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POST SHOW REPORT Southern Womens Show October 18 - 21, 2012 Jacksonville, FL.

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Presentation on theme: "POST SHOW REPORT Southern Womens Show October 18 - 21, 2012 Jacksonville, FL."— Presentation transcript:

1 POST SHOW REPORT Southern Womens Show October , 2012 Jacksonville, FL

2 THOUSANDS ATTENDED The 25 th annual Southern Womens Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.


4 SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From Teresa Giudice from The Real Housewives of New Jersey to Danielle Knox from The Balancing Act on Lifetime TV, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Danielle Knox, The Balancing Act on Lifetime TV

5 POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Womens Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show!

6 MILLIONS OF IMPRESSIONS! Impressions Television Advertising4,294,930 Radio Advertising2,545,748 Newspaper Advertising7,358,827 Specialty Publications 4,189,557 Official Show Program40,000 Public Relations1,350,293 Official Show Website78,025 E-Newsletters28,004 Total Impressions19,885,384 The Southern Womens Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage and television, radio, newspaper and magazine exposure throughout the region.

7 TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 4,294,930 impressions! 455 Spots 293,694 Impressions 7 Interviews 173,397 Impressions 2 Interviews 49,542 Impressions 98 Spots + 4 Interviews 3,576,897 Impressions 6 Spots + 3 Interviews 152,400 Impressions 6 Spots 49,000 Impressions

8 RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 2,545,748 impressions! 79 Spots 199,800 Impressions 74 Spots 136,600 Impressions 96 Spots 191,600 Impressions 42 Spots 61,572 Impressions 488 Spots 761,306 Impressions 365 Spots 559,272 Impressions 101 Spots 186,415 Impressions 118 Spots 87,294 Impressions 111 Spots 82,222 Impressions 106 Spots 77,698 Impressions 108 Spots 201,969 Impressions

9 NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this years show with a large show within the show pavilion. The Balancing Act provided the following added exposure: Promotion of the show in 50,000 Balance Your Life Magazine Guides to 50,000 VIP club members Production of a 60-minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households! Promotion on See the Southern Womens Show episode on December 18 th and 25 th !

10 PRINT ADVERTISING An extensive three week ad campaign with the Florida Times-Union generated millions of impressions. Eighteen (18) print ads, five (5) online ads on online contests, and interviews resulted in 7,358,827 impressions. The show was also advertised through print and online ads in The Florida Star, Financial News & Daily Record, Jacksonville Magazine, HealthSource Magazine, Mint Magazine and Money Pages to a potential reach of 4,189,557 readers / viewers.

11 PRINT ADVERTISING In addition to advertisements, HealthSource Magazine also included the Official Show Program in its October issue that was distributed to the magazines 40,000 subscribers. Thousands of copies of the program, that promoted sponsors, exhibitors, stage schedules, celebrity guests and special features, were overprinted for distribution at the show entrance.

12 PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 1,350,293 impressions.

13 WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website, Facebook and weekly E-Newsletter campaigns! 78,025 web impressions Weekly status updates to 3,083 Facebook fans Six E-Newsletters to 28,004 subscribers

14 COUPONS & TICKETS Money saving coupon and ticket offers drove attendance! Electronic coupons were available through the show website and thousands of printed coupons were distributed at Chick-fil-A restaurants located throughout the city. Discount tickets were sold at 38 Walgreens stores to provide guests with special savings and stimulate show traffic. In addition, thousands of complimentary admission tickets were distributed to sponsors, media partners and exhibitors to help spread the word and boost attendance.

15 RETAIL EXPOSURE Hundreds of posters, table tents and register cards decorated the city and built awareness locally! Signage was displayed at multiple Belk, Chick-fil-A, Dillards, Publix, St. Augustine Premium Outlets and Walgreens locations to promote the show and attract show guests.


17 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Bath Fitter BB's Burners Beach Mint Beaches of Fort Myers & Sanibel Beau Ties BeautiControl BEIJO BAGS Belk Bent Twig Designs Better In Colour Big Fish Games Billy Casper Golf Bittersweet Studios BJ's Wholesale Club Blingy Boutique Blissful Wellness Medical Weight Loss Centers Blue Bell Creameries Blue Ridge & Great Smoky Mountains Bobbles, Bangles & Bling Brown Fertility Associates C & L Travel Marketing Corp. Cabeca Health Cabot Creamery Cooperative Cardraising, Inc. Cell Plus / Satellite Sales Certified Security Systems Chevrolet Chick-fil-A Roosevelt Square Christian Science Reading Room Clara White Mission Clear Channel Radio Click Heaters ClipCo LLC Coastal Cosmetic Center Colesce Fashions & Custom Fitted Bras Complete Nutrition Compliments by Sherry & Co. Contemporary Plastic Surgery Cook's Heat & Air Conditioning Creative Accents FL Cruise Planners Cutco Cutlery D&K Sales / Classy Cross Roads Boutique Dantes 925 Sterling Silver Jewelry David & Lord Deerwood Lake Chiropractic DenTek Designs of Elegance Dillard's at St. Johns Town Center Dillard's at the Avenues DirectBuy of Greater Jacksonville 1 Diva Daisies, LLC Dog Wood Park Dom's H.D. Fit Overs Dove Chocolate Discoveries Dr China Acupuncture & Herbs Dr. Ted Brink & Associates Dreams Come True of Jacksonville DubLi 1320AM & 103.7FM Pure Radio 26.2 with Donna / The Donna Foundation 4 Ever Clean 5 STAR Outdoor Design 91.7 The Promise A & B Marketing, Inc. - Rainsoft A Spice Above A to Z Golf Markers AAA Auto Club South Abbott Laboratories About Time Absolute Wellness Group AC Delco Professional Service Centers Academic Dermatology Consultants PA ADT Security Services Aerosoles All Natural Dips Almon Gunter Motivates, Inc. Alpine Helen-White County CVB Altrient Amazing Surface Transformations American Travel Partners, Inc. Amish South Inc. Amway Angel Kids Pediatrics Arbonne International Atlantic Eye Institute AVON Babicakes Balance Your Life Pavilion

18 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Gutter Helmet Happy Feet Hawaiian Moon Healthy Soy Candle Heritage Makers Home Makeover Systems House-Autry Mills Hubbard House, Inc. Ideal Product USA Inc. Infinite Pathways InfiniteAloe Infinity Lamp Innovative Concepts Instantly Ageless, LLC Integrative Health and Allergy Center International Jewelry Creations Isagenix It Works! Wrap and Lose Fat It's A-Peeling! J & J Lulas Jacksonville Eye Center Jacksonville Fire Station Jacksonville Giants Jacksonville Magazine Jacksonville Pet Funeral Home and Pet Crematory Jacksonville Public Library JAM Sales - Bravage Joseph Keich, LMT, CRM, CPT Judy's Gifts & Jewelry, LLC Juice Plus Just Me Music NC KaliKnits Keiser University Kennedi's Closet, Inc. Kitchen Solutions Kleva Knife Sharpener Kyra Sales for Miche Bag Les Femmes, Inc. Lifestyle Marketplace, LLC Lifetime Enclosures, Inc. Ludaxx MA International Trading Co., Inc. Madame Ruby Psychic Madcap Logic LLC / Creativity Express Margaret Taylor, Ltd. Marshall Family Chiropractic Martha's Mix Mary Kay Cosmetics Maryanne Michael Music & Warriors Heart Memorial Hospital Microfiber Cleaning System Mighty Cold Towel Milo's Tea Company Mint Magazine Miracle Whisk Miracle Windows & Sunrooms Inc. MiToe Mix It Up Money Pages Inc. Moonlight Diva Emporium Earth Works Garden Center Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Elegant Accents, Inc. Elite Cosmetics En Masse Marketing Corporation En Masse Marketing Corporation - Boom Box Envirosax LLC Essencia European Wax EZ Jumper Family Support Services of North Florida, Inc. Family! Magazine Fifth Avenue Collection Jewelry First Coast Foot & Ankle Clinic First Command Financial Planning, Inc. First Place Fitness Equipment Florida Career College of Jacksonville Florida Florida Lottery Florida Surgical Physicians Forever Beautiful by Docworks, Inc. Fran's Boutique & Salon glitzed, LLC Go Girl Mud Run Gold Buyers of America Gold Canyon Grace Adele Granny Nannies Gulf Coast Dermatology Gutter Cap

19 EXHIBITORS A very special THANK YOU to our outstanding exhibitors! SAS Shoemakers Scentsy Wickless Candles Scott Russell Photography Sensory Connections Sessions Modeling Studio Shaving Slip Shelf Genie Silver Joy Silver-Sun Sleep Number Smucker's Sole Magic Southern Destinations Southern Peanut Growers Springfield Armory St Johns Vein Center St. Augustine Premium Outlets Stella & Dot Straight For You Styles Extended Sunisha Designs / 3 Elements SunWorks Solar Systems, Inc. Superior Carpet Care & Restoration, LLC Tank Swap Taxi Tastefully Simple The Florida Star The Florida Times-Union The Gateway for Cancer Research The Gift Box - Sportula The Golden Touch The Lasik Vision Institute The Laura Lynn Collection The Memory Builders The Stenotype Institute The Toe Laser Center / Medi-Nails & Spa Then & Now Soap Shoppe Therapeutic Innovations Thirty One Gifts Tomorrow's Dreams Toni & Guy Hairdressing Academy Top of the Line Designs Top Secret Haircessory Toys for Tots - US Marines Unique Designs by Wanda V&M IMPORTS Velata - absolutely DELICIOUS fondue Verizon Wireless VibaBody Slimmer Visit Gainsville Visit Tallahassee Vitamist Voice for Children supporting the Guardian Ad Litem of FL Waddell & Reed Financial Advisors WBOB Westbrook Fine Art, Inc. Who Needs U Wildtree Women Magazine Xtreme Whitening LLC Zan's Bazzar Salon & Boutique Zenith Youth Matrix Zipfizz Healthy Energy Drink Mix My Sister's Treasures National PTA Naturally Yours Nerium International New York Shades North Florida Vein Clinic Olsenhaus Pure Vegan & Zula Studio Onesole Passion Parties Perfect Accents Perfect Fit Toe Rings Phoenix Trading Co. Photo Letter Art PINK IS POWERFUL Plexus Worldwide PMD Personal Microderm Polli Water Beads Pony Magic Prestige Products Direct Pretty with Panache Primo Water Princess House Protection One Publix QIAGEN Raw Foods International, LLC Rivertown Tervis Tumblers Rodan & Fields Dermatologist SABILA FASHION WEAR Safe Touch Security Systems Salena's Accessory Showcase Samaritan's Purse / Operation Christmas Child

20 JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next years show is scheduled for October , 2013 Mark your calendar now! For more information: Elisha Jernigan Show Manager x 112 Click here to apply for the 2013 Southern Womens Show Jacksonville!

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