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Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus Jim Purcell, Jennifer Morgan and Luke Dowden.

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Presentation on theme: "Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus Jim Purcell, Jennifer Morgan and Luke Dowden."— Presentation transcript:

1 Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus Jim Purcell, Jennifer Morgan and Luke Dowden

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3 Slate.com 3

4 Addressing the need for an educated Workforce Educating those closest to degree Fine tuning our curricular delivery mechanisms Sharing of information and students Greater transferability Graduating students

5 BoR and CALL staff conducted a study to identify where your stop-out students are currently located and to obtain current contact information on students that have relocated. This project only utilizes directory information. With this information you will be able to contact these students in hopes of getting them back in college to finish their degree.

6 Scope of the data For 4-year universities: – Stopouts since 2000 – Student have 60 hours – Must have acceptable GPA, at least 2.00 or higher For 2-year colleges: – Student must be a sophomore in their last term at your institution – Student has 30 hours – Must have acceptable GPA, at least 2.00 or higher

7 The institutions provided a list of students containing this data: Last Name First Name Middle Name or Middle Initial Maiden Name (if applicable) Most Current Street Address Most Current City of Residence Most Current Zip Code Year last attended

8 Board of Regents Removed students who had earned a credential somewhere else in the state 6,056 of 78, 631 ( < 1% had earned a degree)

9 78,631 Stopouts

10 First question: Where are our dropouts?

11 Legend Student 1 - 150 151 - 350 351 - 700 701 - 1000 1001 - 1752 Louisiana Statewide Stopouts Total: 78,631

12 Legend Students 1 - 50 51 - 150 151 - 300 301 - 500 501 - 735 4 year Institution Stopouts Total: 36,466 4 and 2 year Institution Stopouts 4 Year Legend Students 1 - 50 51 - 150 151 - 300 301 - 500 501 - 735 2 Year Legend Students 1 - 50 51 - 150 151 - 300 301 - 500 501 - 1561

13 0 1 - 14 15 - 29 30 - 58 59 - 206 207 - 3874 Legend

14 LSU Students 1 - 11 13 - 27 29 - 71 93 - 152 169 - 222 Louisiana State University Stopouts Total: 3,874

15 0 1 - 5 6 - 10 11 - 26 27 - 92 93 - 4133 Legend

16 Southeastern Louisiana University Stopouts Total: 4,133 Legend SELU Students 1 - 19 21 - 34 39 - 57 61 - 133 171 - 256

17 Southern University Stopouts Total: 2,249 Legend SUBR Students 1 - 6 7 - 18 22 - 35 54 - 92 110 - 140

18 Baton Rouge Community College Stopouts Total: 4,429 Legend BRCC Students 1 - 16 19 - 35 38 - 68 81 - 136 160 - 286

19 All Regions Total 72.8% Students in Louisiana attend their local community college or university

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21 Second question: What can you tell me about the life and times of our dropouts/stopouts?

22 Becky Smith 2003 in Baton Rouge Enrolls at BRCC Marries and moves in 2006 Becky S. Wilson in Phoenix - enrolls in Community College Divorces in 2007 Becky Wilson in Phoenix - Education on hold Adapts full first name in 2008 Rebecca Wilson Remarries in 2009 Rebecca Jones Moves in 2010 Rebecca Jones to Shreveport Rebecca Jones Wants to finish degree What is the challenge?

23 Overview 23 Hundreds of Data Sources Clean, Recognize, Consolidate InfoBase 180 M US Consumers Customer Uses: Correct names, addresses, phone, email OLD: 12 Main St, anytown, IL, 60203 NEW: 123 Main Street, Any Towne, IL 60230 Enhance internal data for more complete picture Add: Age, income, home value, etc. Segment Understand characteristics of consumers Monitor for changes Contact Direct mail, email, web campaigns for customer acquisition, retention

24 Possible Data Sources Public information – U.S. Telephone directories – Motor vehicle registrations* – Drivers licenses* – Birth records & other public records – County real estate property records – Board of realtors records – *May 2000 regulated cutoff Specialty data compilers – Product registration questionnaires / warranty cards – Catalogers – Specialty retailers – Packaged goods manufacturers – Publishers – Buying Activity

25 Household Marital status Credit card indicator Presence of children Childrens age ranges Household size Income Household Marital status Credit card indicator Presence of children Childrens age ranges Household size Income Buying Activity Apparel Automotive Jewelry Electronics Telecommunications Home Furnishings >700 attributes Buying Activity Apparel Automotive Jewelry Electronics Telecommunications Home Furnishings >700 attributes Interests NASCAR Boating Golf Health & Beauty Investments Auto Enthusiast Social Causes > 100 attributes Interests NASCAR Boating Golf Health & Beauty Investments Auto Enthusiast Social Causes > 100 attributes Wealth Indicators Highly likely investor Net worth indicator Real estate investor Income producing assets Discretionary Spending index Wealth Indicators Highly likely investor Net worth indicator Real estate investor Income producing assets Discretionary Spending index PersonicX Household-level segments 100% U.S. coverage 70 unique clusters Product purchase propensity Monthly updates PersonicX Household-level segments 100% U.S. coverage 70 unique clusters Product purchase propensity Monthly updates Individual Age Education Occupation Gender Ethnicity variables (rollup and country codes, country of origin, language, religion, etc.) Individual Age Education Occupation Gender Ethnicity variables (rollup and country codes, country of origin, language, religion, etc.) Real Property Dwelling size Purchase date Home market value Available home equity Loan detail, type and date - Interest rate type -Lender name -Up to 3 lien positions Real Property Dwelling size Purchase date Home market value Available home equity Loan detail, type and date - Interest rate type -Lender name -Up to 3 lien positions Life Events New Parent Recent Divorce Newlywed Entering Adulthood Empty Nester Intend to Purchase Vehicle Life Events New Parent Recent Divorce Newlywed Entering Adulthood Empty Nester Intend to Purchase Vehicle Auto Vehicle purchase, ownership, warranty data from after- market and self-reported data File grows thru monthly feeds Specific vehicle details: make, model, year, etc. Auto Vehicle purchase, ownership, warranty data from after- market and self-reported data File grows thru monthly feeds Specific vehicle details: make, model, year, etc. Other sources

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27 Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students.

28 Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students

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34 Student Institution Code Last Enrolled Year Term Last Name First Name Maiden Name (if applicable) Most Current Street Address Most Current City of Residence Most Current Zip Code Most Current Phone Number Last Enrolled Year Re-enrolled? Email Address Deceased Mosaic USA Codes Count Names Estimated Income Occupation Campuses are getting the following:

35 Percentage of people 25 years and older who have completed high school or more education.

36 Percentage of people 25 years and older who have completed a bachelors degree or more education.

37 Project Win-Win Involves 35 community colleges and colleges in six statesLouisiana, Missouri, New York, Ohio, Virginia, and Wisconsinin finding former students, no longer enrolled anywhere and never awarded any degree, whose records qualify them for associates degrees, and get those degrees awarded retroactively. Simultaneously, this effort will identify former students who are academically short of an associates degree by no more than nine credits, find them, and seek to bring them back to complete their degree. Pulaski Tech Tracking Stop Outs

38 "This place is what's best in America. We saw it in this competition."

39 The GE deal also includes a requirement that the state dedicate $5 million over 10 years, or $500,000 per year, to developing technology-centered curriculum at institutions of higher education around Louisiana. The education aspect was a major sticking point for GE, which during negotiations expressed concern about Louisiana's ability to supply workers now and into the future. About 80 percent of the local GE workforce is expected to have five years of experience or more in their field, Secretary of Economic Development Stephen Moret said. "I perceived that to be the most significant issue they dwelled on a bit," Moret said. "It was not a question of quality, but of density."

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43 What about other states dropouts that move to Louisiana?

44 Other States Stopouts Total: 42,650 Legend Stopouts 1 - 63 64 - 128 129 - 212 213 - 363 364 - 741

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46 Slate.com 46

47 civic involvement volunteer activity by education levels Bureau of Labor Statistics. (2003). Volunteering in the United States, 2003. USDL03-888. U.S. Department of Labor. 50% 40% 30% 20% 10% 0% Less Than High School Diploma High School Diploma Some College B.A. or Higher 9.9% (48 hours) 21.7% (48 hours) 34.1% (52 hours) 45.6% (60 hours) Percentage Volunteering

48 blood donation by education level, 1994: Source: DBD Worldwide. (2000). DBD Lifestyle Survey. Chicago. Available at www.bowlingalone.com 20% 15% 10% 5% 0% Less Than High School Diploma High School Diploma Some College B.A. or Higher 6% 11% 13% 17% Percentage Donating Blood percentage who donate regularly civic involvement

49 participation assistance programs Source: Postsecondary Education Opportunity, May 28, 1997, pg 47. Less Than High School Diploma High School Diploma Some College & Bachelors Degree or More 24.3% 10.2% 4.6% Ever Participated in Assistance Programs education level government

50 incarceration rates by education levels 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% Less Than High School Diploma High School Diploma Some College B.A. or Higher 1.9% 1.2% 0.3% 0.1% Percentage Incarcerated Source: Harlow, C.W. (2003). Education and Correctional Populations. Bureau of Justice Statistics, Department of Justice. NCJ195670.

51 economic Percent Below Poverty Threshold, 2004 economic Percent Below Poverty Threshold, 2004 Census Bureau 40% 30% 10% 0% Less Than High School Diploma High School Diploma Some College B.A. or Higher 32% 15% 10% 4% Percentage Home Ownership 20%

52 economic unemployment rates and education level, 2004 Source: Employment Policy Institute 10 8 6 4 2 0 Less Than High School Diploma High School Diploma Some College B.A. or Higher 9.7% 7.5% 5.1% 4.6%

53 Quality of Life Home Ownership Census Bureau, American Housing Survey for the United States:2005 80% 70% 60% 50% Less Than High School Diploma High School Diploma Some College B.A. or Higher 58% 69% 66% 75% Percentage Home Ownership

54 Seatbelt Use while intoxicated, 1990 Source: American Journal of Public Health 80% 60% 40% 20% 0% Less Than High School Diploma High School Diploma Some College B.A. or Higher 39% 41% 52% 66% Percentage Donating Blood percentage who use seatbelt Safety 15% 20% 31% 78%

55 economic Average family income by educational attainment, 2003 Source: Postsecondary Education Opportunity, 2005 25 175 50 100 75 125 150 0 LT-99-12HSG Some Prof MA PhDBAAA Income ($000) College

56 3,798,9405,254,193Professional degree 2,527,3243,982,577Doctorate 1,507,8232,963,076Master's degree $1,111,921$2,567,174Bachelor's degree 346,1201,801,373Associate degree 270,5691,725,822Some college, no degree 01,455,253High school graduate -304,5551,150,698High school dropout -$478,903$976,350Less than 9th grade Difference Compared to High School Graduate Estimated Lifetime Earnings Education Level Source: Federal Reserve Bank of Dallas, 2005 The Impact of Education on Individuals: Lifetime Earnings economiceconomic

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58 B OARD OF R EGENTS F OCUS To increase the education attainment of its citizens; To invest strategically in university research; and To become a more efficient and accountable enterprise. Three Main Goals 58

59 Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus Jim Purcell, Jennifer Morgan and Luke Dowden


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