Presentation on theme: "We create moments of pleasure for every body, every day Market Leading brands From Wash to Care Agility and Adaptability Customers matter Making a difference."— Presentation transcript:
We create moments of pleasure for every body, every day Market Leading brands From Wash to Care Agility and Adaptability Customers matter Making a difference together PZC UK 5 Year Plan New channels for growth -0.5% £33.3m 34.6% NNS £126.5m
Why new channels for growth? Highly promotional Low value growth W&B VALUE GROWTH Our core washing & bathing category currently has low growth and is highly promotional. This makes it unlikely that operating only in the washing & bathing category is likely to deliver the growth ambitions we have over the next 5 years. Hence, the need to expand into new channels.
An example of new channels for growth From….UK Coffee Shop To…..No.1 on the go coffee provider To….International chain Costa coffee also faced growth challenges in its core category of coffee shops. 1. it is hard to find the right location 2. Its expensive to refurbish stores hence it to needed to look at new channels. Costa have over the past few years expanded into coffee on the go and now have over 400 stores in 28 different countries
New channels opportunities for PZC? Business to Business Export Opportunities There are two big new channel opportunities PZC are looking at:
Why B2B is an opportunity? To understand why, lets have a look at what your hands get up to in a typical day..
You can see from the reel that there are lots of areas where we wash our hands out of the home each day. This can include workplaces, schools or leisure venues like restaurant and gyms The huge number of locations for out of home hand washing and the huge number of hand washing occasions that happen out of the home each day add up to a large out of home handwash market that is worth….
PZ brands are already in B2B: Future target for PZC : Away from home market = £120m We have some existing B2B experience through our partnership with Ecolab and Premier Inn. This gives us confidence that our brands are in demand by B2B customers. Our key target area for the future is the public washroom. These could be in offices, schools or leisure venues. This is an attractive market for PZC due to the sheer number of opportunities and the great fit with the Carex brand.
Develop our value proposition We need to create a great proposition for the Carex brand to succeed in the B2B market. We need to develop such a great proposition that the first brand B2B customers think of, is Carex. Launch a PZC professional range Are current Carex packs are all retail packs focussed towards retailer and consumers. Going forward we need to develop a professional range that meets the needs of B2B customers. This will also include a wall mounted dispenser option. Key focus areas for 13/14
Export opportunities UK Personal Care Brands into Western Europe Foamburst to the USA There are two key export channels we will be developing in the future
80m. Germany has a population of 80m, this is 33% bigger than the UK at 60m Huge shower category The shower category is 60% bigger than UK market. Even a small market share can equal a lot of sales for PZC Love for OS by German consumers: Consumer research in Munich gave some great responses to Original Source including: Love it. I will be upset if it does not launch I love it, so does my wife There a 3 key reasons that Germany is an attractive market: Original Source is the target for the German market, as the brands uniqueness in the UK market is replicated in the German market.
1m expats 7m tourists Spain is attractive due to the number of Brits that either live in Spain or visit as a tourist. Because of the huge numbers of these, there is big demand for British brands in certain areas of Spain. Our plan is to take advantage of this demand by ensuring our brands are distributed in the key tourist areas of Spain. Target brands are Carex and Imperial Leather.
Scandinavians love new products. Because of this they are often a test market for new brands/ products. This has made the population even more willing to try new products We have recently launched Original Source into Scandinavia and the initial feedback is strong. Once OS has had time to establish itself and we have some learnings we will review the potential for the Cussons Mum & Me brand with a view to launch.
The USA is attractive due to the scale of the market. The population is 330m. The USA is also attractive as it has some huge H&B specialist stores such as Bath & Body works and CVS. These companies are always looking for products to differentiate themselves from the likes of Walmart. Foamburst is a product that could do this. CVS and Bath&Body works have over 10k stores between them, thats bigger than Tesco, Asda and Sainsburys combined.
Summary PZ Cussons creates moment of pleasure every where