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YOUR MARKETING PLAN ©2010 ® All rights reserved. rdc_listing presentation_full_011510_v2.

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Presentation on theme: "YOUR MARKETING PLAN ©2010 ® All rights reserved. rdc_listing presentation_full_011510_v2."— Presentation transcript:

1 YOUR MARKETING PLAN ©2010 ® All rights reserved. rdc_listing presentation_full_011510_v2

2 6/1/2014 2 MY PROFILE Bill Briggs, Broker, GRI, ABR WR Briggs Realty Corp. PO Box 669, Van Alstyne, TX 75495-0669 (903) 482-9494 Office, (903) 482-9411 Fax, (214) 213-1130 Cell, Realtor since 1998, Broker and Owner since 2005 Over 900 hours of Real Estate related courses GRI, Graduate Realtor® Institute ABR, Accredited Buyer Representative Member of: GTAR – Greater Texoma Association of Realtors®, TAR – Texas Association of Realtors®, NAR – National Association of Realtors® We serve the North Texas Real Estate Community of buyers, sellers, renters and landlords. Residential, Farms & Ranches, Acreage, Commercial and Property Management.

3 6/1/2014 3 JANUARY 2011 1717 Fairway, Sherman 1737 CR 1036, Anna 320 N Lincoln Park Rd, Van Alstyne 0 Gilcrease, Van Alstyne 909 Bamboo Lane, Anna MY RECENT SALES

4 6/1/2014 4 THE PRICE Every home can be sold based on 4 critical factors: 1.Location, Location, Location… 2.Condition at the time of viewing or sale… 3.Asking Price… 4.Time… 1 + 2 + 3 = 4 4 is directly affected by 1, 2 or 3

5 6/1/2014 5 Price too low and you lose the value. Price too high and you lose the buyers. ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time

6 6/1/2014 6 PRICING VS. POTENTIAL BUYERS Properly priced, you will have the possibility of many more buyers competing for your property.

7 6/1/2014 7 IMPORTANCE OF PRICING ON ULTIMATE PRICE I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value.

8 6/1/2014 8 1) INTERNET MARKETING Your property will be distributed to as many sites as possible to insure your property can be found by the largest amount of potential buyers. In most cases, we will add photos and information to the listings to be sure your property is presented in the best light and ahead of your neighbors. We spend a large portion of our marketing budget on the internet and on positioning your property to be found and seen.

9 6/1/2014 9 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009

10 6/1/2014 10 94.3% of recent movers said the internet was becoming more important than print. NEW MOVER SURVEY Source: Conducted by DME, Inc. for ® Findings, April 2008 YES – 94.3% NO – 4.7%

11 Signs 12% Print ads 2% Internet 36% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009 2009: The internet is THREE TIMES as powerful as signs NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME

12 For illustrative purposes. Varies by broker and region. BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BEST OF ALL WORLDS

13 6/1/2014 13 TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Source: comScore Media Metrix, November 2009 I focus on ® - where more consumers spend the most time

14 6/1/2014 14 Placed in the MLS, NTREIS, North Texas Real Estate Information Systems. From here it goes to,,,, Your property information goes directly to these sites. In addition to these auto load sites, your property will also be available at the following sites:,,,,,,,,,,,, and Your property will be submitted to these sites through an independent syndication source provided by WR Briggs Realty Corp. SYNDICATED WEBSITE MARKETING

15 6/1/2014 15 Also, your home will be listed on top classified sites, such as,,, and Your property is submitted to these sites by WR Briggs Realty Corp., as well. We have 2 sites, and that rank high in Google search. This is just part of the process. Its important to have the right information and photos on these sites. Not only will your property be listed on these sites, but it will have extra photos and information. We pay to enhance your property on and other sites with additional photos. INTERNET RANKINGS

16 6/1/2014 16 Because ® has millions of listings… I will make yours stand out

17 6/1/2014 17 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Enable your home to rise to the top of the search above all other homes by adding more photos

18 6/1/2014 18 I Place my cell phone on multiple points to increase buyer calls for your property HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

19 6/1/2014 19 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? I will make your home stand out with a video or virtual tour Over 100 million Americans watch videos on the internet every month Source: comScore Media Metrix, Unique Users, November 2009

20 6/1/2014 20 Thousands of home buyers sign-up for home search assistance on ® each month BUYER ASSIST BY REALTOR.COM®

21 6/1/2014 21 MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one click to get details and make an appointment HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Buyers who already want this location find me through ® iPhone marketing.

22 6/1/2014 22 WR Briggs Realty Corp. Website Not the flashiest site, but filled with information for buyers and sellers, including MLS search modules that require registering. We generate 100s of potential buyer leads. If your agent does not have an IDX search site, they are not bringing buyers back.

23 6/1/2014 23 ONLINE LISTING PERFORMANCE REPORT Weekly tracking report from shows how many buyers are looking at your home

24 ONLINE LISTING PERFORMANCE REPORT Weekly tracking report from shows how many buyers are looking at your home

25 6/1/2014 25 The ® Facebook ® application is a non-intrusive way that I can keep my sphere apprised of your listing SOCIAL NETWORKING

26 6/1/2014 26 2) PRINT MARKETING Even though print marketing is slowly loosing ground with most potential buyers, we still market to those that select print as their way of finding a home. By using our hotline number in our print advertising, we are able to locate the most effective methods of advertising. We are presently testing a new magazine, Texas Real Estate Magazine. However, this source and all print is continually changing and our decisions are subject to change without notice.

27 6/1/2014 27 We currently use Texas Real Estate Magazine to Market our homes in print. Our properties are seen in 19 counties through North and East Texas. Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009 TEXAS REAL ESTATE MAGAZINE

28 6/1/2014 28 We also use an 800 hotline number to market your property. We have found that sometimes people are reluctant to call agents but will call an 800 number to get information. When they call, their phone number is captured 99% of the time. I can return their call and discuss your property with them. We use this process with sign riders and advertising. I will show you how this works during your listing presentation. 3) 800 HOTLINE MARKETING

29 6/1/2014 29 We also use email blasts. We have researched sold homes in the area. We isolated 320 agents that have worked with buyers and sellers over the past 3 years and created a list of top agents. We will send an e-flyer to notify them of your new listing and any price changes as they occur. We believe that our fellow agents are customers and treat them as such. We are very happy to cooperate and share commissions with them. 4) EMAIL BLASTS MARKETING

30 6/1/2014 30 After we list your property, we dont stop there. Well send you regular updates of other properties in the area that are similar to yours. You can view your competitors properties, when they reduce their prices or go under contract. 5) MARKET UPDATES

31 6/1/2014 31 You will receive showing feedback direct from the showing service. You can have feedback delivered to your phone, email, etc. You can accept or decline showings from your phone or email. We use Centralized Showing Service for homes. This allows us to schedule showings anytime from 8am – 8pm and 24/7 online. 6) SHOWING FEEDBACK

32 6/1/2014 32 7) WEEKLY REPORTS You will receive weekly Marketing Reports from your agent. This report will be via email. The Report will contain information regarding our Marketing efforts for the week, along with any showing and / or feedback information. It will detail any listings that are new on the market; any price changes, solds, pendings and other data that may be important to your sale.

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