C.9 Integra Book

11 11 Privileged and Confidential Expanded Styles KC US and Abbey Hill ONLY Expanded Door Styles: Lexington (Lennox) in Oak Salem (Saratoga) in Cherry Already existing in Canadian books

12 12 Privileged and Confidential

13 13 Privileged and Confidential Finish Additions Winter in Integra & Aurora Winter Features: Touch of grey w/ warmth of wood On Maple, Cherry, Alder, Oak & Rift Available w/ Pewter & Black Glaze Standard stain w/ no color premium Helps fill gap for light to mid tones Section D of new books

14 14 Privileged and Confidential Finish Additions Thunder in Integra & Aurora Thunder Features: Trend for more natural grey tones Less reds & warm browns offer contemporary feel On Maple, Cherry, Alder, Oak & Rift Available w/ Pewter & Black Glaze Standard stain w/ no color premium Helps fill gap for mid tones Section D of new books

15 15 Privileged and Confidential Finish Additions Winter Thunder

16 16 Privileged and Confidential Finish Additions Sienna Expansion in Integra & Aurora Sienna Expansion Details: Will be available on Maple and Alder Already available on Cherry, Oak & Rift Adds additional mid tone options Standard finish – no upcharge Section D of new books

17 17 Privileged and Confidential Finish Additions Wider Selection on Standard Stains Ginger Thunder Winter NutmegTuscanNaturalToffeeBordeauxCappuccinoEspresso Sienna 8 Standard no charge stains in maple – NOW expanded to 11 !!

18 18 Privileged and Confidential Finish Additions Cappuccino and Espresso Expansion Expansion Details: Will be available on Alder Expanded to Cherry last launch In both Aurora and Integra Section D of new books

19 19 Privileged and Confidential SKU Additions Wall Wine Storage Cabinets Details: X-Shaped Wine Storage 15 Standard Sku sizes Storage for 12 to 56 bottles Great for other applications such as bath, laundry and entertainment areas WWSC__ model name Pg E.58 in new spec book

20 Wine Storage Cabinets 15 to 36 Wide 15 to 36 Tall Storage for 12 to 56 Bottles – based on average bottle diameter of 3 Available in Aurora & Integra Wood, Veneer, Gloss & Melamine. Custom Depth Allowed 4 to 30

21 21 Privileged and Confidential SKU Additions New Wood Hood Designs Details: Expanded hood selection 3 great new looks Available in Maple, Cherry, Alder & Oak Pg F.2 – F.6 in Aurora Pg F.16 – F.20 in Integra

22 22 Privileged and Confidential SKU Additions New Wood Hood Designs Details: 390 or 550 cfm blower available. Will fit all models listed. Trimmable chimneys available Silver Metallic liner included with hood

23 23 Privileged and Confidential SKU Additions Universal Design SKUs Details: 50 Plus SKUs for accessibility Separate section in new spec book 8 ½ tall x 6 deep toekick New Section I – multiple pages

24 24 Privileged and Confidential SKU Additions New 2 Drawer Base Units Details: Easier access – more storage Deep drawers for cookware, bulk items 18, 19.5, 21,24,2730,33 & 36 widths Drawer Fronts – 15 High Frequent designer request Pg G.20 in new spec book

25 25 Privileged and Confidential SKU Additions New Wall Lift Ups w/ Improved Stay-Lift Details: New SKUs WLUP_ _ Heavy duty lid stay with soft-close feature Blum Aventos hardware Multiple sizes including existing WLUs plus additional 24 wide cabinet Existing skus remain for a lower cost option Pg E.6 – E.10 in new spec book

26 26 Privileged and Confidential SKU Additions New aXesso – 2 Drw Base w/ Pegged Dish Organizer Details: Grey acrylic bottom with stainless steel pegs Available as an accessory or sku Popular item in existing MBCI Brands Super easy – super organized Pg G.20 in new spec book

27 27 Privileged and Confidential SKU Additions New aXesso Pots and Pan Pull-Out Details: Great storage for pots, pans, lids, sheets 2 sizes – 24 or 30 cabinets Pg G.12 in new spec book

28 28 Privileged and Confidential SKU Additions New aXesso – U-Shaped Vanity Pull-outs Details: 30 Wide units w/ 2 pull-out trays 31 5/8 or 34 5/8 high 21 deep U-shape fits around plumbing Easier access Pg J.6 in new spec book

29 29 Privileged and Confidential SKU Additions New aXesso – Sink Mat Cabinets Details: 30, 33 & 36 widths Sink Mat Liner helps hold & protect from water damage, spilled cleaners, etc. With or Without Tilt-down fronts Sink Mat sold separately or as installed item Pg G.16 in new spec book

30 30 Privileged and Confidential SKU Additions New aXesso – Wood Cutlery Inset Cabinets Details: Wood Cutlery Inserts Available today as installed item but easier for designers & order entry Available with or without sliding shelves Pg G.4 in new spec book

31 31 Privileged and Confidential Discontinuations Teak and Mahogany discontinued with April launch

32 Navigating your newly designed Price & Specification Guide

33 33 Privileged and Confidential New 3 –Ring Binder Format Added divider tabs Reformat in layout, font and organization All the same information, plus new features - all in improved format Easy to learn and utilize!!! Lets take a look….. Key Changes:

34 34 Privileged and Confidential Outsourcing the updates to a 3 rd party vendor opened doors to allow us to make changes that have been discussed by sales, marketing, systems, customer service & management Detailed documentation was made and reviewed with key stakeholders Given this opportunity, we wanted kitchen craft to have the look and feel of our other MasterBrand premium product lines. Why the overhaul?

35 35 Privileged and Confidential Tab Changes Guide A – General Information S B – Specifications S C – Door Styles S D – Finishes W E – Wall Cabinets RH F – Range Hoods B G – Base Cabinets T H – Tall Cabinets New I – Universal Design Cabinets V J – Vanity Cabinets V K – Office Cabinets M L – Fillers & Panels M M – Corbels & Onlays M N – Doors, Drawer Fronts & Glass M O – Trim & Moulding M P – Accessories M Q – Modifications M R – Order Forms New S – Marketing Services New T - Communications PreviousUpdated Previous

36 36 Privileged and Confidential Index Search by Code Search by Description

37 37 Privileged and Confidential Door Styles Door style reference charts are featured on the first page of each cabinet section, the fillers & panels section, and on the doors, drawer fronts & glass section for a quick reference of availability and price point number Separate intro pages to the door style section presented by specie and material

38 38 Privileged and Confidential Door Styles continued

39 39 Privileged and Confidential Finish Descriptions

40 40 Privileged and Confidential Finish Charts

41 41 Privileged and Confidential SKU Separation Previously shown in one section, now each are featured in their own section

42 42 Privileged and Confidential Modification Quick Reference Chart The modification section begins with a quick reference chart showing all available modifications in alphabetical order by code. -Code, Modification Description, Page #, Price by Section & Pricing Details

43 43 Privileged and Confidential Modifications

44 44 Privileged and Confidential Communications

45 45 Privileged and Confidential Symbols designates product that offers innovative interior organization accessories for inspired design, efficiency & accessibility signifies products that have been enhanced indicates products that are being introduced for the first time Bullets aXesso

46 46 Privileged and Confidential Craft Line -All versions of the Craft Line books will feature the same look & feel of the Integra & Aurora books: -Kitchen Craft – Canada -Kitchen Craft – US -Wood Crest -Abbey Hill

47 QUESTIONS? Thank You! C raft C A B I N E T R Y


Download ppt "2012 New Product Update April 30 th First Order Date."

Similar presentations


Ads by Google