1. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 SMS a Car Pool in Mumbai, India Ashok Datar & Bina C. Balakrishnan Mumbai Environmental Social Network www.mesn.org

2. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Regional Setting of Mumbai

3. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Bombay Island A map of Bombay, showing the original 7 islands of Bombay and the reclamation up to 1930, which made it one large land mass

4. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Mumbai Metropolitan Region Island Greater Rest Of City Mumbai MMR Area ( Sq Kms) 70 468 3887 Length of Roads (Kms) 837 1867 Population ( Million) 3.1 13.2 5.9 No. of Motor Vehicles 409000

5. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Population growth Figures in Millions (1.80 %) (1.90 %) (1.92 %)

6. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Mumbai Traffic Road lengths have increased only marginally since the 1950s Car ownership has increased by 400 % since 1981 250 new cars are added to Mumbai roads every day Mumbai has 1 car for every 1.92 meters of road length

7. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool.co.in Believe it or not, every day there are 1.5 million empty seats on the road ! Over 70 % of cars have only 1 passenger

8. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Existing Modal Split of Mumbai Suburban Traffic Number of Passengers per day % Passenger Kms per day % Average Trip length: Rail 27 Kms & Road: 6 Kms

9. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Andheri Santacruz Borivali Churchgate Mumbai Central Bandra Dadar CST Kurla Wadala Road Thane Vashi Panvel Kalyan To Kasara To Karjat/Khapoli Vasai Diva Corridor 1: WR Through Corridor 2: WR Local Corridor 3: CR Through Corridor 4: CR Local Corridor 5: Harbour Non Suburban 5 th line WR Virar To Dahanu Road Mahim Existing Railway Network in Mumbai

10. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Volumes at Churchgate Station is equivalent to a whole city emerging on a small island point 5000 persons per 9 car rake, against capacity of 1710

11. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Suburban Railways Statistics 46% of commuter trips performed by Suburban trains 73% Passenger Kms by Suburban trains 2046 train services everyday over 302 route kms. 6.3 million passengers carried everyday Super dense crush load of 16 persons per Sq.mt vs. 8 persons on Tokyo trains

12. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Railway Stations Crowded platforms Overcrowded trains

13. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Road Traffic Main arterial road also leading to several major Hospitals

14. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 One of the largest cell phone users in the world Use SMS to communicate more than talking on the phone A popular TV show, received 1.4 million sms in 40 minutes Almost every urban citizen uses a cell phone Over 7 Million cell phone users in Mumbai Cost of each sms is in the range of 2- 4 cents Indian Obsession with Cellphones

15. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Visual 1 Visual shows how much congestion is reduced at each stage of pooling Click here

16. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool Philosophy Car pooling has been happening in Mumbai informally, but only between known groups of people User Security is a major constraint in car pooling City has sprawled northwards, with commuting distances upwards of 25 kms Commuting times range between 1 to 2.5 hours, one way

17. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool Basics Requires membership of all users (1 st 3 months free) Annual Membership $ 7.50 Initially, in the interests of security, membership is open only to employed persons. Membership is not constrained to Car Ownership Users become Ride Givers or Ride Seekers as per their requirement

18. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool Basics Members are given photo id card & a prepaid account is created in his name, with an initial credit of $ 1 These accounts can be recharged using coupons available in multiples of $4.5 Account Recharge coupons available from the same vendors of cell phone recharge cards.

19. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool Basics Koolpool Routes are predefined, and each route has a unique route number. The Routes are mapped in such a way that small routes are made a subset of a larger route to facilitate more matching, and so members can create their own routes, incorporating the sub – routes.

20. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Visual 2 Visual shows Ride Givers give a ride to the Ride Seekers Click here

21. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Ride Giver RG R175 Go to the Send Message option, Type RG to signify Ride Giver the Route Number you wish to travel on 10 ids on R175, RS- AK159, 50A, 800. RS- JK229, 50A, 801. RS- JD555, 50B, 803. RS- RA119, 50A, 815. for more send Next, to chat CKP ur msg & send to 8888 Sender receives Ride Givers ( RG) receives alerts of all Ride Seekers ( RS ) SMS would contain Login Status ( RG/RS) Member Id, Start Location ( Area Pincode & Poolstop), Time Matches are found of members logged in 30 minutes prior to request SMS sent To Find Ride Seekers

22. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Ride Seeker RS R175 Go to the Send Message option, Type RS to signify Ride Seeker the Route Number you wish to travel on 10 ids on R175, RG- AK159, 50A, 800. RS- JK229, 50A, 801. RG- JD555, 50B, 803. RS- RA119, 50A, 815. for more send Next, to chat CKP ur msg & send to 8888 Sender receives Ride Seekers ( RS) receives alerts of all Ride Givers (RG) & other Ride Seekers ( RS ) Ride Seekers can team up and share a taxi SMS would contain Login Status ( RG/RS) Member Id, Start Location ( Area Pincode & Poolstop), Time Matches are found of members logged in 30 minutes prior to request SMS sent To Find Ride Givers / Ride Seekers

23. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Chat Option CKP AD258 Hi M arun in a white Print shirt at HPCL Pump On Bandra SV Rd Going to Nariman Pt Go to the Send Message option, Type CKP to signify Chat Member id who you wish to chat Your Message Message delivered to AD258 From BB189 Hi M arun in a white Print shirt at HPCL Pump On Bandra SV Rd Going to Nariman Pt Sender receives Recipient receives For Better Coordination

24. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 To Confirm Pool Pool AD235 Go to the Send Message option, Type Pool to signify Confirmation Member id who you wish to pool with Ur Carpool is confirmed with AD235 – your Route pts, Prev Bal =1030, Curr Bal = 1000 Confirmation recd from BB189. Your Fuel points are Prev Bal =1000, Curr Bal = 1025 Ride Seeker receives Ride Giver receives

25. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Other Features Available On The Website Web and SMS interface integrated Post Messages on your Profile to find a Pool Browse Member Profiles to check members on your Route Online Live Chat with other members to fix a Pool Separate Chat Rooms for every Route Send a Message/Email/SMS from the website to a member who travels on your Route Create new Routes

26. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Redemption of Points Ride Givers and Ride Seekers collect points, which can be later redeemed for fuel or other consumer goods with select retailers. Ride Givers will naturally redeem these points for free fuel at our partners Hindustan Petroleum Corporation Ltds pumps

27. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Pool Charges On Confirming the Pool, 30 points are deducted from Ride Seekers balance and 25 points credited to the Ride Givers Fuel Point Account 1 point = 2 cents (USD) Both Ride Giver and Ride Seeker get instant acknowledgments of all transactions. For Rides on Taxi /Auto, payments are made directly to the Auto / Taxi driver. The fare is shared equally

28. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Incentives to join Koolpool The following incentives are offered to join: For every 20 rides given, Ride Givers get 10 free rides; this is to encourage them to leave their car behind and utilize these free rides which would lapse if not used with a period of 1 month. This will also get them used to the idea of accepting a ride in a vehicle that is not theirs! For the free rides the new Ride Giver would receive his fuel compensation

29. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Target Membership Employees of large Corporates & Organizations Professionals Over 25 Corporates have shown interest to sponsor Free membership and rides amongst the 1 st to confirm was HDFC CHUBB General Insurance Co Ltd with 25,000 free memberships and 10,000 free rides Add on Membership available to Spouse.

30. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool Security The system links the membership ID with the mobile number Member cannot access the service from another cell phone number, so fraud access is eliminated In the event that the cell phone is lost / stolen, when the ride seeker is approached by a ride giver, the ID shown on the card must match the id sent to the rider seeker Security is ensured thru a 3-stage check: The IDs carry a photo of the member, and in case the card is stolen, the pictures wont match

31. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Benefits Expected With just 6500 users, in 1 year we can reduce –Over 50 million kms of travel 6500 vehicles ( car & taxis) x 1 seats ( empty seats ) x 2 trips ( return journey ) x 15 kms ( average distance ) x 22 days per month x 12 months = 51.48 million kms saved –Save about 5 million liters of fuel –Reduce 10 % of congestion –Reduce air pollution by 11,800 Tonnes of CO 2

32. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Contact details Project - Koolpool Mumbai Environmental Social Network Registered Office 1, Smruti Building, M.V. Pandloskar Marg, Subhash Cross Road, Vile Parle (East) Mumbai 400 057 Maharashtra – INDIA Associate Partners – Mumbais 50 Million Km Ride Share Challenge Tel : +91-22-3244 2772 Fax : +91-22-2433 0070 Email : info@koolpool.co.in URL : www.koolpool.co.in

33. IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Key contacts Joshua DSouza Chief Executive Officer joshua@koolpool.co.in Jyoti Kalra Project Coordinator jyoti@koolpool.co.in Associate Partners – Mumbais 50 Million Km Ride Share Challenge